TargetCpa
Stay organized with collections
Save and categorize content based on your preferences.
An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
| Fields |
target_cpa_micros
|
int64
Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
|
cpc_bid_ceiling_micros
|
int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
cpc_bid_floor_micros
|
int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["This automated bid strategy focuses on maximizing conversions while adhering to your target cost-per-acquisition (CPA)."],["You can define a target CPA, ensuring your average cost per conversion aligns with your goals."],["For portfolio strategies, you have the flexibility to set maximum and minimum bid limits to control spending."]]],[]]
