TargetRoas
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An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
| Fields |
target_roas
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double
Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
|
cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
cpc_bid_floor_micros
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int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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Last updated 2024-02-20 UTC.
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