PercentCpc
Stay organized with collections
Save and categorize content based on your preferences.
A bidding strategy where bids are a fraction of the advertised price for some good or service.
| Fields |
cpc_bid_ceiling_micros
|
int64
Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
|
enhanced_cpc_enabled
|
bool
Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
|
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["This bidding strategy uses a fraction of the advertised price to determine bids for goods or services."],["Advertisers can set a maximum bid limit (`cpc_bid_ceiling_micros`) in local micros, with a value of zero indicating no bid ceiling."],["The strategy can optionally utilize Enhanced CPC (`enhanced_cpc_enabled`) which adjusts bids based on conversion likelihood, potentially exceeding the bid ceiling but maintaining average bid within limits."]]],[]]
