Integrate InMobi with mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from InMobi using AdMob Mediation, covering both waterfall and bidding integrations. It covers how to add InMobi to an ad unit's mediation configuration, and how to integrate the InMobi SDK and adapter into an Android app.

Supported integrations and ad formats

The mediation adapter for InMobi has the following capabilities:

¹ Bidding integration is in open beta.

² Supported only for waterfall mediation.

Requirements

• Android API level 21 or higher

• Latest Google Mobile Ads SDK

• Complete the mediation Get started guide

Step 1: Set up configurations in InMobi UI

Sign up for an InMobi account. When creating an account, leave the Use InMobi SSP with Google Open Bidding option unchecked.

Once your account is verified, log in.

Add an app

To add your app to the InMobi dashboard, click Inventory > Inventory Settings.

Click Add Inventory and select the Mobile App channel from the drop-down menu.

Start typing your published app store URL in the search bar and select the app from the auto-populated results. Click Continue.

If your app in not published, click Link manually and enter the required details. Click Continue.

Review the App & Website Compliance settings and then click Save and Create Placements.

Placements

After you set up your inventory, the system redirects you to the placement creation workflow.

Once the placement is created, its details are shown. Take note of the Placement ID, which will be used for setting up your AdMob ad unit.

Account ID

Your InMobi account ID is available under Finance > Payment Settings > Payment Information.

Locate InMobi Reporting API Key

Turn on test mode

Enable Test Mode for your placement on all live impressions or certain test devices only.

Step 2: Set up InMobi demand in AdMob UI

Configure mediation settings for your ad unit

You need to add InMobi to the mediation configuration for your ad unit.

First, sign in to your AdMob account. Next, navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add InMobi as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled, and then click Add Ad Units.

Associate this mediation group with one or more of your existing AdMob ad units. Then click Done.

You should now see the ad units card populated with the ad units you selected:

Add InMobi as an ad source

Bidding

Under the Bidding card in the Ad Sources section, select Add Ad Source. Then select InMobi (SDK).
Click How to sign a partnership agreement and set up a bidding partnership with InMobi.
Click Acknowledge & agree, then click Continue.
If you already have a mapping for InMobi, you can select it. Otherwise, click Add mapping.
Next, enter the Account ID and Placement ID obtained in the previous section. Then click Done.

Waterfall

Under the Waterfall card in the Ad Sources section, select Add Ad Source. Then select InMobi.

Select InMobi and enable the Optimize switch. Enter the Username and API Key obtained in the previous section to set up ad source optimization for InMobi. Then enter an eCPM value for InMobi and click Continue.



If you already have a mapping for InMobi, you can select it. Otherwise, click Add mapping.

Next, enter the Account ID and Placement ID obtained in the previous section. Then click Done.

Add InMobi to GDPR and US state regulations ad partners list

Follow the steps in GDPR settings and US state regulations settings to add InMobi to the GDPR and US state regulations ad partners list in the AdMob UI.

Step 3: Import the InMobi SDK and adapter

Android Studio integration (recommended)

In your app-level build.gradle.kts file, add the following implementation dependencies and configurations. Use the latest versions of the InMobi SDK and adapter:

dependencies {
    implementation("com.google.android.gms:play-services-ads:23.5.0")
    implementation("com.google.ads.mediation:inmobi:10.8.0.0")
}

Manual integration

1. Download the InMobi Android SDK and extract the InMobiSDK.aar file under the libs folder and add it to your project.

2. Navigate to the InMobi adapter artifacts on Google's Maven Repository. Select the latest version, download the InMobi adapter's .aar file, and add it to your project.

3. InMobi also requires other dependencies to be included. Please refer to InMobi's documentation for additional details.

Step 4: Implement privacy settings on InMobi SDK

EU Consent and GDPR

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

In version 7.1.0.0, the InMobi adapter added the InMobiConsentclass that lets you pass consent information to InMobi. The following sample code callsupdateGDPRConsent()`` on the InMobiConsent class. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

import com.inmobi.sdk.InMobiSdk;
import com.google.ads.mediation.inmobi.InMobiConsent;
// ...

JSONObject consentObject = new JSONObject();
try {
  consentObject.put(InMobiSdk.IM_GDPR_CONSENT_AVAILABLE, true);
  consentObject.put("gdpr", "1");
} catch (JSONException exception) {
  exception.printStackTrace();
}

InMobiConsent.updateGDPRConsent(consentObject);

import com.inmobi.sdk.InMobiSdk
import com.google.ads.mediation.inmobi.InMobiConsent
// ...

val consentObject = JSONObject()
try {
  consentObject.put(InMobiSdk.IM_GDPR_CONSENT_AVAILABLE, true)
  consentObject.put("gdpr", "1")
} catch (exception: JSONException) {
  exception.printStackTrace()
}

InMobiConsent.updateGDPRConsent(consentObject)

See InMobi's GDPR implementation details for more information about the possible keys and values that InMobi accepts in this consent object.

US states privacy laws

U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

In version 10.5.7.1, the InMobi adapter added support to read IAB U.S. Privacy string from shared preferences. Follow the instructions in U.S. states privacy laws documentation to set the U.S. Privacy string in shared preferences.

Additionally, see InMobi's CCPA documentation for guidelines on how to enable CCPA settings in InMobi dashboard.

Step 5: Additional code required

No additional code is required for InMobi integration.

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for AdMob and enable test mode in InMobi UI.

Verify test ads

To verify that you are receiving test ads from InMobi, enable single ad source testing in ad inspector using the InMobi (Bidding) and InMobi (Waterfall) ad source(s).

Optional steps

Permissions

For optimal performance, InMobi recommends adding the following optional permissions to your app's AndroidManifest.xml file.

<uses-permission android:name="android.permission.ACCESS_FINE_LOCATION" />
<uses-permission android:name="android.permission.ACCESS_WIFI_STATE" />
<uses-permission android:name="android.permission.CHANGE_WIFI_STATE" />

Network-specific parameters

The InMobi adapter supports additional request parameters that can be passed to the adapter as an Android Bundle. The adapter looks for the following keys in the bundle:

Here's a code example of how to set these ad request parameters:

Bundle extras = new Bundle();
extras.putString(InMobiNetworkKeys.AGE_GROUP, InMobiNetworkValues.BETWEEN_35_AND_54);
extras.putString(InMobiNetworkKeys.AREA_CODE, "12345");

AdRequest request = new AdRequest.Builder()
   .addNetworkExtrasBundle(InMobiAdapter.class, extras)
   .build();

val extras = Bundle()
extras.putString(InMobiNetworkKeys.AGE_GROUP, InMobiNetworkValues.BETWEEN_35_AND_54)
extras.putString(InMobiNetworkKeys.AREA_CODE, "12345")

val request = AdRequest.Builder()
   .addNetworkExtrasBundle(InMobiAdapter::class.java, extras)
   .build()

Using native ads

Ad rendering

The InMobi adapter returns its native ads as NativeAd objects. It populates the following Native ads field descriptions for a NativeAd.

¹ The InMobi adapter does not provide direct access to the main image asset for its native ads. Instead, the adapter populates the MediaView with a video or an image.

Impression and click tracking

The Google Mobile Ads SDK uses the InMobi SDK's callbacks for impression and click tracking, so the reports on both dashboards should match up with few to no discrepancies.

Error codes

If the adapter fails to receive an ad from InMobi, publishers can check the underlying error from the ad response using ResponseInfo.getAdapterResponses() under the following classes:

com.google.ads.mediation.inmobi.InMobiAdapter
com.google.ads.mediation.inmobi.InMobiMediationAdapter

Here are the codes and accompanying messages thrown by the InMobi adapter when an ad fails to load:

InMobi Android Mediation Adapter Changelog

Version 10.8.0.0

• Compile with Java 11 instead of Java 17.
• Verified compatibility with InMobi Kotlin SDK version 10.8.0.

Built and tested with:

• Google Mobile Ads SDK version 23.5.0.
• InMobi Kotlin SDK version 10.8.0.

Version 10.7.8.1

• Reverted the minimum required Android API level to 21.

Built and tested with:

• Google Mobile Ads SDK version 23.3.0.
• InMobi Kotlin SDK version 10.7.8.

Version 10.7.8.0

• Verified compatibility with InMobi Kotlin SDK version 10.7.8.

Built and tested with:

• Google Mobile Ads SDK version 23.3.0.
• InMobi Kotlin SDK version 10.7.8.

Version 10.7.7.0

• Verified compatibility with InMobi Kotlin SDK version 10.7.7.
• Updated the minimum required Android API level to 24.

Built and tested with:

• Google Mobile Ads SDK version 23.3.0.
• InMobi Kotlin SDK version 10.7.7.

Version 10.7.5.0

• Verified compatibility with InMobi Kotlin SDK version 10.7.5.

Built and tested with:

• Google Mobile Ads SDK version 23.2.0.
• InMobi Kotlin SDK version 10.7.5.

Version 10.7.4.0

• Verified compatibility with InMobi Kotlin SDK version 10.7.4.

Built and tested with:

• Google Mobile Ads SDK version 23.1.0.
• InMobi Kotlin SDK version 10.7.4.

Version 10.7.3.0

• Verified compatibility with InMobi Kotlin SDK version 10.7.3.

Built and tested with:

• Google Mobile Ads SDK version 23.1.0.
• InMobi Kotlin SDK version 10.7.3.

Version 10.6.7.1

• Updated the minimum required Google Mobile Ads SDK version to 23.0.0.
• Verified compatibility with InMobi Kotlin SDK version 10.6.7.

Built and tested with:

• Google Mobile Ads SDK version 23.0.0.
• InMobi Kotlin SDK version 10.6.7.

Version 10.6.7.0

• Verified compatibility with InMobi Kotlin SDK version 10.6.7.

Built and tested with:

• Google Mobile Ads SDK version 22.6.0.
• InMobi Kotlin SDK version 10.6.7.

Version 10.6.6.0

• Verified compatibility with InMobi Kotlin SDK version 10.6.6.

Built and tested with:

• Google Mobile Ads SDK version 22.6.0.
• InMobi Kotlin SDK version 10.6.6.

Version 10.6.3.0

• Added watermark support for bidding banner, interstitial and rewarded ads.
• Verified compatibility with InMobi Kotlin SDK version 10.6.3.

Built and tested with:

• Google Mobile Ads SDK version 22.6.0.
• InMobi Kotlin SDK version 10.6.3.

Version 10.6.2.0

• Updated the adapter to invoke Google Mobile Ads SDK's mediation callback onAdFailedToShow when InMobi interstitial ads fail to display.
• Verified compatibility with InMobi Kotlin SDK version 10.6.2.

Built and tested with:

• Google Mobile Ads SDK version 22.5.0.
• InMobi Kotlin SDK version 10.6.2.

Version 10.6.0.0

• Verified compatibility with InMobi Kotlin SDK version 10.6.0.

Built and tested with:

• Google Mobile Ads SDK version 22.3.0.
• InMobi Kotlin SDK version 10.6.0.

Version 10.5.9.0

• Verified compatibility with InMobi Kotlin SDK version 10.5.9.
• Updated the adapter to load InMobi banner ads with the closest supported banner ad sizes instead of the requested ad sizes. This will help reduce InMobi no-fills.

Built and tested with:

• Google Mobile Ads SDK version 22.3.0.
• InMobi Kotlin SDK version 10.5.9.

Version 10.5.8.0

• Fixed an issue where the adapter fails to initialize.
• Updated dependencies to resolve class path conflicts.
• Updated the minimum required Google Mobile Ads SDK version to 22.3.0.
• Verified compatibility with InMobi Kotlin SDK version 10.5.8.

Built and tested with:

• Google Mobile Ads SDK version 22.3.0.
• InMobi Kotlin SDK version 10.5.8.

Version 10.5.7.1

• Added support to read IAB U.S. Privacy string from shared preferences.
• Added bidding support for banner (includes MREC), interstitial and rewarded ad formats.
• Updated the minimum required Google Mobile Ads SDK version to 22.2.0.

Built and tested with:

• Google Mobile Ads SDK version 22.2.0.
• InMobi Kotlin SDK version 10.5.7.

Version 10.5.7.0

• Verified compatibility with InMobi Kotlin SDK version 10.5.7.

Built and tested with:

• Google Mobile Ads SDK version 22.1.0.
• InMobi Kotlin SDK version 10.5.7.

Version 10.5.5.0

• Verified compatibility with InMobi Kotlin SDK version 10.5.5.

Built and tested with:

• Google Mobile Ads SDK version 22.1.0.
• InMobi Kotlin SDK version 10.5.5.

Version 10.5.4.1

• Updated adapter to use new VersionInfo class.
• Updated the minimum required Google Mobile Ads SDK version to 22.0.0.

Built and tested with:

• Google Mobile Ads SDK version 22.0.0.
• InMobi Kotlin SDK version 10.5.4.

Version 10.5.4.0

• Verified compatibility with InMobi Kotlin SDK version 10.5.4.

Built and tested with:

• Google Mobile Ads SDK version 21.4.0.
• InMobi Kotlin SDK version 10.5.4.

Version 10.1.2.1

• Added support for forwarding the COPPA value to InMobi SDK.
• Updated the adapter to use the new mediation APIs.
• Updated the minimum required Google Mobile Ads SDK version to 21.4.0.

Built and tested with:

• Google Mobile Ads SDK version 21.4.0.
• InMobi SDK version 10.1.2.

Version 10.1.2.0

• Verified compatibility with InMobi SDK version 10.1.2.

Built and tested with:

• Google Mobile Ads SDK version 21.3.0.
• InMobi SDK version 10.1.2.

Version 10.1.1.0

• Verified compatibility with InMobi SDK version 10.1.1.

Built and tested with:

• Google Mobile Ads SDK version 21.3.0.
• InMobi SDK version 10.1.1.

Version 10.0.9.0

• Verified compatibility with InMobi SDK version 10.0.9.
• Updated the minimum required Google Mobile Ads SDK version to 21.3.0.

Built and tested with:

• Google Mobile Ads SDK version 21.3.0.
• InMobi SDK version 10.0.9.

Version 10.0.8.0

• Verified compatibility with InMobi SDK version 10.0.8.
• Updated the minimum required Google Mobile Ads SDK version to 21.2.0.

Built and tested with:

• Google Mobile Ads SDK version 21.2.0.
• InMobi SDK version 10.0.8.

Version 10.0.7.0

• Verified compatibility with InMobi SDK version 10.0.7.
• Updated compileSdkVersion and targetSdkVersion to API 31.
• Updated the minimum required Google Mobile Ads SDK version to 21.0.0.
• Updated the minimum required Android API level to 19.

Built and tested with:

• Google Mobile Ads SDK version 21.0.0.
• InMobi SDK version 10.0.7.

Version 10.0.6.0

• Verified compatibility with InMobi SDK version 10.0.6.

Built and tested with:

• Google Mobile Ads SDK version 20.6.0.
• InMobi SDK version 10.0.6.

Version 10.0.5.0

• Verified compatibility with InMobi SDK version 10.0.5.
• Updated the minimum required Google Mobile Ads SDK version to 20.6.0.

Built and tested with:

• Google Mobile Ads SDK version 20.6.0.
• InMobi SDK version 10.0.5.

Version 10.0.3.0

• Verified compatibility with InMobi SDK version 10.0.3.

Built and tested with:

• Google Mobile Ads SDK version 20.5.0.
• InMobi SDK version 10.0.3.

Version 10.0.2.0

• Verified compatibility with InMobi SDK version 10.0.2.
• Updated the minimum required Google Mobile Ads SDK version to 20.5.0.

Built and tested with:

• Google Mobile Ads SDK version 20.5.0.
• InMobi SDK version 10.0.2.

Version 10.0.1.0

• Verified compatibility with InMobi SDK version 10.0.1.
• Updated the minimum required Google Mobile Ads SDK version to 20.4.0.

Built and tested with:

• Google Mobile Ads SDK version 20.4.0.
• InMobi SDK version 10.0.1.

Version 9.2.1.0

• Verified compatibility with InMobi SDK version 9.2.1.
• Updated the minimum required Google Mobile Ads SDK version to 20.3.0.

Built and tested with:

• Google Mobile Ads SDK version 20.3.0.
• InMobi SDK version 9.2.1.

Version 9.2.0.0

• Verified compatibility with InMobi SDK version 9.2.0.
• Updated the minimum required Google Mobile Ads SDK version to 20.2.0.
• Fixed incorrect error messages.

Built and tested with:

• Google Mobile Ads SDK version 20.2.0.
• InMobi SDK version 9.2.0.

Version 9.1.9.0

• Verified compatibility with InMobi SDK version 9.1.9.
• Updated the minimum required Google Mobile Ads SDK version to 20.1.0.

Built and tested with:

• Google Mobile Ads SDK version 20.1.0.
• InMobi SDK version 9.1.9.

Version 9.1.7.0

• Verified compatibility with InMobi SDK version 9.1.7.
• Updated the minimum required Google Mobile Ads SDK version to 19.8.0.

Built and tested with:

• Google Mobile Ads SDK version 19.8.0.
• InMobi SDK version 9.1.7.

Version 9.1.6.0

• Verified compatibility with InMobi SDK version 9.1.6.
• Updated the minimum required Google Mobile Ads SDK version to 19.7.0.
• Adapter now overrides impression tracking and uses InMobi's impression definition.
• Adapter no longer reads gender and birthday targeting parameters, which are deprecated in the Google Mobile Ads SDK version 19.7.0.
• Migrated to AndroidX

Built and tested with:

• Google Mobile Ads SDK version 19.7.0.
• InMobi SDK version 9.1.6.

Version 9.1.1.0

• Verified compatibility with InMobi SDK version 9.1.1.
• Updated the minimum required Google Mobile Ads SDK version to 19.5.0.
• Added descriptive error codes and reasons for adapter load/show failures.

Built and tested with:

• Google Mobile Ads SDK version 19.5.0.
• InMobi SDK version 9.1.1.

Version 9.1.0.0

• Verified compatibility with InMobi SDK version 9.1.0.
• Updated the minimum required Google Mobile Ads SDK version to 19.4.0.

Built and tested with:

• Google Mobile Ads SDK version 19.4.0.
• InMobi SDK version 9.1.0.

Version 9.0.9.0

• Verified compatibility with InMobi SDK version 9.0.9.

Built and tested with:

• Google Mobile Ads SDK version 19.3.0.
• InMobi SDK version 9.0.9.

Version 9.0.8.0

• Removed support for the deprecated NativeAppInstallAd format. Apps should request unified native ads.
• Updated the minimum required Google Mobile Ads SDK version to 19.3.0.
• Verified compatibility with InMobi SDK version 9.0.8.

Built and tested with:

• Google Mobile Ads SDK version 19.3.0.
• InMobi SDK version 9.0.8.

Version 9.0.7.1

• Fixed an issue where the adapter did not keep InMobi SDK's initialization state properly.
• Updated the minimum required Google Mobile Ads SDK version to 19.2.0.

Built and tested with:

• Google Mobile Ads SDK version 19.2.0.
• InMobi SDK version 9.0.7.

Version 9.0.7.0

• Verified compatibility with InMobi SDK version 9.0.7.
• Updated the adapter to support inline adaptive banner requests.
• Adapter now includes proguard configuration as suggested by InMobi's guidelines.

Built and tested with:

• Google Mobile Ads SDK version 19.1.0.
• InMobi SDK version 9.0.7.

Version 9.0.6.0

• Verified compatibility with InMobi SDK version 9.0.6.
• Native ads: Fixed a bug that causes the primaryView of InMobi to disappear while scrolling in native feed integration.
• Native ads: Fixed a bug that causes the primaryView of InMobi not being positioned center inside the mediaView.

Built and tested with:

• Google Mobile Ads SDK version 19.1.0.
• InMobi SDK version 9.0.6.

Version 9.0.5.0

• Verified compatibility with InMobi SDK version 9.0.5.

Built and tested with:

• Google Mobile Ads SDK version 19.1.0.
• InMobi SDK version 9.0.5.

Version 9.0.4.0

• Updated the minimum required Google Mobile Ads SDK version to 19.1.0.

Built and tested with:

• Google Mobile Ads SDK version 19.1.0.
• InMobi SDK version 9.0.4.

Version 9.0.2.0

• Verified compatibility with InMobi SDK version 9.0.2.
• Updated the minimum required Google Mobile Ads SDK version to 18.3.0.
• Removed bidding capability for banner, interstitial, and rewarded formats.
• Fixed a bug that causes a crash when trying to render a native ad.

Built and tested with

• Google Mobile Ads SDK version 18.3.0.
• InMobi SDK version 9.0.2.

Version 7.3.0.1

• Native ads now leverage the unified native ads mediation API.

Built and tested with

• Google Mobile Ads SDK version 18.2.0.
• InMobi SDK version 7.3.0.

Version 7.3.0.0

• Verified compatibility with InMobi SDK version 7.3.0.
• Updated the minimum required Google Mobile Ads SDK version to 18.2.0.

Version 7.2.9.0

• Added bidding capability to the adapter for banner, interstitial and rewarded ads.
• Verified compatibility with InMobi SDK version 7.2.9.
• Updated the minimum required Google Mobile Ads SDK version to 18.1.1.

Version 7.2.7.0

• Verified compatibility with InMobi SDK version 7.2.7.

Version 7.2.2.2

• Added support for flexible banner ad sizes.

Version 7.2.2.1

• Updated adapter to support new open-beta Rewarded API.
• Updated the minimum required Google Mobile Ads SDK version to 17.2.0.

Version 7.2.2.0

• Verified compatibility with InMobi SDK version 7.2.2.

Version 7.2.1.0

• Verified compatibility with InMobi SDK version 7.2.1.

Version 7.2.0.0

• Verified compatibility with InMobi SDK version 7.2.0.

Version 7.1.1.1

• Updated the adapter to invoke the onRewardedVideoComplete ad event.

Version 7.1.1.0

• Verified compatibility with InMobi SDK version 7.1.1.

Version 7.1.0.0

• Added InMobiConsent class which provides updateGDPRConsent() and getConsentObj() methods.
• Verified compatibility with InMobi SDK version 7.1.0.

Version 7.0.4.0

• Verified compatibility with InMobi SDK version 7.0.4.

Version 7.0.2.0

• Verified compatibility with InMobi SDK version 7.0.2.

Version 7.0.1.0

• Updated the adapter to make it compatible with InMobi SDK version 7.0.1.
• Added support for native video ads.
• For native ads, a media view is always returned by the adapter. The adapter no longer returns an image asset, instead the media view will display an image for static native ads.
• Updated the adapter project for Android Studio 3.0.

Version 6.2.4.0

• Verified compatibility with InMobi SDK version 6.2.4.

Version 6.2.3.0

• Changed the version naming system to [InMobi SDK version].[adapter patch version].

Earlier versions

• Adds support for banners, interstitials, rewarded video and native ad formats.