Dostępny jest już nowy interfejs Search Ads 360 Reporting API. Dołącz do grupy dyskusyjnej Google searchads-api-announcements, aby na bieżąco otrzymywać informacje o nadchodzących ulepszeniach i wersjach.
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Odbiorcy to skuteczna opcja kierowania, która umożliwia stosowanie różnych atrybutów segmentu, np. szczegółowych danych demograficznych i podobnych zainteresowań, aby tworzyć listy odbiorców, które będą reprezentowały sekcje segmentów docelowych.
Pola z powyższych zasobów można wybrać razem z tym zasobem w klauzulach SELECT i WHERE. Te pola nie posegmentują danych w klauzuli SELECT.
audience.description
Opis pola
Opis tej listy odbiorców.
Kategoria
ATTRIBUTE
Typ danych
STRING
Wpisz URL
N/A
Można filtrować
Prawda
Do wyboru
Prawda
Sortowanie
Prawda
Powtórzenie
Fałsz
audience.id
Opis pola
Identyfikator listy odbiorców.
Kategoria
ATTRIBUTE
Typ danych
INT64
Wpisz URL
N/A
Można filtrować
Prawda
Do wyboru
Prawda
Sortowanie
Prawda
Powtórzenie
Fałsz
audience.name
Opis pola
To pole jest wymagane. Nazwa listy odbiorców. Powinien on być niepowtarzalny wśród wszystkich odbiorców. Jego minimalna długość to 1, a maksymalna – 255 znaków.
Kategoria
ATTRIBUTE
Typ danych
STRING
Wpisz URL
N/A
Można filtrować
Prawda
Do wyboru
Prawda
Sortowanie
Prawda
Powtórzenie
Fałsz
audience.resource_name
Opis pola
Nazwa zasobu listy odbiorców. Nazwy odbiorców mają postać: customers/{customer_id}/audiences/{audience_id}
[[["Łatwo zrozumieć","easyToUnderstand","thumb-up"],["Rozwiązało to mój problem","solvedMyProblem","thumb-up"],["Inne","otherUp","thumb-up"]],[["Brak potrzebnych mi informacji","missingTheInformationINeed","thumb-down"],["Zbyt skomplikowane / zbyt wiele czynności do wykonania","tooComplicatedTooManySteps","thumb-down"],["Nieaktualne treści","outOfDate","thumb-down"],["Problem z tłumaczeniem","translationIssue","thumb-down"],["Problem z przykładami/kodem","samplesCodeIssue","thumb-down"],["Inne","otherDown","thumb-down"]],["Ostatnia aktualizacja: 2025-08-29 UTC."],[[["\u003cp\u003eAudience targeting lets you combine different segment attributes like demographics and affinities to create precise audience segments.\u003c/p\u003e\n"],["\u003cp\u003eThis feature enables you to target specific sections within your larger target segments for more effective advertising.\u003c/p\u003e\n"],["\u003cp\u003eYou can access details about your audiences, including their ID, description, and name, through the provided resources and fields.\u003c/p\u003e\n"],["\u003cp\u003eThese audience details are available for selection and filtering in your search ad queries for analysis and reporting.\u003c/p\u003e\n"]]],["Audiences allow for the targeting of specific customer segments by combining attributes like demographics and affinities. Key audience attributes include: a unique ID (`audience.id`), a unique name (`audience.name`) limited to 255 characters, a description (`audience.description`), and a resource name (`audience.resource_name`) that follows a predefined structure. These fields, along with customer data, can be filtered, selected, and sorted, but customer fields will not segment metrics.\n"],null,["# audience\n\nAudience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.\n\n| Attributed resources |\n|--------------------------------------------------------------------|\n| [customer](/search-ads/reporting/api/reference/fields/v0/customer) |\n\nFields from the above resources may be selected along with this\nresource in your SELECT and WHERE clauses. These fields **will not segment**\nmetrics in your `SELECT` clause.\n\n|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| | audience.description -------------------- || |-------------------|-------------------------------| | Field description | Description of this audience. | | Category | `ATTRIBUTE` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | audience.id ----------- || |-------------------|---------------------| | Field description | ID of the audience. | | Category | `ATTRIBUTE` | | Data Type | `INT64` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | audience.name ------------- || |-------------------|-----------------------------------------------------------------------------------------------------------------------------------------| | Field description | Required. Name of the audience. It should be unique across all audiences. It must have a minimum length of 1 and maximum length of 255. | | Category | `ATTRIBUTE` | | Data Type | `STRING` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | True | | Repeated | False | |\n| | audience.resource_name ---------------------- || |-------------------|--------------------------------------------------------------------------------------------------------------------| | Field description | The resource name of the audience. Audience names have the form: `customers/{customer_id}/audiences/{audience_id}` | | Category | `ATTRIBUTE` | | Data Type | `RESOURCE_NAME` | | Type URL | `N/A` | | Filterable | True | | Selectable | True | | Sortable | False | | Repeated | False | |"]]
