Filter by policy topic

Here are the policyTopic values you can use to filter creatives. Click on a policy topic's name to view Help Center documentation for that policy topic.

Download policy topics as a CSV file.

Last updated: April 18, 2022

Policy topic
`ABORTION`	Ads related to abortion can only run on the Search Network and only in certain countries. They won't appear on the Display Network.
`ABUSE_AND_TRAUMA_IN_PERSONALIZED_ADS`
`ABUSING_THE_AD_NETWORK`	Ads, content, or destinations that are malicious or attempt to trick or circumvent our ad review processes aren't allowed.
`ACCESS_TO_OPPORTUNITIES`
`AD_IS_SERVING_FLASH_CONTENT`
`AD_PRE_CERTIFICATE_REQUIREMENT_FOR_ELECTION_ADS_IN_INDIA`
`ADDICTION_SERVICES`
`ADULT_CONTENT`	Explicit adult content isn't allowed on the ad network. Some adult-oriented ads and landing pages are allowed, but will show in limited scenarios based on user searches, user age, and local laws.
`ADULT_THEMES_IN_FAMILY_CONTENT`
`ADVERTISER_IDENTITY_VERIFICATION`
`AFFILIATE_NETWORKS`
`ALCOHOL`	Some types of alcohol-related ads are allowed if they meet Google requirements, don't target minors, and target only countries where alcohol advertising is allowed.
`ALCOHOL_IN_PERSONALIZED_ADS`	Content related to alcohol isn't allowed in ads or on landing pages when using personalized advertising that includes remarketing campaigns and Gmail ads.
`ALCOHOL_INFORMATION`	Promotions that focus on alcoholic beverages or spread awareness of alcohol branding, but don't offer alcohol for online sale, are allowed only in certain countries and in certain ad formats.
`ALCOHOL_SALE`	Ads promoting content where alcohol can be purchased on the destination site or app are only allowed in certain countries and in certain ad formats.
`ALCOHOL_TARGETING`	Alcohol advertising is only allowed in certain countries. If you're targeting a country where this content isn't allowed, target a different location.
`ANIMAL_CRUELTY`	Ad content that promotes cruelty or violence toward animals, like content related to the trade or sale of goods related to threatened species, isn't allowed.
`APP_ADS_ADULT`
`APP_EXT_ADULT`
`APP_EXT_OTHER`
`APP_VIOLATES_POLICY`	Your app doesn't comply with Google policies.
`APP_WEBSTORE_VIOLATION`
`AUDIOVISUAL_MEDIA_SERVICES_DIRECTIVE`
`AUTOMATED_AD_CLICKING`
`BAIL_BOND_SERVICES`
`BINARY_OPTIONS`
`BIRTH_CONTROL`	Ads or landing pages related to birth control or fertility products or services aren't allowed in certain countries.
`BIRTH_CONTROL_IN_PERSONALIZED_ADS`	Devices related to preventing pregnancy or sexually transmitted diseases, like condoms or contraceptive pills, can't be promoted through personalized advertising, including remarketing.
`BLANK_CREATIVES`
`BUSINESS_NAME_REQUIREMENTS`
`BUSINESS_OPERATIONS_VERIFICATION`
`CALL_ONLY_ADS_INACCURATE_BUSINESS_NAME`
`CALL_ONLY_ADS_OTHER`
`CALL_TO_ACTION_ELEMENT_IN_IMAGE`
`CALLOUT_EXT_OTHER`
`CALLOUT_EXT_PUNCTUATION_SYMBOLS`
`CAPITALIZATION`	Excessive capitalization isn't allowed in ad text. If non-standard capitalization is a brand term, the ad text must match the instances of the brand term on the destination site.
`CHARACTER_LIMITS`
`CHILD_ENDANGERMENT`
`CHILD_SEXUAL_ABUSE_IMAGERY`
`CIRCUMVENTING_SYSTEMS`	Practices that interfere with Google's ad systems aren't allowed, including manipulating or misspelling prohibited words or trademark terms in ad content.
`CLICK_TO_MESSAGE_EXT_DATA_COLLECTION`
`CLICK_TO_MESSAGE_EXT_OTHER`
`CLICK_TO_MESSAGE_EXT_PHONE_NUMBER_REQUIREMENTS`	Phone numbers must be accurate, active, and local or domestic for the targeted country. Premium numbers that require charges for texts aren't allowed.
`CLICK_TO_MESSAGE_EXT_UNACCEPTABLE_RESPONSE`
`CLICKBAIT`
`CLINICAL_TRIAL_RECRUITMENT`	Clinical trial recruitment advertising is only allowed in certain regions on the ad network. These promotions shouldn't create misleading expectations for users.
`CLINICAL_TRIAL_RECRUITMENT_IN_PERSONALIZED_ADS`	Content related to clinical trial recruitment can't be used in personalized advertising, including remarketing and Gmail ads.
`COMMISSION_OF_A_CRIME_IN_PERSONALIZED_ADS`	Content related to a personal criminal record, crimes committed, criminal allegations, or criminal charges can't be used in personalized advertising, including remarketing and Gmail ads.
`COMPENSATED_SEXUAL_ACTS`
`COMPETITIVE_CLAIMS`	Competitive or superlative claims, like "best" or "number 1", aren't allowed in ad text unless supported by third-party verification on the landing page.
`COMPLEX_SPECULATIVE_FINANCIAL_PRODUCTS`
`COMPROMISED_SITE`
`CONSUMER_ADVISORIES`	In business areas where consumer advisories are common, Google may limit how ads are served; for example, Google may only allow ads to serve on specific keywords/queries or on certain publisher sites.
`COORDINATED_DECEPTIVE_PRACTICES`
`COPYRIGHTED_CONTENT`	Your account must have a copyright certificate for the domain on which you're promoting the streaming or downloading of copyrighted content.
`COPYRIGHTS`
`COUNTERFEIT_PRODUCTS`	Non-genuine products that mimic brand features or products described as knock offs, replicas, fake, or similar terms when referring to a brand aren't allowed on the ad network.
`CREDIT_REPAIR_SERVICES`
`CRYPTOCURRENCIES`
`CUSTOMER_MATCH_NO_OFFER_OF_CREDIT`
`DANGEROUS_OR_DEROGATORY_CONTENT`	Content that harrasses, threatens, exploits, incites hatred of, or promotes discrimination against individuals or groups isn't allowed.
`DANGEROUS_PRODUCTS_OR_SERVICES`	Promotion of some products or services that cause damage, harm, or injury, like weapons, recreational drugs, tobacco, and products that facilitate their use, aren't allowed.
`DATA_COLLECTION_AND_USE`
`DATA_COLLECTION_AND_USE_IN_PERSONALIZED_ADS`
`DEBT_SERVICES`
`DESTINATION_EXPERIENCE`	Popups and sites that don't load quickly, that require the download of an additional application, that initiate a direct download, or lead to a file aren't allowed.
`DESTINATION_MISMATCH`	The domains of the Display URL, Final URL, Mobile URL, and URL that users end up on after any re-directs must be the same.
`DESTINATION_NOT_ACCESSIBLE`
`DESTINATION_NOT_CRAWLABLE`	Make sure Googlebot is allowed to crawl your landing page by checking your robots.txt file.
`DESTINATION_NOT_WORKING`	If the URL you entered isn't working, check to make sure it's correct, then resubmit your ad for review. If resubmission doesn't work, contact your web developer.
`DESTINATION_REQUIREMENTS`	Ads must lead to a functional landing page with useful and relevant content in all geographic locations with the ad's URLs able to be successfully crawled by our automated URL crawlers.
`DIRECT_DOWNLOAD_IN_AD`	Links that initiate a direct download from the ad or that lead to an email address or a file aren't allowed. This includes video, images, audio, and PDF files.
`DIRECTORIES_FORWARDING_RECORDING`
`DISCLOSURE_REQUIREMENTS_FOR_ELECTION_ADVERTISING_IN_THE_UNITED_STATES`
`DISCOVERY_AD_REQUIREMENTS_CONFUSING_TEXT`
`DISCOVERY_AD_REQUIREMENTS_DATING_RELATED_PROHIBITIONS`
`DISCOVERY_AD_REQUIREMENTS_IMPLIED_INTERACTIVITY`
`DISCOVERY_AD_REQUIREMENTS_IMPROPER_CONTENT`
`DISCOVERY_AD_REQUIREMENTS_NEGATIVE_EVENTS`
`DISCOVERY_AD_REQUIREMENTS_OFFENSIVE_LANGUAGE`
`DISCOVERY_AD_REQUIREMENTS_PROHIBITED_CATEGORIES`
`DISCOVERY_AD_REQUIREMENTS_SELFIE_IMAGE`
`DISCOVERY_AD_REQUIREMENTS_UNCLEAR_IMAGE`
`DMCA_COMPLAINT`	An ad may be disapproved if Google receives a DMCA complaint against your ad or landing page. To resubmit an ad for approval, file a counter-notification that complies with all DMCA requirements.
`DOWNLOAD_SIZE_EXCEEDED`
`DYNAMIC_DISPLAY_ADS_FEED_IMAGE_FILE_SIZE`
`DYNAMIC_DISPLAY_ADS_FEED_IMAGE_FORMAT`
`DYNAMIC_DISPLAY_ADS_FEED_UNACCEPTABLE_ADDRESS_FORMAT`
`DYNAMIC_DISPLAY_ADS_UNAVAILABLE_FEED_IMAGE`
`DYNAMIC_SEARCH_ADS_ADULT`
`DYNAMIC_SEARCH_ADS_ALCOHOL`
`DYNAMIC_SEARCH_ADS_DUPLICATE_URL_IN_PAGE_FEED`
`DYNAMIC_SEARCH_ADS_GAMBLING`
`DYNAMIC_SEARCH_ADS_HEALTHCARE`
`EDITORIAL`	Ads must be clear, professional, and easy to interact with. Punctuation, spelling, spacing, and capitalization should be used correctly, and ads should name the product or business being promoted.
`ELECTION_AD_RESTRICTED_TARGETING`
`ELECTION_ADS_IN_CANADA`
`ELECTION_ADS_IN_ISRAEL`
`ELECTION_ADS_IN_NEW_ZEALAND`
`ELECTION_ADS_IN_ONTARIO`
`ELECTION_ADS_IN_SOUTH_KOREA`
`ELECTION_ADS_IN_TAIWAN`
`ELECTION_ADS_IN_THE_EUROPEAN_UNION`
`ELECTION_ADS_IN_THE_UNITED_KINGDOM`
`ELECTION_AND_ISSUE_ADS_IN_ONTARIO`
`EMBEDDED_FORMS`
`ENABLING_DISHONEST_BEHAVIOR`	Products or services that help users fake documents, cheat on exams, spy or wire-tap, or other dishonest behaviors aren't allowed.
`EUROPEAN_UNION_USER_CONSENT`
`EVASIVE_AD_CONTENT`
`EVENT_TICKET_RESALE_AD_REQUIREMENTS`
`EXPLOSIVES`	Products designed to explode, as well as instructional materials on how to make explosives, can't be promoted on the ad network.
`FINANCIAL_SERVICES`	When promoting financial services and products, you must comply with state and local regulations for any region your ads target and disclose relevant details about your business and business model.
`FINANCIAL_SERVICES_DISCLOSURES`	Provide contact information for a physical location of your business, and disclose associated fees and links to third-party accreditation where any affiliation is implied.
`FINANCIAL_SERVICES_IN_UK`
`FORMAT_SPECIFIC_REQUIREMENTS`
`FREE_DESKTOP_SOFTWARE`
`GAMBLING_AD_TARGETS_A_RESTRICTED_COUNTRY`
`GAMBLING_AND_GAMES`	Advertisements promoting gambling content may only serve ads in certain countries and only if the account is certified to promote this type of content.
`GAMBLING_CERTIFICATE_REQUIRED`	To advertise online gambling, you must be certified by Google for all countries you want to target and all domains you want to advertise on.
`GAMBLING_IN_PERSONALIZED_ADS`	Gambling online and offline, online gambling-related information, and other gambling-related content (regardless of whether money is exchanged) aren't allowed in personalized advertising.
`GMAIL_ADS_ANIMATION`
`GMAIL_ADS_DATA_COLLECTION`	Collecting user-specific statistics, failing to link to a privacy policy when using embedded forms, and requesting prohibited information from users with an embedded form aren't allowed in Gmail ads.
`GMAIL_ADS_OTHER`	Animations, third-party ad serving, and third-party impression tracking aren't allowed in Gmail ads.
`GMAIL_ADS_THIRD_PARTY_SERVING`
`GOVERNMENT_DOCUMENTS_AND_OFFICIAL_SERVICES`
`GUNS`	Functional devices discharging a projectile at high velocity (including parts and components of such a device) whether for sport, self-defense, or combat aren't allowed.
`HACKED_MATERIALS`
`HARASSMENT_AND_EXPLOITATION`
`HEALTH_IN_PERSONALIZED_ADS`	Health condition-related services, procedures, or products aren't allowed in personalized advertising.
`HEALTH_INSURANCE`
`HEALTHCARE_AND_MEDICINES`	Not all healthcare-related content can be advertised. Some content is allowed if the advertiser is certified by Google and only targets approved countries.
`HIGH_APR_PERSONAL_LOANS`	Ads for personal loans where the annual percentage rate (APR) is 36% or higher aren't allowed in the United States.
`HIGH_FAT_SUGAR_SALT_FOOD_AND_BEVERAGE_ADVERTISING`
`HIV_HOME_TESTS`	Promotion of HIV home tests is prohibited everywhere in the world except in the United States (if FDA approved), France, the Netherlands, and the United Kingdom.
`HOME_SERVICE_ADS_AGE_RESTRICTIONS`
`HOME_SERVICE_ADS_BACKGROUND_CHECK_REQUIREMENTS`
`HOME_SERVICE_ADS_CUSTOMER_RELATIONSHIPS`
`HOME_SERVICE_ADS_DATA_COLLECTION`
`HOME_SERVICE_ADS_INFLUENCING_REVIEWS`
`HOME_SERVICE_ADS_INSURANCE_AND_LICENSING`
`HOME_SERVICE_ADS_LEGAL_REQUIREMENTS`
`HOME_SERVICE_ADS_OTHER`
`HOME_SERVICE_ADS_REQUIRED_DISCLOSURES`
`IMAGE_ADS_ADULT`
`IMAGE_ADS_ANIMATION`	Animations that last longer than 30 seconds in image ads aren't allowed. Shorter animations can loop or repeat, but must stop after 30 seconds.
`IMAGE_ADS_OTHER`
`IMAGE_EXTENSIONS_BLURRY_OR_UNCLEAR_IMAGE`
`IMAGE_EXTENSIONS_COLLAGE`
`IMAGE_EXTENSIONS_DISTORTED_IMAGE`
`IMAGE_EXTENSIONS_IMAGE_HAS_TOO_MUCH_BLANK_SPACE`
`IMAGE_EXTENSIONS_POORLY_CROPPED_IMAGE`
`IMAGE_EXTENSIONS_PROHIBITED_CONTENT`
`IMAGE_EXTENSIONS_TEXT_OR_GRAPHIC_OVERLAY`
`IMAGE_IS_A_COLLAGE`
`IMAGE_IS_NOT_STATIC`
`IMAGE_QUALITY`	Ads should fill the entire space of the image size and not be sideways, blurry, strobing, flashing, or otherwise distracting.
`IMPOSING_NEGATIVITY_IN_PERSONALIZED_ADS`	Using a negative perspective or bias (like body shaming or negativity related to physical attributes or social interactions) to promote any content category isn't allowed.
`INADEQUATE_DATA_SECURITY`
`INAPPROPRIATE_CONTENT`	Ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence aren't allowed.
`INFORMATIONAL_CONTENT_ADS`
`INSUFFICIENT_ORIGINAL_CONTENT`	Landing pages must have original content that provides value and shouldn't be used primarily to show ads.
`INVALID_FOURTH_PARTY_CALL`	Creatives can't make calls to an external fourth-party, except for tracking elements associated with certified third-party servers or research vendors expressly authorized by Google.
`INVALID_URL`
`INVALID_URL_PROTOCOL`	For temporary site issues, make sure the URL you entered is working, then resubmit your ad for review. If resubmission doesn't work, contact your web developer.
`INVALID_VENDOR`
`IRRESPONSIBLE_ALCOHOL_ADVERTISING`	Alcohol promotions can't be targeted to minors and shouldn't favorably portray irresponsible behavior.
`ISSUE_ADS_IN_CANADA`
`LEGAL_ARGENTINA`
`LEGAL_AUSTRALIA`	You must comply with local laws. In Australia, for example, abortion-inducing drugs aren't allowed to be advertised.
`LEGAL_BANGLADESH`
`LEGAL_BELGIUM`	You must comply with local laws. In Belgium, for example, radar detection products aren't allowed to be advertised.
`LEGAL_BRAZIL`	You must comply with local laws. In Brazil, for example, unauthorized financial operators aren't allowed to be advertised.
`LEGAL_CHINA`	You must comply with local laws. In China, for example, tobacco products, dating sites, sexual products, and superlative or comparative claims aren't allowed to be advertised.
`LEGAL_EC_ALCOHOL`
`LEGAL_FRANCE`	You must comply with local laws. In France, for example, paternity tests, radar detection products, and Scientology aren't allowed to be advertised.
`LEGAL_GERMANY`	You must comply with local laws. In Germany, for example, HIV test kits, radar detection products, Scientology, and secret paternity tests aren't allowed to be advertised.
`LEGAL_HONG_KONG`	You must comply with local laws. In Hong Kong, for example, plastic surgery, including surgeries for sight, hearing, balance, skin disease, hair or scalp aren't allowed to be advertised.
`LEGAL_INDIA`	You must comply with local laws. In India, for example, pre-natal gender determination, infant food products, and prohibited medical services aren't allowed to be advertised.
`LEGAL_INDONESIA`	You must comply with local laws. In Indonesia, for example, credit card cash back services, international bride services, political content, and sexual products aren't allowed to be advertised.
`LEGAL_ITALY`	You must comply with local laws. In Italy, for example, HIV test kits and "morning-after" pills aren't allowed to be advertised.
`LEGAL_JAPAN`	Advertisers must comply with local laws for all areas their ads target, including laws specific to medical, financial, and other products and services.
`LEGAL_KOREA`	Advertisers must comply with local laws for all areas their ads target, including laws specific to medical, financial, and other products and services.
`LEGAL_LUXEMBOURG`
`LEGAL_MALAYSIA`	You must comply with local laws. In Malaysia, for example, international bride services and solicitation of funds by investment-related companies aren't allowed to be advertised.
`LEGAL_MEXICO`	You must comply with local laws. In Mexico, for example, dietetic products aren't allowed to be advertised.
`LEGAL_NORWAY`
`LEGAL_PAKISTAN`
`LEGAL_PERU`
`LEGAL_PHILIPPINES`
`LEGAL_POLAND`	You must comply with local laws. In Poland, for example, radar detection products aren't allowed to be advertised.
`LEGAL_REQUIREMENTS`	All advertisers must comply with local laws for all areas their ads target, in addition to standard Google Ads policies.
`LEGAL_RUSSIA`	You must comply with local laws. In Russia, for example, product information without an age rating isn't allowed to be advertised.
`LEGAL_SINGAPORE`	You must comply with local laws. In Singapore, for example, moneylending services aren't allowed to be advertised.
`LEGAL_SPAIN`	You must comply with local laws. In Spain, for example, dietetic products, HIV test kits, "morning-after" pills, and weight-loss medical procedures aren't allowed to be advertised.
`LEGAL_SRI_LANKA`
`LEGAL_SWITZERLAND`
`LEGAL_TAIWAN`	You must comply with local laws. In Taiwan, for example, international bride services aren't allowed to be advertised.
`LEGAL_THAILAND`	You must comply with local laws. In Thailand, for example, international bride services and mature content aren't allowed to be advertised.
`LEGAL_TURKEY`	You must comply with local laws. In Turkey, for example, unregistered dietary supplements aren't allowed to be advertised.
`LEGAL_UNITED_KINGDOM`	Make sure your ad and site comply with the local laws for United Kindom in addition to the standard Google Ads policies.
`LEGAL_UNITED_STATES`	Make sure your ad and site comply with the local laws for United States in addition to the standard Google Ads policies.
`LEGAL_VIETNAM`
`LIGHTBOX_ADS_ADULT`
`LIGHTBOX_ADS_CPU_USAGE`
`LIGHTBOX_ADS_CTA_REQUIRED`
`LIGHTBOX_ADS_DATA_COLLECTION`
`LIGHTBOX_ADS_EXPANSION_REQUIREMENTS`
`LIGHTBOX_ADS_INVITATION_PANEL_AUDIO`
`LIGHTBOX_ADS_INVITATION_PANEL_EXIT_HOTSPOT`
`LIGHTBOX_ADS_MIXED_ADS_IN_CAMPAIGN`
`LIGHTBOX_ADS_OTHER`
`LIGHTBOX_ADS_SOCIAL_FEATURES`
`LIGHTBOX_ADS_STYLE_AND_INTERACTION`
`LIGHTBOX_ADS_SURVEYS`
`LIGHTBOX_ADS_UNACCEPTABLE_VIDEO_FORMAT`
`LOAN_MODIFICATION`
`LOCAL_SERVICES`
`LOCATION_BASED_GAMBLING_IN_PERSONALIZED_ADS`
`LOCATION_EXT_OTHER`
`LOCATION_EXT_OWNER_APPROVAL`
`LOGO_OVERLAY_IN_IMAGE`
`LOK_SABHA_ELECTION_ADS_IN_INDIA`
`MAIL_ORDER_BRIDES`
`MALICIOUS_OR_UNWANTED_SOFTWARE`	Ads, content, or destinations that are malicious or attempt to trick or circumvent our ad review processes aren't allowed.
`MALICIOUS_SOFTWARE`
`MANIPULATED_MEDIA`
`MARGINALIZED_GROUPS_IN_PERSONALIZED_ADS`
`MEDIA_NOT_FULLY_FUNCTIONAL`	Preview your third-party ad tag in a browser to make sure it's working properly.
`MENA_DATING`
`MENA_POLITICS`
`MENA_REF_TO_SEX`
`MENA_RELIGION`
`MISLEADING_AD_DESIGN`
`MISLEADING_CONTENT`	Remove any false claims, statements or features about your product in the ad text and the ad's destination.
`MISLEADING_REPRESENTATION`
`MISREPRESENTATION`	Ads or destinations that intend to deceive users by excluding relevant information or give misleading information about products, services, or businesses aren't allowed.
`MISSING_INFORMATION`	Failure to disclose essential information, like payment model/full expenses, omitting details like fees, contact details, or tax exemption numbers for charitable organizations isn't allowed.
`MISUSE_OF_AD_FEATURES`
`MISUSING_PERSONAL_INFORMATION`	Using personal information in ways that users haven't consented to, like addressing or implying personal information without a user's knowledge, isn't allowed.
`NEGATIVE_FINANCIAL_STATUS_IN_PERSONALIZED_ADS`	Remove any content related to personal financial distress, difficulties, or deprivation from your ad, site, or app.
`NEVADA_RESTRICTIONS`
`NEW_JERSEY_RESTRICTIONS`
`NON_FAMILY_SAFE`	Ads promoting content that isn't suitable to be viewed by all users can have certain restrictions on where they will show.
`NON_SSL_COMPLIANT`
`OFFLINE_GAMBLING`	Promotion of physical, real-money gambling establishments or "brick and mortar" casinos is allowed under certain conditions.
`ONE_WEBSITE_PER_AD_GROUP`	All active and paused ad display URLs and keyword URLs in an ad group must have the same top-level domain. Remove ads with different display URLs in the same ad group or create a new one for that URL.
`ONLINE_GAMBLING`	Promotion of online, real-money gambling, or sites that contain or link to content relating to online gambling, is allowed with country-specific restrictions.
`ONLINE_NON_CASINO_GAMES`	Internet-based games where money or other items of value are paid or wagered in exchange for the chance to win real money or prizes based on the outcome of the game are restricted in some countries.
`ONLINE_PHARMACY_CERTIFICATION_REQUIRED`	Ads relating to online pharmacies may require certification in some countries.
`OTC_DRUGS_LICENSE_NUMBER_REQUIRED`	Ads relating to OTC drugs may require certification in some countries.
`OTHER_RESTRICTED_BUSINESSES`
`OTHER_WEAPONS`	Remove products like knives, or products that are designed to (in modern-day usage) injure an opponent in sport, self-defense, or combat from your ad, site, or app.
`OVER_THE_COUNTER_DRUG_SALE`	Pharmaceutical manufacturers may promote over-the-counter medicines with country-specific restrictions.
`PARTIAL_NUDITY_IN_PERSONALIZED_ADS`	Remove images or representations of people that display partially exposed sexual body parts, like breasts, genitals, or buttocks, from your ad, site, or app.
`PAYDAY_LOANS`
`PERSONAL_LOANS`	Required disclosure must be prominently mentioned on your ad's destination site.
`PERSONALIZED_ADS`	Remove content that uses sensitive interest categories, like a user's identity, hardship, belief system, or sexual orientation, from your ad, site, or app.
`PHILIPPINES_ELECTION_ADS`
`PHONE_NUMBER_IN_AD_TEXT`	Remove any phone number in the ad text. If you want customers to call you, consider using call extensions or call-only ads.
`PHOTOSHOPPED_BACKGROUND`
`PHYSICAL_HARM`	Remove content that threatens or advocates the harm of oneself or others from your ad, site, or app.
`POLITICAL_ADS_IN_SINGAPORE`
`POLITICAL_ADS_RESTRICTION_IN_NEW_YORK_STATE_USA`
`POLITICAL_ADS_RESTRICTION_IN_THE_STATE_OF_MARYLAND_USA`
`POLITICAL_ADS_RESTRICTIONS_IN_AUSTRALIA`
`POLITICAL_ADS_RESTRICTIONS_IN_BRAZIL`
`POLITICAL_ADS_RESTRICTIONS_IN_US_STATES`
`POLITICAL_ADVERTISING_IN_US`
`POLITICAL_AFFILIATION_IN_PERSONALIZED_ADS`
`POLITICAL_CONTENT`	Ads for political organizations, political parties, political issue advocacy, fundraising, and individual candidates and politicians are allowed with country-specific restrictions.
`POLITICAL_CONTENT_IN_PERSONALIZED_ADS`
`POLITICAL_MASTHEAD_RESTRICTIONS`
`PORN`	Adult ads are allowed only under certain conditions and will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.
`PRESCRIPTION_DRUG_SALE`	Ads relating to the sale of prescription drugs are restricted in some countries.
`PRESCRIPTION_DRUG_TARGETING`	Target the country where you've applied for a pharmacy certification.
`PRESCRIPTION_OPIOID_PAINKILLERS`
`PRICE_EXT_BRANDS`
`PRICE_EXT_EVENTS`
`PRICE_EXT_HEADER_DESCRIPTION`
`PRICE_EXT_LOCATIONS`
`PRICE_EXT_NEIGHBORHOODS`
`PRICE_EXT_OTHER`
`PRICE_EXT_PRODUCT_CATEGORIES`
`PRICE_EXT_PRODUCT_TIERS`
`PRICE_EXT_SERVICE_CATEGORIES`
`PRICE_EXT_SERVICE_TIERS`
`PRICE_EXT_SERVICES`
`PRICE_EXT_URLS`
`RACE_AND_ETHNICITY_IN_PERSONALIZED_ADS`	Remove any content related to personal race or ethnicity from your ad, site, or app.
`RECREATIONAL_DRUGS`	Remove promotions of substances that alter the mental state for the purpose of recreation, and products or services that facilitate recreational drug use from your ad, site, or app.
`RELATIONSHIPS_IN_PERSONALIZED_ADS`	Remove content related to a user's personal hardships with family, friends, or other interpersonal relationships from your ad, site or app.
`RELIGIOUS_BELIEF_IN_PERSONALIZED_ADS`	Ads that use personalized advertising features can't target sensitive interest categories, like religious beliefs.
`REPETITION`	Remove any non-standard, gimmicky, or unnecessary repetition of names, words, or phrases used 3 or more times or used consecutively from your ad text.
`REPETITIVE_IMAGE`
`REQUIRED_CLICK_MACRO_IS_EITHER_MISSING_OR_USED_INCORRECTLY`
`RESPONSIVE_ADS_ADULT`
`RESPONSIVE_ADS_ANIMATION`
`RESPONSIVE_ADS_IMAGE_TEXT`	Text (including logos with text) that covers more than 20% of the image isn't allowed. Remove excess text, then re-upload your image or upload a different image that complies with the policy.
`RESPONSIVE_ADS_OTHER`
`RESTRICTED_CREDIT`
`RESTRICTED_DRUG_TERMS`	Prescription drug terms in ad text or landing pages (including source code) in most parts of the world (except for a few countries) isn't allowed.
`RESTRICTED_DRUG_TERMS_IN_PERSONALIZED_ADS`	Remove content related to prescription medications and information about prescription medications from your ad, site, or app if you use personalized advertising.
`RESTRICTED_EMPLOYMENT`
`RESTRICTED_FINANCIAL_PRODUCTS`
`RESTRICTED_HOUSING`
`RESTRICTED_MEDICAL_CONTENT`	Offline prescription drug treatments, services, or information related to prescription drugs is allowed with country-specific restrictions.
`RESTRICTED_TARGETING_IN_HOUSING_EMPLOYMENT_CREDIT`
`REVIEW_EXT_INACCURATE_REVIEW`
`REVIEW_EXT_INSUBSTANTIAL_REVIEW`
`REVIEW_EXT_MEDIA`
`REVIEW_EXT_OTHER`
`REVIEW_EXT_OUTDATED_REVIEW`
`REVIEW_EXT_UNACCEPTABLE_REVIEW_SOURCE`
`SALE_OF_FREE_ITEMS`
`SENSITIVE_EVENT_US_ELECTION`
`SENSITIVE_EVENTS`	Remove content that could be interpreted as capitalizing on or lacking reasonable sensitivity for a natural disaster, conflict, death, or other tragic event from your ad, site, and app.
`SEXUAL_ORIENTATION_IN_PERSONALIZED_ADS`
`SEXUALLY_EXPLICIT_CONTENT`	Remove content related to sexual acts intended to arouse, including acts in exchange for compensation, involving minors, in non-consensual situations, and using illegal sexual themes (simulated or real).
`SHOCKING_CONTENT`	Remove content that contains violent language, gruesome imagery, graphic images, accounts of physical trauma, and obscene or profane language likely to shock or scare.
`SHOPPING_CURRENCY_CONSISTENCY`
`SHOPPING_GAMBLING`
`SHOPPING_HEALTHCARE`
`SHOPPING_LANGUAGE_MISMATCH`
`SHOPPING_LEGAL_REQUIREMENTS`
`SHOPPING_TRADEMARKS`
`SHOPPING_UNSUPPORTED_CONTENT`
`SHORT_TERM_LOANS`
`SHOWCASE_SHOPPING_ADS_ADULT`
`SHOWCASE_SHOPPING_ADS_ALCOHOL`	Alcoholic beverages and non-alcoholic beverage equivalents aren't allowed in Showcase Shopping ads.
`SHOWCASE_SHOPPING_ADS_DESTINATION_MISMATCH`
`SHOWCASE_SHOPPING_ADS_HEADLINE_AND_DESCRIPTION_REQUIREMENTS`
`SHOWCASE_SHOPPING_ADS_IMAGE_REQUIREMENTS`
`SITE_VIOLATES_POLICY`	Your site doesn't comply with Google policies.
`SITELINK_EXT_DUPLICATE_URLS`
`SITELINK_EXT_OTHER`
`SITELINK_EXT_PUNCTUATION_SYMBOLS`
`SITELINK_EXT_REPETITION`
`SITELINK_EXT_THIRD_PARTY_URLS`
`SOCIAL_CASINO_GAMES`	Social casino games where there isn't an opportunity to win something of value, like money or a prize, are allowed in certain countries with Google Ads certification.
`SOLICITATION_OF_FUNDS`
`SPECULATIVE_EXPERIMENTAL_TREATMENT`
`SPYWARE_AND_SURVEILLANCE`
`STALE_DISAPPROVAL`
`STRUCTURED_SNIPPETS_EXT_AMENITIES`
`STRUCTURED_SNIPPETS_EXT_BRANDS`
`STRUCTURED_SNIPPETS_EXT_COURSES`
`STRUCTURED_SNIPPETS_EXT_DEGREE_PROGRAMS`
`STRUCTURED_SNIPPETS_EXT_DESTINATIONS`
`STRUCTURED_SNIPPETS_EXT_FEATURED_HOTELS`
`STRUCTURED_SNIPPETS_EXT_INSURANCE_COVERAGE`
`STRUCTURED_SNIPPETS_EXT_MODELS`
`STRUCTURED_SNIPPETS_EXT_MULTIPLE_ITEMS_IN_VALUE`
`STRUCTURED_SNIPPETS_EXT_NEIGHBORHOODS`
`STRUCTURED_SNIPPETS_EXT_OTHER`	Values entered in structured snippets must be relevant and match the selected header. Use of separators within a single value isn't allowed.
`STRUCTURED_SNIPPETS_EXT_PRODUCT_CATEGORIES`
`STRUCTURED_SNIPPETS_EXT_PROMOTIONAL_TEXT_IN_VALUE`
`STRUCTURED_SNIPPETS_EXT_REPETITION`
`STRUCTURED_SNIPPETS_EXT_SERVICE_CATALOG`
`STRUCTURED_SNIPPETS_EXT_SHOWS`
`STRUCTURED_SNIPPETS_EXT_STYLES`
`STRUCTURED_SNIPPETS_EXT_SYMBOLS`
`STYLE_AND_SPELLING`	Ads that don't use commonly accepted spelling or grammar, are incomprehensible, don't make sense, or exceed character limits aren't allowed.
`STYLE_REQUIREMENTS`
`SYMBOLS`	Remove any nonstandard or repetitive punctuation or symbols (like multiple exclamation points) from your ad text. Remove exclamation points from headlines if applicable.
`TARGETING_DOES_NOT_MATCH_POLICY`
`TEXT_OVERLAY_IN_IMAGE`
`THIRD_PARTY_CONSUMER_TECHNICAL_SUPPORT`
`THIRD_PARTY_POLICY_REQUIREMENTS`
`TICKET_RESALE`
`TOBACCO`	Tobacco or any products containing tobacco, products designed to simulate tobacco smoking, and products and services that directly facilitate or promote tobacco consumption aren't allowed.
`TOO_MANY_COOKIES`
`TOO_MANY_EXTERNAL_CALLS`
`TRADE_UNION_MEMBERSHIP_IN_PERSONALIZED_ADS`
`TRADEMARKS`	Request authorization from the trademark owner to use their trademark without restrictions.
`TRADEMARKS_IN_AD_TEXT`	Request authorization from the trademark owner to use their trademark without restrictions.
`TRADEMARKS_IN_EU_AND_EFTA`	Keywords for ads targeting the EU and EFTA regions may be disapproved if the origin of the advertised product or service is unclear.
`TRANSGENDER_IDENTIFICATION_IN_PERSONALIZED_ADS`
`UNACCEPTABLE_BUSINESS_PRACTICES`
`UNACCEPTABLE_HTML_AD`
`UNACCEPTABLE_PHONE_NUMBER`	Phone numbers that are inaccurate, inactive, irrelevant, that don't connect to the advertised company, or aren't local or domestic to the targeted country aren't allowed.
`UNACCEPTABLE_SCRIPT`
`UNACCEPTABLE_SPACING`	Remove excessive, gimmicky spacing, including omitting a space, or adding extra spaces in the ad text.
`UNACCEPTABLE_VIDEO_FORMAT`	Uploading videos in a format that isn't supported in Google Ads or YouTube isn't allowed.
`UNAPPROVED_SUBSTANCES`	Remove any references to unapproved substances that are prohibited from ad text.
`UNAUTHORIZED_COOKIES_ON_GOOGLE_DOMAINS`
`UNAVAILABLE_OFFERS`	Out of stock products, inactive deals, inaccurate prices, and false calls-to-action on landing pages aren't allowed.
`UNAVAILABLE_VIDEO`	Videos that are removed, marked private, unavailable to the public, or not available in a targeted country aren't allowed. The video promoted should be publicly available.
`UNCLEAR_CONTENT`
`UNCLEAR_RELEVANCE`	Ad text that isn't relevant to the landing page isn't allowed.
`UNDECLARED_FLASH_CONTENT`	Creatives must be built using HTML5 not Flash.
`UNDER_INVESTIGATION`
`UNDER_REREVIEW`
`UNFAIR_ADVANTAGE`
`UNIDENTIFIED_BUSINESS`	Ads or destinations that don't name the product, service, or entity they're promoting, or have an unclear business model aren't allowed. Include a product or company name or display URL in the ad.
`UNRECOGNIZED_APP`	Promotion of any malformed App ID or App Store apps that are deleted or suspended in the App Store aren't allowed. Only apps that are active, published, and available for download are allowed.
`UNSUPPORTED_BUSINESS`	Ads for free desktop software are only allowed if the ad includes the name of the specific software advertised and leads to a site registered as the authoritative online distribution source for it.
`UNSUPPORTED_LANGUAGE`	Promotion of ad or landing page content in languages that aren't supported by Google Ads language targeting isn't allowed.
`UNVERIFIED_PHONE_NUMBER`	The phone number on the page of the verification URL and in the creative need to match.
`UNWANTED_SOFTWARE`
`URL_DOES_NOT_MATCH_GAMBLING_CERTIFICATE`	Your gambling certification is domain-specific and doesn't apply to the site you're promoting in this creative.
`URL_DOES_NOT_MATCH_ONLINE_PHARMACY_CERTIFICATION`	Your online pharmacy certification is domain-specific and doesn't apply to the site you're promoting in this creative.
`USE_OF_DYNAMIC_DNS`
`USE_OF_LOCAL_SHARED_OBJECTS`
`USE_OF_RAW_IP`
`USERS_UNDER_13_IN_PERSONALIZED_ADS`
`VIDEO_AD_DOES_NOT_PLAY`
`VIDEO_ADS_ADULT`
`VIDEO_ADS_DATA_COLLECTION`
`VIDEO_ADS_OTHER`	Ads that violate Google policies aren't allowed and won't run.
`VIDEO_ADS_REVISION_LIMIT`
`VIDEO_ADS_VIDEO_LENGTH`
`VIDEO_QUALITY`	Videos that are blurry, unclear, unrecognizable, inaudible, or contain illegible text aren't allowed.
`VIDEO_SHOCKING_CONTENT`
`VIDEO_VAST_IS_MALFORMED`
`WASHINGTON_RESTRICTIONS`
`WEBMASTER_GUIDELINES_VIOLATION`
`YOUTUBE_AD_REQUIREMENTS_EXAGERRATED_OR_INACCURATE_CLAIMS`
`YOUTUBE_AD_REQUIREMENTS_IMPROPER_CONTENT`
`YOUTUBE_AD_REQUIREMENTS_NEGATIVE_EVENTS_AND_IMAGERY`
`YOUTUBE_AD_REQUIREMENTS_OFFENSIVE_REQUIREMENTS`

Bidder creatives