CampaignLifecycleGoalError

Enum describing possible campaign lifecycle goal errors.

Enums

UNSPECIFIED

Enum unspecified.

UNKNOWN

The received error code is not known in this version.

CAMPAIGN_MISSING

Campaign is not specified.

INVALID_CAMPAIGN

Cannot find the specified campaign.

CUSTOMER_ACQUISITION_INVALID_OPTIMIZATION_MODE

Optimization mode is unspecified or invalid.

INCOMPATIBLE_BIDDING_STRATEGY

The configured lifecycle goal setting is not compatible with the bidding strategy the campaign is using. Specifically, BID_HIGHER_FOR_NEW_CUSTOMER requires conversion-value based bidding strategy type such as MAXIMIZE_CONVERSION_VALUE.

MISSING_PURCHASE_GOAL

Lifecycle goals require the campaign to optimize towards purchase conversion goal.

CUSTOMER_ACQUISITION_INVALID_HIGH_LIFETIME_VALUE

CampaignLifecycleGoal.customer_acquisition_goal_settings.value_settings.high_lifetime_value is invalid or not allowed, such as when the specified value is smaller than 0.01, when the optimization mode is not BID_HIGHER_FOR_NEW_CUSTOMER, or when CampaignLifecycleGoal.customer_acquisition_goal_settings.value_settings.high_lifetime_value is specified smaller than/without CampaignLifecycleGoal.customer_acquisition_goal_settings.value_settings.value.

CUSTOMER_ACQUISITION_UNSUPPORTED_CAMPAIGN_TYPE

Customer acquisition goal is not supported on this campaign type.

CUSTOMER_ACQUISITION_INVALID_VALUE

CampaignLifecycleGoal.customer_acquisition_goal_settings.value_settings.value is invalid or not allowed, such as when the specified value is smaller than 0.01, or when the optimization mode is not BID_HIGHER_FOR_NEW_CUSTOMER.

CUSTOMER_ACQUISITION_VALUE_MISSING

To use BID_HIGHER_FOR_NEW_CUSTOMER mode, either CampaignLifecycleGoal.customer_acquisition_goal_settings.value_settings.value or CustomerLifecycleGoal.customer_acquisition_goal_value_settings.value must have been specified. If a manager account is managing your account's conversion tracking, then only the CustomerLifecycleGoal of that manager account is used.

CUSTOMER_ACQUISITION_MISSING_EXISTING_CUSTOMER_DEFINITION

In order for a campaign to adopt the customer acquisition goal, CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.existing_user_lists must include active and accessible userlist with more than 1000 members in the Search/Youtube network. If a manager account is managing your account's conversion tracking, then only the CustomerLifecycleGoal of that manager account is used. Also make sure that the manager account shares audience segments with sub-accounts with continuous audience sharing.

CUSTOMER_ACQUISITION_MISSING_HIGH_VALUE_CUSTOMER_DEFINITION

In order for a campaign to adopt the customer acquisition goal with high lifetime value optimization, CustomerLifecycleGoal.lifecycle_goal_customer_definition_settings.high_lifetime_value_user_lists must include active and accessible userlist with more than 1000 members in the Search/Youtube network. If a manager account is managing your account's conversion tracking, then only the CustomerLifecycleGoal of that manager account is used. Also make sure that the manager account shares audience segments with sub-accounts using continuous audience sharing.