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asset_group_asset

Page Summary

AssetGroupAsset connects an asset to an asset group, establishing a link for usage.
This link allows for the selection of fields from the asset, asset group, campaign, and customer resources in queries.
The asset_group_asset.field_type field describes the asset's placement within the asset group (e.g., HEADLINE, YOUTUBE_VIDEO).
The asset_group_asset.status field indicates the current state of the link (ENABLED, PAUSED, REMOVED).
You can use the asset_group_asset.resource_name for filtering and selection, formatted as customers/{customer_id}/assetGroupAssets/{asset_group_id}~{asset_id}~{field_type}.

AssetGroupAsset is the link between an asset and an asset group. Adding an AssetGroupAsset links an asset with an asset group.

Attributed resources
asset
asset_group
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset_group_asset. However, when you specify asset_group_asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset_group_asset is specified in the FROM clause.

Is asset_group_asset specified in the FROM clause of your query?

Resource fields
asset
asset_group
field_type
resource_name
status

Segments
ad_network_type
conversion_action
conversion_action_category
conversion_action_name
date
day_of_week
device
month
quarter
week
year

Metrics
all_conversions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_per_cost
average_cost
average_cpc
average_cpm
clicks
client_account_conversions
client_account_conversions_value
client_account_view_through_conversions
conversions_from_interactions_value_per_interaction
cost_micros
cost_per_all_conversions
cross_device_conversions
cross_device_conversions_value
ctr
impressions
interaction_event_types
interaction_rate
interactions
value_per_all_conversions

asset_group_asset.asset
Field description	The asset which this asset group asset is linking.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

asset_group_asset.asset_group
Field description	The asset group which this asset group asset is linking.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

asset_group_asset.field_type
Field description	The description of the placement of the asset within the asset group. For example: HEADLINE, YOUTUBE_VIDEO etc
Category	`ATTRIBUTE`
Data Type	`ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION CALL_TO_ACTION_SELECTION DESCRIPTION DISCOVERY_CAROUSEL_CARD HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_DESCRIPTION LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO`
Type URL	`google.ads.searchads360.v0.enums.AssetFieldTypeEnum.AssetFieldType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset_group_asset.resource_name
Field description	The resource name of the asset group asset. Asset group asset resource name have the form: `customers/{customer_id}/assetGroupAssets/{asset_group_id}~{asset_id}~{field_type}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

asset_group_asset.status
Field description	The status of the link between an asset and asset group.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.AssetLinkStatusEnum.AssetLinkStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.ad_network_type
Field description	Ad network type.
Category	`SEGMENT`
Data Type	`ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH`
Type URL	`google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action
Field description	Resource name of the conversion action.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_category
Field description	Conversion action category.
Category	`SEGMENT`
Data Type	`ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_name
Field description	Conversion action name.
Category	`SEGMENT`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.day_of_week
Field description	Day of the week, for example, MONDAY.
Category	`SEGMENT`
Data Type	`ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY`
Type URL	`google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.device
Field description	Device to which metrics apply.
Category	`SEGMENT`
Data Type	`ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.DeviceEnum.Device`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.year
Field description	Year, formatted as yyyy.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_rate
Field description	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_value_per_interaction
Field description	The value of all conversions from interactions divided by the total number of interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value
Field description	The value of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value_per_cost
Field description	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cost
Field description	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpc
Field description	The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpm
Field description	Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.clicks
Field description	The number of clicks.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_conversions
Field description	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_conversions_value
Field description	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_view_through_conversions
Field description	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_from_interactions_value_per_interaction
Field description	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_micros
Field description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_all_conversions
Field description	The cost of ad interactions divided by all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions
Field description	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_value
Field description	The sum of the value of cross-device conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.ctr
Field description	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.impressions
Field description	Count of how often your ad has appeared on a search results page or website on the Google Network.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.interaction_event_types
Field description	The types of payable and free interactions.
Category	`METRIC`
Data Type	`ENUM`
Type URL	`google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

metrics.interaction_rate
Field description	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.interactions
Field description	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions
Field description	The value of all conversions divided by the number of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset_group_asset Stay organized with collections Save and categorize content based on your preferences.

Page Summary

Fields/Segments/Metrics

asset_group_asset.asset

asset_group_asset.asset_group

asset_group_asset.field_type

asset_group_asset.resource_name

asset_group_asset.status

segments.ad_network_type

segments.conversion_action

segments.conversion_action_category

segments.conversion_action_name

segments.date

segments.day_of_week

segments.device

segments.month

segments.quarter

segments.week

segments.year

metrics.all_conversions

metrics.all_conversions_from_interactions_rate

metrics.all_conversions_from_interactions_value_per_interaction

metrics.all_conversions_value

metrics.all_conversions_value_per_cost

metrics.average_cost

metrics.average_cpc

metrics.average_cpm

metrics.clicks

metrics.client_account_conversions

metrics.client_account_conversions_value

metrics.client_account_view_through_conversions

metrics.conversions_from_interactions_value_per_interaction

metrics.cost_micros

metrics.cost_per_all_conversions

metrics.cross_device_conversions

metrics.cross_device_conversions_value

metrics.ctr

metrics.impressions

metrics.interaction_event_types

metrics.interaction_rate

metrics.interactions

metrics.value_per_all_conversions

asset_group_asset