You can’t use the Marketplace API to create new auction packages, or view their
targeting details. You can create auction packages and configure targeting
in the Authorized Buyers Marketplace
UI.
When you subscribe a buyer or client to an auction package, you receive
Real-time Bidding bid requests based on a combination of your pretargeting
configurations,
and the targeting details in the auction package.
Unlike pretargeting configurations, auction packages don't impact the
number of bid requests you receive. Bid requests for auction packages are a
subset of the total requests you receive based on your pretargeting
configuration.
In bid requests, auction packages are identified similarly to deals with either
of the following fields:
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["The `auctionPackages` resource allows you to view subscribed auction packages, subscribe buyers and clients, and unsubscribe buyers and clients."],["You cannot create new auction packages or view their targeting details using the Marketplace API; this must be done in the Authorized Buyers Marketplace UI."],["Subscribing to an auction package delivers Real-time Bidding bid requests based on your pretargeting configurations and the package's targeting, without impacting the total number of bid requests."],["Auction packages, identified in bid requests by specific fields containing their resource ID, act as shared targeting between buyers and clients, take effect upon subscription, and involve open auction bidding, unlike deals."],["Auction packages differ from deals as they are shareable targeting, have no negotiation involved and take effect immediately upon subscription, with bids directly competing in the open auction."]]],[]]
