MaximizeConversions
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An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.
| Fields |
cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
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cpc_bid_floor_micros
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int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
|
target_cpa_micros
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int64
The target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Maximize conversions while efficiently managing your budget with this automated bidding strategy."],["Set optional minimum and maximum bid limits for all keywords managed by the strategy."],["If desired, set a target cost-per-action (CPA) to aim for as many conversions as possible at or below your target."],["Without a target CPA, the bidding strategy will prioritize the lowest possible CPA within your budget constraints."]]],[]]
