Google utiliza tecnología de IA para traducir contenido a tu idioma preferido. Las traducciones realizadas con IA pueden contener errores.

Cómo configurar las estadísticas de lugares

Places Insights te permite mejorar tus propios datos con estadísticas sobre los datos de los lugares de interés para tomar decisiones comerciales más fundamentadas.

Antes de consultar los datos de Places Insights, primero debes registrarte para obtener acceso al producto Places Insights. Una vez que se haya incorporado tu cuenta, podrás suscribirte al conjunto de datos de Places Insights para tu país objetivo.

Requisitos previos

Para acceder a los datos de Places Insights, debes hacer lo siguiente:

Regístrate para solicitar acceso a Places Insights.
Tener una cuenta de Google Cloud

Si no tienes una cuenta, haz clic en el botón Comenzar que incluye el vínculo a una experiencia de configuración interactiva en la consola de Cloud para usuarios nuevos:

Comenzar
Habilita la API de BigQuery. Para obtener instrucciones sobre cómo habilitar BigQuery y un instructivo sobre cómo usar BigQuery, consulta Consulta un conjunto de datos públicos con la consola de Google Cloud.
Habilita la API de Analytics Hub.
Asegúrate de que tu cuenta tenga el rol de propietario de la suscripción a Analytics Hub (roles/analyticshub.subscriptionOwner) para realizar tareas de suscriptor.
Asegúrate de que tu cuenta tenga el rol de usuario de BigQuery (roles/bigquery.user) para crear conjuntos de datos.
Asegúrate de que tu cuenta tenga el rol de visualizador de datos de BigQuery (roles/bigquery.dataViewer) para ver y consultar conjuntos de datos vinculados.

Para obtener más información, consulta Visualiza y suscríbete a fichas.

Los datos de Places Insights están disponibles para las ciudades y los países que se indican en la siguiente tabla. Cada ciudad y país tiene su propia lista de datos a la que debes suscribirte de forma individual.

Para suscribirte a una ficha, sigue estos pasos:

Selecciona el vínculo de suscripción para la ciudad de interés en la tabla que aparece a continuación.
Se abrirá un diálogo para ese país en la consola de Google Cloud. Por ejemplo, para la ficha de Nueva York, Estados Unidos (US):
Selecciona el botón Suscribirse en el cuadro de diálogo.
Confirma o edita el Proyecto, el Nombre del conjunto de datos vinculado, la Región principal y las Regiones de réplica en el cuadro de diálogo. Puedes optar por usar el nombre de la ficha predeterminado o, de manera opcional, establecer el nombre para usar tu propia convención de nombres.
Selecciona Guardar.
Cuando se complete, la suscripción a la tabla aparecerá en el panel Explorador de BigQuery en la consola de Google Cloud. En tus consultas en SQL, usa el nombre de la tabla que se muestra a continuación para acceder a los datos.

Fichas disponibles

En las siguientes tablas, se enumeran las ciudades y los países admitidos, y se proporcionan vínculos para suscribirse. Puedes suscribirte a los datos de muestra y a los datos completos de cada ciudad y país.

Una vez que te hayas suscrito a una o más fichas, ejecuta el siguiente notebook para ver los datos en acción en un entorno interactivo.

Ejecutar en Google Colab

Ver el código fuente en GitHub

Datos de muestra

Ciudad, país	Vínculo de suscripción	Nombres de tablas
Buenos Aires, Argentina	AR	`places_insights___ar___sample.places_sample` `places_insights___ar___sample.places_sample_historical` `places_insights___ar___sample.types` `places_insights___ar___sample.FUNCTION_NAME`
Sídney, Australia	Australia	`places_insights___au___sample.places_sample` `places_insights___au___sample.places_sample_historical` `places_insights___au___sample.brands` `places_insights___au___sample.types` `places_insights___au___sample.FUNCTION_NAME`
Bad Gastein, Austria	AT	`places_insights___at___sample.places_sample` `places_insights___at___sample.places_sample_historical` `places_insights___at___sample.types` `places_insights___at___sample.FUNCTION_NAME`
Riffa, Baréin	BH	`places_insights___bh___sample.places_sample` `places_insights___bh___sample.places_sample_historical` `places_insights___bh___sample.types` `places_insights___bh___sample.FUNCTION_NAME`
Bruselas, Bélgica	BE	`places_insights___be___sample.places_sample` `places_insights___be___sample.places_sample_historical` `places_insights___be___sample.types` `places_insights___be___sample.FUNCTION_NAME`
São Paulo, Brasil	BR	`places_insights___br___sample.places_sample` `places_insights___br___sample.places_sample_historical` `places_insights___br___sample.types` `places_insights___br___sample.FUNCTION_NAME`
Plovdiv, Bulgaria	BG	`places_insights___bg___sample.places_sample` `places_insights___bg___sample.places_sample_historical` `places_insights___bg___sample.types` `places_insights___bg___sample.FUNCTION_NAME`
Toronto, Canadá	Canadá	`places_insights___ca___sample.places_sample` `places_insights___ca___sample.places_sample_historical` `places_insights___ca___sample.brands` `places_insights___ca___sample.types` `places_insights___ca___sample.FUNCTION_NAME`
Santiago, Chile	CL	`places_insights___cl___sample.places_sample` `places_insights___cl___sample.places_sample_historical` `places_insights___cl___sample.types` `places_insights___cl___sample.FUNCTION_NAME`
Medellín, Colombia	CO	`places_insights___co___sample.places_sample` `places_insights___co___sample.places_sample_historical` `places_insights___co___sample.types` `places_insights___co___sample.FUNCTION_NAME`
Brno, República Checa	CZ	`places_insights___cz___sample.places_sample` `places_insights___cz___sample.places_sample_historical` `places_insights___cz___sample.types` `places_insights___cz___sample.FUNCTION_NAME`
Copenhague, Dinamarca	DK	`places_insights___dk___sample.places_sample` `places_insights___dk___sample.places_sample_historical` `places_insights___dk___sample.types` `places_insights___dk___sample.FUNCTION_NAME`
El Cairo, Egipto	EG	`places_insights___eg___sample.places_sample` `places_insights___eg___sample.places_sample_historical` `places_insights___eg___sample.types` `places_insights___eg___sample.FUNCTION_NAME`
Helsinki, Finlandia	FI	`places_insights___fi___sample.places_sample` `places_insights___fi___sample.places_sample_historical` `places_insights___fi___sample.types` `places_insights___fi___sample.FUNCTION_NAME`
París, Francia	FR	`places_insights___fr___sample.places_sample` `places_insights___fr___sample.places_sample_historical` `places_insights___fr___sample.types` `places_insights___fr___sample.FUNCTION_NAME`
Berlín, Alemania	DE	`places_insights___de___sample.places_sample` `places_insights___de___sample.places_sample_historical` `places_insights___de___sample.types` `places_insights___de___sample.FUNCTION_NAME`
Atenas, Grecia	GR	`places_insights___gr___sample.places_sample` `places_insights___gr___sample.places_sample_historical` `places_insights___gr___sample.types` `places_insights___gr___sample.FUNCTION_NAME`
Hong Kong, Hong Kong	HK	`places_insights___hk___sample.places_sample` `places_insights___hk___sample.places_sample_historical` `places_insights___hk___sample.types` `places_insights___hk___sample.FUNCTION_NAME`
Debrecen, Hungría	HU	`places_insights___hu___sample.places_sample` `places_insights___hu___sample.places_sample_historical` `places_insights___hu___sample.types` `places_insights___hu___sample.FUNCTION_NAME`
Bombay, India	IN	`places_insights___in___sample.places_sample` `places_insights___in___sample.places_sample_historical` `places_insights___in___sample.types` `places_insights___in___sample.FUNCTION_NAME`
Yakarta, Indonesia	ID	`places_insights___id___sample.places_sample` `places_insights___id___sample.places_sample_historical` `places_insights___id___sample.types` `places_insights___id___sample.FUNCTION_NAME`
Cork, Irlanda	IE	`places_insights___ie___sample.places_sample` `places_insights___ie___sample.places_sample_historical` `places_insights___ie___sample.types` `places_insights___ie___sample.FUNCTION_NAME`
Tel Aviv-Yafo, Israel	IL	`places_insights___il___sample.places_sample` `places_insights___il___sample.places_sample_historical` `places_insights___il___sample.types` `places_insights___il___sample.FUNCTION_NAME`
Roma, Italia	IT	`places_insights___it___sample.places_sample` `places_insights___it___sample.places_sample_historical` `places_insights___it___sample.types` `places_insights___it___sample.FUNCTION_NAME`
Tokio, Japón	Japón	`places_insights___jp___sample.places_sample` `places_insights___jp___sample.places_sample_historical` `places_insights___jp___sample.types` `places_insights___jp___sample.FUNCTION_NAME`
Busán, Corea del Sur	KR	`places_insights___kr___sample.places_sample` `places_insights___kr___sample.places_sample_historical` `places_insights___kr___sample.types` `places_insights___kr___sample.FUNCTION_NAME`
Kuala Lumpur, Malasia	MY	`places_insights___my___sample.places_sample` `places_insights___my___sample.places_sample_historical` `places_insights___my___sample.types` `places_insights___my___sample.FUNCTION_NAME`
Ciudad de México, México	MX	`places_insights___mx___sample.places_sample` `places_insights___mx___sample.places_sample_historical` `places_insights___mx___sample.types` `places_insights___mx___sample.FUNCTION_NAME`
Ámsterdam, Países Bajos	NL	`places_insights___nl___sample.places_sample` `places_insights___nl___sample.places_sample_historical` `places_insights___nl___sample.types` `places_insights___nl___sample.FUNCTION_NAME`
Wellington, Nueva Zelanda	NZ	`places_insights___nz___sample.places_sample` `places_insights___nz___sample.places_sample_historical` `places_insights___nz___sample.types` `places_insights___nz___sample.FUNCTION_NAME`
Oslo, Noruega	NO	`places_insights___no___sample.places_sample` `places_insights___no___sample.places_sample_historical` `places_insights___no___sample.types` `places_insights___no___sample.FUNCTION_NAME`
Arequipa, Perú	PE	`places_insights___pe___sample.places_sample` `places_insights___pe___sample.places_sample_historical` `places_insights___pe___sample.types` `places_insights___pe___sample.FUNCTION_NAME`
Manila, Filipinas	PH	`places_insights___ph___sample.places_sample` `places_insights___ph___sample.places_sample_historical` `places_insights___ph___sample.types` `places_insights___ph___sample.FUNCTION_NAME`
Varsovia, Polonia	PL	`places_insights___pl___sample.places_sample` `places_insights___pl___sample.places_sample_historical` `places_insights___pl___sample.types` `places_insights___pl___sample.FUNCTION_NAME`
Lisboa, Portugal	PT	`places_insights___pt___sample.places_sample` `places_insights___pt___sample.places_sample_historical` `places_insights___pt___sample.types` `places_insights___pt___sample.FUNCTION_NAME`
Lusail, Catar	QA	`places_insights___qa___sample.places_sample` `places_insights___qa___sample.places_sample_historical` `places_insights___qa___sample.types` `places_insights___qa___sample.FUNCTION_NAME`
Bucarest, Rumania	RO	`places_insights___ro___sample.places_sample` `places_insights___ro___sample.places_sample_historical` `places_insights___ro___sample.types` `places_insights___ro___sample.FUNCTION_NAME`
Yeda, Arabia Saudita	SA	`places_insights___sa___sample.places_sample` `places_insights___sa___sample.places_sample_historical` `places_insights___sa___sample.types` `places_insights___sa___sample.FUNCTION_NAME`
Downtown Core, Singapur	SG	`places_insights___sg___sample.places_sample` `places_insights___sg___sample.places_sample_historical` `places_insights___sg___sample.types` `places_insights___sg___sample.FUNCTION_NAME`
Johannesburgo, Sudáfrica	ZA	`places_insights___za___sample.places_sample` `places_insights___za___sample.places_sample_historical` `places_insights___za___sample.types` `places_insights___za___sample.FUNCTION_NAME`
Madrid, España	ES	`places_insights___es___sample.places_sample` `places_insights___es___sample.places_sample_historical` `places_insights___es___sample.types` `places_insights___es___sample.FUNCTION_NAME`
Estocolmo, Suecia	SE	`places_insights___se___sample.places_sample` `places_insights___se___sample.places_sample_historical` `places_insights___se___sample.types` `places_insights___se___sample.FUNCTION_NAME`
Zúrich, Suiza	CH	`places_insights___ch___sample.places_sample` `places_insights___ch___sample.places_sample_historical` `places_insights___ch___sample.types` `places_insights___ch___sample.FUNCTION_NAME`
Taipéi, Taiwán	TW	`places_insights___tw___sample.places_sample` `places_insights___tw___sample.places_sample_historical` `places_insights___tw___sample.types` `places_insights___tw___sample.FUNCTION_NAME`
Chiang Mai, Tailandia	TH	`places_insights___th___sample.places_sample` `places_insights___th___sample.places_sample_historical` `places_insights___th___sample.types` `places_insights___th___sample.FUNCTION_NAME`
Ankara, Türkiye	TR	`places_insights___tr___sample.places_sample` `places_insights___tr___sample.places_sample_historical` `places_insights___tr___sample.types` `places_insights___tr___sample.FUNCTION_NAME`
Sharjah, Emiratos Árabes Unidos	AE	`places_insights___ae___sample.places_sample` `places_insights___ae___sample.places_sample_historical` `places_insights___ae___sample.types` `places_insights___ae___sample.FUNCTION_NAME`
Londres, Reino Unido	GB	`places_insights___gb___sample.places_sample` `places_insights___gb___sample.places_sample_historical` `places_insights___gb___sample.brands` `places_insights___gb___sample.types` `places_insights___gb___sample.FUNCTION_NAME`
Ciudad de Nueva York, Estados Unidos	US	`places_insights___us___sample.places_sample` `places_insights___us___sample.places_sample_historical` `places_insights___us___sample.brands` `places_insights___us___sample.types` `places_insights___us___sample.FUNCTION_NAME`
Hanói, Vietnam	VN	`places_insights___vn___sample.places_sample` `places_insights___vn___sample.places_sample_historical` `places_insights___vn___sample.types` `places_insights___vn___sample.FUNCTION_NAME`

Datos completos

País	Vínculo de suscripción	Nombres de tablas
Argentina	AR	`places_insights___ar.places` `places_insights___ar.places_historical` `places_insights___ar.types` `places_insights___ar.FUNCTION_NAME`
Australia	Australia	`places_insights___au.places` `places_insights___au.places_historical` `places_insights___au.brands` `places_insights___au.types` `places_insights___au.FUNCTION_NAME`
Austria	AT	`places_insights___at.places` `places_insights___at.places_historical` `places_insights___at.types` `places_insights___at.FUNCTION_NAME`
Baréin	BH	`places_insights___bh.places` `places_insights___bh.places_historical` `places_insights___bh.types` `places_insights___bh.FUNCTION_NAME`
Bélgica	BE	`places_insights___be.places` `places_insights___be.places_historical` `places_insights___be.types` `places_insights___be.FUNCTION_NAME`
Brasil	BR	`places_insights___br.places` `places_insights___br.places_historical` `places_insights___br.types` `places_insights___br.FUNCTION_NAME`
Bulgaria	BG	`places_insights___bg.places` `places_insights___bg.places_historical` `places_insights___bg.types` `places_insights___bg.FUNCTION_NAME`
Canadá	Canadá	`places_insights___ca.places` `places_insights___ca.places_historical` `places_insights___ca.brands` `places_insights___ca.types` `places_insights___ca.FUNCTION_NAME`
Chile	CL	`places_insights___cl.places` `places_insights___cl.places_historical` `places_insights___cl.types` `places_insights___cl.FUNCTION_NAME`
Colombia	CO	`places_insights___co.places` `places_insights___co.places_historical` `places_insights___co.types` `places_insights___co.FUNCTION_NAME`
República Checa	CZ	`places_insights___cz.places` `places_insights___cz.places_historical` `places_insights___cz.types` `places_insights___cz.FUNCTION_NAME`
Dinamarca	DK	`places_insights___dk.places` `places_insights___dk.places_historical` `places_insights___dk.types` `places_insights___dk.FUNCTION_NAME`
Egipto	EG	`places_insights___eg.places` `places_insights___eg.places_historical` `places_insights___eg.types` `places_insights___eg.FUNCTION_NAME`
Finlandia	FI	`places_insights___fi.places` `places_insights___fi.places_historical` `places_insights___fi.types` `places_insights___fi.FUNCTION_NAME`
Francia	FR	`places_insights___fr.places` `places_insights___fr.places_historical` `places_insights___fr.types` `places_insights___fr.FUNCTION_NAME`
Alemania	DE	`places_insights___de.places` `places_insights___de.places_historical` `places_insights___de.types` `places_insights___de.FUNCTION_NAME`
Grecia	GR	`places_insights___gr.places` `places_insights___gr.places_historical` `places_insights___gr.types` `places_insights___gr.FUNCTION_NAME`
Hong Kong	HK	`places_insights___hk.places` `places_insights___hk.places_historical` `places_insights___hk.types` `places_insights___hk.FUNCTION_NAME`
Hungría	HU	`places_insights___hu.places` `places_insights___hu.places_historical` `places_insights___hu.types` `places_insights___hu.FUNCTION_NAME`
India	IN	`places_insights___in.places` `places_insights___in.places_historical` `places_insights___in.types` `places_insights___in.FUNCTION_NAME`
Indonesia	ID	`places_insights___id.places` `places_insights___id.places_historical` `places_insights___id.types` `places_insights___id.FUNCTION_NAME`
Irlanda	IE	`places_insights___ie.places` `places_insights___ie.places_historical` `places_insights___ie.types` `places_insights___ie.FUNCTION_NAME`
Israel	IL	`places_insights___il.places` `places_insights___il.places_historical` `places_insights___il.types` `places_insights___il.FUNCTION_NAME`
Italia	IT	`places_insights___it.places` `places_insights___it.places_historical` `places_insights___it.types` `places_insights___it.FUNCTION_NAME`
Japón	Japón	`places_insights___jp.places` `places_insights___jp.places_historical` `places_insights___jp.types` `places_insights___jp.FUNCTION_NAME`
Malasia	MY	`places_insights___my.places` `places_insights___my.places_historical` `places_insights___my.types` `places_insights___my.FUNCTION_NAME`
México	MX	`places_insights___mx.places` `places_insights___mx.places_historical` `places_insights___mx.types` `places_insights___mx.FUNCTION_NAME`
Países Bajos	NL	`places_insights___nl.places` `places_insights___nl.places_historical` `places_insights___nl.types` `places_insights___nl.FUNCTION_NAME`
Nueva Zelanda	NZ	`places_insights___nz.places` `places_insights___nz.places_historical` `places_insights___nz.types` `places_insights___nz.FUNCTION_NAME`
Noruega	NO	`places_insights___no.places` `places_insights___no.places_historical` `places_insights___no.types` `places_insights___no.FUNCTION_NAME`
Perú	PE	`places_insights___pe.places` `places_insights___pe.places_historical` `places_insights___pe.types` `places_insights___pe.FUNCTION_NAME`
Filipinas	PH	`places_insights___ph.places` `places_insights___ph.places_historical` `places_insights___ph.types` `places_insights___ph.FUNCTION_NAME`
Polonia	PL	`places_insights___pl.places` `places_insights___pl.places_historical` `places_insights___pl.types` `places_insights___pl.FUNCTION_NAME`
Portugal	PT	`places_insights___pt.places` `places_insights___pt.places_historical` `places_insights___pt.types` `places_insights___pt.FUNCTION_NAME`
Catar	QA	`places_insights___qa.places` `places_insights___qa.places_historical` `places_insights___qa.types` `places_insights___qa.FUNCTION_NAME`
Rumania	RO	`places_insights___ro.places` `places_insights___ro.places_historical` `places_insights___ro.types` `places_insights___ro.FUNCTION_NAME`
Arabia Saudita	SA	`places_insights___sa.places` `places_insights___sa.places_historical` `places_insights___sa.types` `places_insights___sa.FUNCTION_NAME`
Singapur	SG	`places_insights___sg.places` `places_insights___sg.places_historical` `places_insights___sg.types` `places_insights___sg.FUNCTION_NAME`
Sudáfrica	ZA	`places_insights___za.places` `places_insights___za.places_historical` `places_insights___za.types` `places_insights___za.FUNCTION_NAME`
Corea del Sur	KR	`places_insights___kr.places` `places_insights___kr.places_historical` `places_insights___kr.types` `places_insights___kr.FUNCTION_NAME`
España	ES	`places_insights___es.places` `places_insights___es.places_historical` `places_insights___es.types` `places_insights___es.FUNCTION_NAME`
Suecia	SE	`places_insights___se.places` `places_insights___se.places_historical` `places_insights___se.types` `places_insights___se.FUNCTION_NAME`
Suiza	CH	`places_insights___ch.places` `places_insights___ch.places_historical` `places_insights___ch.types` `places_insights___ch.FUNCTION_NAME`
Taiwán	TW	`places_insights___tw.places` `places_insights___tw.places_historical` `places_insights___tw.types` `places_insights___tw.FUNCTION_NAME`
Tailandia	TH	`places_insights___th.places` `places_insights___th.places_historical` `places_insights___th.types` `places_insights___th.FUNCTION_NAME`
Türkiye	TR	`places_insights___tr.places` `places_insights___tr.places_historical` `places_insights___tr.types` `places_insights___tr.FUNCTION_NAME`
Emiratos Árabes Unidos	AE	`places_insights___ae.places` `places_insights___ae.places_historical` `places_insights___ae.types` `places_insights___ae.FUNCTION_NAME`
Reino Unido	GB	`places_insights___gb.places` `places_insights___gb.places_historical` `places_insights___gb.brands` `places_insights___gb.types` `places_insights___gb.FUNCTION_NAME`
Estados Unidos	US	`places_insights___us.places` `places_insights___us.places_historical` `places_insights___us.brands` `places_insights___us.types` `places_insights___us.FUNCTION_NAME`
Vietnam	VN	`places_insights___vn.places` `places_insights___vn.places_historical` `places_insights___vn.types` `places_insights___vn.FUNCTION_NAME`