The forecast metrics for the planless keyword campaign.
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The total number of impressions. |
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The average click through rate. Available only if impressions > 0. |
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The average cpc. Available only if clicks > 0. |
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The total number of clicks. |
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The total cost. |
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Forecasted number of conversions: clicks * conversion_rate. |
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Forecasted conversion rate. |
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Average cost per acquisition calculated as cost_micros / conversions. |