When a creative is reviewed, its
creativeServingDecision
is populated with detected attributes and policy compliance fields that
determine the kind of inventory the creative is eligible for.
Detected attributes
Detected attributes are used to correct declared attributes and to
describe other attributes that are found during review. Detected attributes
can impact the creative's policy compliance and help determine whether the
creative is eligible for inventory. For example, if a creative has a
detectedAttributes
that matches a bid request's excluded_attribute
, bids
placed for that inventory including that creative are filtered from the auction.
Policy compliance
During review the creativeServingDecision
is populated with the following:
dealsPolicyCompliance
networkPolicyCompliance
platformPolicyCompliance
chinaPolicyCompliance
russiaPolicyCompliance
Bids that don't comply with relevant policies are filtered from the Real-Time Bidding auction.
The policy compliance,
status
field tells you if a creative is approved for a specific use.
You can use the following information to troubleshoot disapprovals:
- The
topics
field provides details of a disapproval - PolicyTopicEntry
had the following fields:
policyTopic
describes the disapproval reasonhelpCenterUrl
links to a help center article on the violated policyevidences
explains how the creative violates the policymissingCertificate
indicates whether a certificate is needed to unblock serving for some regions.
Examples
Approved
A creative with the following creativeServingDecision
would not be
filtered from the open auction, deals, open bidding, or from
being placed in China or Russia.
{ "chinaPolicyCompliance": { "status": "APPROVED" }, "dealsPolicyCompliance": { "status": "APPROVED" }, "detectedAttributes": [ "CREATIVE_TYPE_HTML" ], "detectedLanguages": [ "en" ], "detectedProductCategories": [ 10016, 10019, 10141, 10168, 10754, 10885, 12206 ], "lastStatusUpdate": "2020-07-30T04:47:31.616018Z", "networkPolicyCompliance": { "status": "APPROVED" }, "platformPolicyCompliance": { "status": "APPROVED" }, "russiaPolicyCompliance": { "status": "APPROVED" } }
Disapproved
In addition to detected attributes, the following creativeServingDecision
indicates that the creative isn't approved to serve in deals or the open
auction. The dealsPolicyCompliance
and networkPolicyCompliance
are set to
DISAPPROVED
.
{ "detectedAdvertisers": [ { "advertiserId": "22114433", "advertiserName": "Test Advertiser" } ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "lastStatusUpdate": "2020-10-16T23:20:26.140810Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_PHARMACY_CERTIFICATION_REQUIRED", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6100448" }, { "policyTopic": "DESTINATION_NOT_CRAWLABLE", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6272857", "evidences": [ { "destinationNotWorking": { "httpError": 403, "expandedUrl": "https://www.milkywaypharma.com/content/en_earth_us/find-plan?query=QUxJRU5fRVhQT1NVUkVfUVVBUkFOVElORQ", "lastCheckTime": "2020-10-17T22:32:05Z" } } ] } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED" }, "russiaPolicyCompliance": { "status": "DISAPPROVED" } }
If applicable, additional context is provided under topics
. In this case, the
policyTopic
suggests that the creative was disapproved for the open auction
for the following reasons:
- The creative's destination URL wan't crawlable
- It was detected to promote online pharmaceutical products
The helpCenterUrl
links provide more details on the policies that were
violated. The evidence
includes the creative's destination URL that couldn't
be crawled during the review.
The creative is also disapproved for use in China and Russia. Note that at this time, policy topics and evidence aren't populated for either.
Certificate required
The following creativeServingDecision
includes a networkPolicyCompliance
set to CERTIFICATE_REQUIRED
. CERTIFICATE_REQUIRED
indicates that the
creative is eligible for certification, but has not been certified in any
regions, which will cause it to be filtered from the auction. If the buyer were
certified in at least one region, the status would change to APPROVED
. To
learn more about this process, see the
Gambling and games policy.
{ "detectedClickThroughUrls": [ "https://testaccount.testcr.com?value=test" ], "detectedAdvertisers": [ { "advertiserId": "1234567", "advertiserName": "TestAdvertiser", "brandId": "87654321", "brandName": "TestBrand" } ], "detectedProductCategories": [ 10013, 10014, 10015, 10125, 10137 ], "detectedLanguages": [ "en" ], "detectedDomains": [ "testcr.com" ], "detectedAttributes": [ "RICH_MEDIA_CAPABILITY_TYPE_SSL" ], "adTechnologyProviders": { "detectedProviderIds": [ "2778", "494", "479" ], "detectedGvlIds": [ "385", "772", "21" ] }, "lastStatusUpdate": "2022-10-25T18:40:21.405Z", "dealsPolicyCompliance": { "status": "APPROVED" }, "networkPolicyCompliance": { "status": "CERTIFICATE_REQUIRED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" } ] }, "platformPolicyCompliance": { "status": "APPROVED" }, "chinaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_CHINA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] }, "russiaPolicyCompliance": { "status": "DISAPPROVED", "topics": [ { "policyTopic": "ONLINE_NON_CASINO_GAMES", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/7450776" }, { "policyTopic": "LEGAL_RUSSIA", "helpCenterUrl": "https://support.google.com/authorizedbuyers/answer/6163678" } ] } }