The external conversion source that is associated with a ConversionAction.
| Enums | |
|---|---|
|
Not specified. |
|
Represents value unknown in this version. |
|
Conversion that occurs when a user navigates to a particular webpage after viewing an ad; Displayed in Google Ads UI as 'Website'. |
|
Conversion that comes from linked Google Analytics goal or transaction; Displayed in Google Ads UI as 'Analytics'. |
|
Website conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from clicks'. |
|
Conversion that occurs when a user clicks on a call extension directly on an ad; Displayed in Google Ads UI as 'Calls from ads'. |
|
Conversion that occurs when a user calls a dynamically-generated phone number (by installed javascript) from an advertiser's website after clicking on an ad; Displayed in Google Ads UI as 'Calls from website'. |
|
Conversion that occurs when a user visits an advertiser's retail store after clicking on a Google ad; Displayed in Google Ads UI as 'Store visits'. |
|
Conversion that occurs when a user takes an in-app action such as a purchase in an Android app; Displayed in Google Ads UI as 'Android in-app action'. |
|
Conversion that occurs when a user takes an in-app action such as a purchase in an iOS app; Displayed in Google Ads UI as 'iOS in-app action'. |
|
Conversion that occurs when a user opens an iOS app for the first time; Displayed in Google Ads UI as 'iOS app install (first open)'. |
|
Legacy app conversions that do not have an AppPlatform provided; Displayed in Google Ads UI as 'Mobile app'. |
|
Conversion that occurs when a user opens an Android app for the first time; Displayed in Google Ads UI as 'Android app install (first open)'. |
|
Call conversion that is uploaded through ConversionUploadService; Displayed in Google Ads UI as 'Import from calls'. |
|
Conversion that comes from a linked Firebase event; Displayed in Google Ads UI as 'Firebase'. |
|
Conversion that occurs when a user clicks on a mobile phone number; Displayed in Google Ads UI as 'Phone number clicks'. |
|
Conversion that comes from Salesforce; Displayed in Google Ads UI as 'Salesforce.com'. |
|
Conversion that comes from in-store purchases recorded by CRM; Displayed in Google Ads UI as 'Store sales (data partner)'. |
|
Conversion that comes from in-store purchases from payment network; Displayed in Google Ads UI as 'Store sales (payment network)'. |
|
Codeless Google Play conversion; Displayed in Google Ads UI as 'Google Play'. |
|
Conversion that comes from a linked third-party app analytics event; Displayed in Google Ads UI as 'Third-party app analytics'. |
|
Conversion that is controlled by Google Attribution. |
|
Store Sales conversion based on first-party or third-party merchant data uploads. Displayed in Google Ads UI as 'Store sales (direct upload)'. |
|
Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Displayed in Google Ads UI as 'Store sales'. |
|
Conversions imported from Search Ads 360 Floodlight data. |
|
Conversions that track local actions from Google's products and services after interacting with an ad. |
|
Conversions reported by Floodlight tags. |
|
Conversions that come from Google Analytics specifically for Search Ads 360. Displayed in Google Ads UI as Analytics (SA360). |
|
Conversion that comes from a linked Firebase event for Search Ads 360. |
|
Conversion that is reported by Floodlight for DV360. |