TargetSpend
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An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
| Fields |
target_spend_micros
(deprecated)
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int64
Deprecated: The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
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cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
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Last updated 2024-11-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-25 UTC."],[[["Maximize Clicks: Automatically sets bids to get the most clicks possible while staying within your budget."],["Optional Bid Limit: You can set an optional maximum bid limit for all keywords managed by this strategy."],["Deprecated Target Spend: The `target_spend_micros` field is deprecated and should no longer be used; the budget now serves as the spend target."]]],[]]
