Web view APIs for ads

  • In-app browsers allow users to view web content within an app, commonly found in social, news, search, and game apps.

  • These browsers are powered by OS components like Custom Tabs and WebView, whose default settings may not be optimized for ad monetization.

  • To improve ad revenue performance in in-app browsers, consider optimizing Custom Tabs or WebView.
Select platform: Android (beta) New Android

In-app browsers let you display web content without users having to leave the app. They are commonly found in popular social, news, search, and HTML5 game apps. This web content may include ads as a source of monetization.

In-app browsers are often powered by mobile app OS components, such as Custom Tabs and WebView, whose default settings are not geared towards ads monetization.

To maximize ad revenue performance of web content in these in-app browser environments, check out one of these solutions: