KeywordForecastMetrics

The forecast metrics for the planless keyword campaign.

Fields

impressions

double

The total number of impressions.

click_through_rate

double

The average click through rate. Available only if impressions > 0.

average_cpc_micros

int64

The average cpc. Available only if clicks > 0.

clicks

double

The total number of clicks.

cost_micros

int64

The total cost.

conversions

double

Forecasted number of conversions: clicks * conversion_rate.

conversion_rate

double

Forecasted conversion rate.

average_cpa_micros

int64

Average cost per acquisition calculated as cost_micros / conversions.