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To help publishers comply with
U.S. states privacy laws,
the Google Mobile Ads SDK allows publishers to use two different parameters to
indicate whether Google should enable restricted data processing
(RDP). The SDK provides publishers with the
ability to set RDP at an ad request level utilizing the following signals:
When either parameter is used, Google restricts how it uses certain unique
identifiers and other data processed in the provision of services to publishers.
As a result, Google will only show non-personalized ads. These parameters
override the RDP settings in the UI.
Publishers should decide for themselves how restricted data processing can
support their compliance plans and when it should be enabled. It is possible to
use both optional parameters at the same time, although they have the same
effect on Google's ad serving.
This guide is intended to help publishers understand the steps required to
enable these options on a per-ad request basis.
RDP signal
To notify Google that RDP should be enabled using Google's signal, insert
the key rdp as an extra parameter with a value of 1.
To notify Google that RDP should be enabled using IAB's signal, insert the key
IABUSPrivacy_String as an extra parameter. Make sure that the string value you
use is compliant with the IAB
specification.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-20 UTC."],[[["Google Mobile Ads SDK enables Restricted Data Processing (RDP) using Google's signal or the IAB-defined `IABUSPrivacy_String`, allowing publishers to comply with U.S. state privacy laws."],["Enabling RDP signals restricts Google's use of certain data, resulting in the display of non-personalized ads and overriding RDP UI settings."],["Publishers can implement RDP on a per-ad request basis using extra parameters, `rdp` for Google's signal and `IABUSPrivacy_String` for IAB's signal."],["When using mediation, publishers should configure CPRA settings in AdMob, potentially store the IAB signal using `UserDefaults`, and consult each ad network partner's documentation for compliance options."]]],[]]