An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
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Output only. The chosen revenue (based on conversion data) per unit of spend. |
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Automatically maximizes revenue while maintaining a specific target return on ad spend (ROAS)."],["Utilizes conversion data to optimize bids and achieve the desired ROAS."],["`target_roas` field allows you to specify your desired return on ad spend."]]],["The core content describes an automated bidding strategy designed to maximize revenue. This strategy functions by targeting a specific return on ad spend (ROAS). The `target_roas` field, a `double` data type, represents the desired revenue per unit of ad spend, derived from conversion data. This field is output-only, indicating the calculated or chosen ROAS.\n"]]