Para analizar nuestros productos y proporcionar comentarios sobre ellos, únete al canal oficial de Ad Manager en Discord, en el servidor Google Advertising and Measurement Community.
Los banners inteligentes son unidades de anuncios que renderizan anuncios de banner del ancho de la pantalla en cualquier tamaño, en distintos dispositivos y con cualquier orientación. Los banners inteligentes detectan el ancho del dispositivo en su orientación actual y crean la vista del anuncio con ese tamaño.
En los banners inteligentes, se implementan tres alturas de anuncios:
Altura del anuncio
Altura de la pantalla
32 dp
≤ 400 dp
50 dp
> 400 dp y ≤ 720 dp
90 dp
> 720 dp
Por lo general, los banners inteligentes en teléfonos tienen una altura de 50 dp en la orientación vertical y de 32 dp en la horizontal. En las tablets, la altura suele ser de 90 dp en ambas orientaciones.
Cuando un anuncio con imágenes no es lo suficientemente grande como para ocupar todo el espacio asignado, la imagen aparece centrada y se rellenan los espacios de los dos lados.
Para usar banners inteligentes en XML, especifica la constante SMART_BANNER para el tamaño del anuncio y establece el ancho de AdView en match_parent. Por ejemplo:
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-09-05 (UTC)"],[[["\u003cp\u003eSmart Banners are responsive ad units that automatically adjust their size to fit the width of the device screen.\u003c/p\u003e\n"],["\u003cp\u003eSmart Banners have three possible ad heights (32dp, 50dp, 90dp) depending on the screen height of the device.\u003c/p\u003e\n"],["\u003cp\u003eWhen using Smart Banners, specify \u003ccode\u003eSMART_BANNER\u003c/code\u003e as the \u003ccode\u003eadSize\u003c/code\u003e and set the \u003ccode\u003eAdView\u003c/code\u003e width to \u003ccode\u003ematch_parent\u003c/code\u003e.\u003c/p\u003e\n"],["\u003cp\u003eConsider using newer adaptive banners instead of Smart Banners for enhanced functionality.\u003c/p\u003e\n"]]],["Smart Banners display screen-width ads, adapting to device size and orientation. They use three ad heights: 32 dp (≤ 400 dp screen height), 50 dp (\u003e 400 dp and ≤ 720 dp), and 90 dp (\u003e 720 dp). To implement in XML, set `adSize` to `SMART_BANNER` and `AdView` width to `match_parent`. Programmatically, utilize `AdSize.SMART_BANNER`. Image ads are centered when smaller than the space. The content suggests using adaptive banners instead.\n"],null,["Select platform: [Android](/ad-manager/mobile-ads-sdk/android/banner/smart \"View this page for the Android platform docs.\") [iOS](/ad-manager/mobile-ads-sdk/ios/banner/smart \"View this page for the iOS platform docs.\") [Unity](/ad-manager/mobile-ads-sdk/unity/banner/smart \"View this page for the Unity platform docs.\")\n\n\u003cbr /\u003e\n\n| Try the newer [adaptive banners](/ad-manager/mobile-ads-sdk/android/banner/anchored-adaptive) instead.\n\nSmart Banners are ad units that render screen-width banner ads on any screen\nsize across different devices in either orientation. Smart Banners detect the\nwidth of the device in its current orientation and create the ad view that size.\n\nThree ad heights are implemented in smart banners:\n\n| Ad height | Screen height |\n|-----------|------------------------|\n| 32 dp | ≤ 400 dp |\n| 50 dp | \\\u003e 400 dp and ≤ 720 dp |\n| 90 dp | \\\u003e 720 dp |\n\nTypically, Smart Banners on phones have a height of 50 dp in portrait and 32 dp\nin landscape. On tablets, height is normally 90 dp in both orientations.\n\nWhen an image ad isn't large enough to take up the entire allotted space, the\nimage will be centered, and the space on either side will be filled in.\n\nTo use Smart Banners in XML, specify the constant `SMART_BANNER` for the ad\nsize and set the width of the `AdView` to `match_parent`. For example: \n\n```scdoc\n\u003ccom.google.android.gms.ads.admanager.AdManagerAdView\n xmlns:ads=\"http://schemas.android.com/apk/res-auto\"\n android:layout_width=\"match_parent\"\n android:layout_height=\"wrap_content\"\n ads:adSize=\"SMART_BANNER\"\n ads:adUnitId=\"ca-app-pub-3940256099942544/6300978111\"\u003e\n\u003c/com.google.android.gms.ads.admanager.AdManagerAdView\u003e\n```\n\nTo create a Smart Banner programmatically, use `AdSize.SMART_BANNER` as the ad\nsize: \n\nJava \n\n```java\nAdManagerAdView adView = new AdManagerAdView(this);\nadView.setAdSizes(AdSize.SMART_BANNER);\n```\n\nKotlin \n\n```kotlin\nval adView = AdManagerAdView(this)\nadView.adSizes = AdSize.SMART_BANNER\n```"]]