Using Click to Call

With Click to Call, mobile users can click a button to call a specific partner to book hotel rooms. Click to Call gives users the option to book a hotel over the phone with the assistance of a live call center agent. Clicking on the call button launches the user's "dialer" app.

To use Click to Call, add a new landing page (point of sale) to your landing pages file. The new landing page must conform to the following rules:

  1. Click to Call can only be used with end-users located in the following countries:
    • Canada ("CA")
    • Germany ("DE")
    • Great Britain ("GB")
    • Spain ("ES")
    • United States ("US")
  2. You must supply a phone number that matches the user country that your landing page targets. For example, supply a US phone number to a landing page that captures US users, and a German phone number for a landing page that captures users located in Germany.
  3. The new landing page can only be configured to target countries that Google has explicitly whitelisted for Click to Call (see above).
  4. The new landing page must include a <Phone> element rather than a <URL> element.
  5. If the hotel has surcharges for offline booking via a call center, define these with <Fee> elements.

The following example shows a Click to Call landing page for end-users in the US whose language is either English or Spanish:

<PointOfSale id="TravelAgencyUSCallCenter" type="phone">
  <Match status="yes" country="US"/>
  <Match status="yes" language="en"/>
  <Match status="yes" language="es"/>
  <Match status="yes" currency="USD"/>
  <Phone number="+18321234567">
    <Fee type="per_minute" value="0.99" currency="USD"/>
    <Fee type="booking" value="2.99" currency="USD"/>

For additional information, refer to Landing Pages File Syntax.