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La Mediación de AdMob es una función que te permite publicar anuncios en tus aplicaciones desde varias fuentes, incluidas la red de AdMob y las fuentes de anuncios de terceros, en un solo lugar. La mediación de AdMob te ayuda a maximizar tu tasa de relleno y aumentar tu monetización, ya que envía solicitudes de anuncios a varias redes para verificar que encuentres la mejor red disponible para publicar anuncios.
Caso de éxito.
Requisitos previos
Antes de integrar la mediación para un formato de anuncio, debes integrar ese formato de anuncio en tu app:
Para las ofertas:
Complemento de Google Mobile Ads para Unity 4.2.0 o una versión posterior
Inicializa el SDK de anuncios de Google para dispositivos móviles
En la guía de inicio rápido, se muestra cómo inicializar el SDK de anuncios de Google para dispositivos móviles.
Durante esa llamada de inicialización, también se inicializan los adaptadores de mediación. Es importante esperar a que se complete la inicialización antes de cargar anuncios para verificar la participación completa de cada red publicitaria en la primera solicitud de anuncio.
En el siguiente código de muestra, se muestra cómo puedes verificar el estado de inicialización de cada adaptador antes de realizar una solicitud de anuncio.
MobileAds.Initialize((InitializationStatusinitializationStatus)=>
{Dictionary<string,AdapterStatus>map=initializationStatus.getAdapterStatusMap();foreach(KeyValuePair<string,AdapterStatus>keyValuePairinmap){stringclassName=keyValuePair.Key;AdapterStatusstatus=keyValuePair.Value;switch(status.InitializationState){caseAdapterState.NotReady:// The adapter initialization did not complete.Debug.Log($"Adapter: {className} is not ready.");break;caseAdapterState.Ready:// The adapter was successfully initialized.Debug.Log($"Adapter: {className} is initialized.");break;}}});
Asegúrate de inhabilitar la actualización en todas las IU de fuentes de anuncios de terceros para las unidades de anuncios de banner que se utilizan en la mediación de AdMob. Esto evita una doble actualización, ya que AdMob también activa una actualización según la frecuencia de actualización de tu unidad de anuncios de banner.
Usa anuncios nativos con la Mediación de AdMob
Estas son algunas prácticas recomendadas que debes tener en cuenta cuando implementes anuncios nativos en la Mediación de AdMob.
Política de presentación de anuncios nativos
Cada red publicitaria tiene sus propias políticas. Cuando usas la mediación, es importante recordar que tu app debe seguir cumpliendo con las políticas de la red de mediación que proporcionó el anuncio.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-09-06 (UTC)"],[[["\u003cp\u003eAdMob Mediation maximizes your ad revenue by pulling ads from multiple sources, including AdMob and third-party networks, to find the best-paying ad.\u003c/p\u003e\n"],["\u003cp\u003eBefore integrating mediation, ensure you have the necessary account permissions and have integrated the desired ad format (banner, interstitial, native, rewarded, or rewarded interstitial) into your app.\u003c/p\u003e\n"],["\u003cp\u003eInitialize the Mobile Ads SDK to enable mediation adapters, and wait for initialization to complete before loading ads for optimal performance.\u003c/p\u003e\n"],["\u003cp\u003eFor banner ads, disable refresh in third-party ad source UIs to avoid double refreshing, and be aware of native ad presentation policies and privacy regulations (US state privacy laws and GDPR) when using mediation.\u003c/p\u003e\n"]]],["AdMob Mediation serves ads from multiple sources, maximizing fill rates and monetization. Before implementing, verify account permissions and integrate the desired ad formats (banner, interstitial, native, rewarded). Initialize the Mobile Ads SDK, ensuring all ad network adapters are ready before loading ads. Disable refresh in third-party UIs for banner ads to prevent double refreshing. Adhere to each network's native ad presentation policies and configure US state privacy laws and GDPR settings in AdMob Privacy & messaging.\n"],null,["AdMob Mediation is a feature lets you serve ads to your apps from\nmultiple sources, including the AdMob Network and third-party ad sources, in\none place. AdMob Mediation helps maximize your fill rate and increase your\nmonetization by sending ad requests to multiple networks to verify you find the\nbest available network to serve ads.\n[Case study](//admob.google.com/home/resources/cookapps-grows-ad-revenue-86-times-with-admob-rewarded-ads-and-mediation/).\n\n\nPrerequisites **Important:** Verify that you have the necessary account permissions to complete the mediation configuration. These permissions include access to inventory management, app access, and privacy and messaging features. See [Manage user access to your\n| account](//support.google.com/admob/answer/2784628) for details.\n\nBefore you can integrate mediation for an ad format, you need to integrate that\nad format into your app:\n\n- [Banner Ads](/admob/unity/banner)\n- [Interstitial Ads](/admob/unity/interstitial)\n- [Native Ads](/admob/unity/native)\n- [Rewarded Ads](/admob/unity/rewarded)\n- [Rewarded Interstitial\n Ads](/admob/unity/rewarded-interstitial)\n\nNew to mediation? Read\n\n[Overview of AdMob Mediation](//support.google.com/admob/answer/3063564).\n\nFor bidding:\n\nGoogle Mobile Ads Unity plugin 4.2.0\nor higher.\n\nInitialize Google Mobile Ads SDK\n\nThe quick start guide shows you how to [initialize the Google Mobile Ads SDK](/admob/unity/quick-start#initialize_the_mobile_ads_sdk).\nDuring that initialization call, mediation adapters also\nget initialized. It is important to wait for initialization to complete before\nyou load ads in order to verify full participation from every ad network on the\nfirst ad request.\n| **Important:** Bidding adapters require you to explicitly initialize Google Mobile Ads SDK.\n\nThe following sample code shows how you can check each adapter's initialization\nstatus prior to making an ad request. \n\n MobileAds.Initialize((InitializationStatus initializationStatus) =\u003e\n {\n Dictionary\u003cstring, AdapterStatus\u003e map = initializationStatus.getAdapterStatusMap();\n foreach (KeyValuePair\u003cstring, AdapterStatus\u003e keyValuePair in map)\n {\n string className = keyValuePair.Key;\n AdapterStatus status = keyValuePair.Value;\n switch (status.InitializationState)\n {\n case AdapterState.NotReady:\n // The adapter initialization did not complete.\n Debug.Log($\"Adapter: {className} is not ready.\");\n break;\n case AdapterState.Ready:\n // The adapter was successfully initialized.\n Debug.Log($\"Adapter: {className} is initialized.\");\n break;\n }\n }\n }); \n https://github.com/googleads/googleads-mobile-unity/blob/9544f919c5c8067939fa38d7fb45d698a7408dc1/samples/HelloWorld/Assets/Snippets/MediationSnippets.cs#L13-L32\n\n\u003cbr /\u003e\n\nUse banner ads with AdMob Mediation\n\nMake sure to disable refresh in all third-party ad source UIs for banner ad\nunits used in AdMob Mediation. This prevents a double refresh since\nAdMob also triggers a refresh based on your banner ad unit's\nrefresh rate.\n\nUse native ads with AdMob Mediation\n\nThe following are some best practices to consider when implementing native ads\nin AdMob Mediation.\n\nNative ad presentation policy\n: Each ad network has its own policies. When using mediation, it's important to\n remember that your app still needs to abide by the policies of the mediated\n network that provided the ad.\n\nUS states privacy laws and GDPR\n\nIf you need to comply with the [U.S. states privacy\nlaws](//support.google.com/admob/answer/9561022) or [General Data Protection\nRegulation (GDPR)](//support.google.com/admob/answer/7666366), follow the\nsteps in [US state regulations\nsettings](//support.google.com/admob/answer/10860309) or [GDPR\nsettings](//support.google.com/admob/answer/10113004#adding_ad_partners_to_published_gdpr_messages) to add your\nmediation partners in AdMob Privacy \\& messaging's\nUS states or GDPR ad partners list. Failure to do so can lead to partners\nfailing to serve ads on your app.\n\nLearn more about enabling [restricted data processing\n(RDP)](/admob/unity/privacy/us-states) and obtaining GDPR consent with the\n[Google User Messaging Platform (UMP) SDK](/admob/unity/privacy)."]]