미디에이션과 myTarget 통합

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from myTarget using AdMob Mediation, covering waterfall integrations. It covers how to add myTarget to an ad unit's mediation configuration, and how to integrate the myTarget SDK and adapter into an Android app.

Supported integrations and ad formats

The mediation adapter for myTarget has the following capabilities:

Integration
Bidding
Waterfall
Formats
Banner
Interstitial
Rewarded
Native

Requirements

  • Android API level 21 or higher

Step 1: Set up configurations in myTarget UI

First, sign up or log in to your myTarget account. Navigate to the Apps page by clicking on APPS on the header. Add your app by clicking ADD APP.

Next, provide the Google Play URL for your app.

When adding an app, myTarget requires you to create an ad unit before you can complete the process.

Select BANNER from the available ad formats, and then click the ADD AD UNIT button.

Interstitial

Select INTERSTITIAL from the available ad formats, and then click the ADD AD UNIT button.

Rewarded

Select REWARDED VIDEO from the available ad formats, and then click the ADD AD UNIT button.

Native

Select NATIVE from the available ad formats, and then click on ADD AD UNIT.

In your ad unit's details page, make a note of your slot ID which can be found under the ad unit settings as slot_id. This slot ID will be used to set up your AdMob ad unit in the next section.

In addition to the slot_id, you'll also need your myTarget Permanent Access Token to set up your AdMob ad unit ID. Navigate to the Profile tab and select Access Tokens. Click Create Token or Show Token to view your myTarget Permanent Access Token.

Turn on test mode

Follow the instructions in myTarget's documentation to add and configure a test device in myTarget UI.

Step 2: Set up myTarget demand in AdMob UI

광고 단위에 대한 미디에이션 설정 구성

myTarget 를 광고 단위의 미디에이션 구성에 추가해야 합니다.

먼저 AdMob 계정에 로그인합니다. 그런 다음 미디에이션 탭으로 이동합니다. 수정할 기존 미디에이션 그룹이 있는 경우 해당 미디에이션 그룹의 이름을 클릭하여 수정한 후 myTarget 광고 소스로 추가로 건너뜁니다.

새 미디에이션 그룹을 만들려면 미디에이션 그룹 만들기를 선택합니다.

광고 형식과 플랫폼을 입력하고 계속을 클릭합니다.

미디에이션 그룹에 이름을 지정하고 타겟팅할 위치를 선택합니다. 미디에이션 그룹 상태를 사용으로 설정한 다음 광고 단위 추가를 클릭합니다.

이 미디에이션 그룹을 하나 이상의 기존AdMob 광고 단위와 연결합니다. 그런 다음 완료를 클릭합니다.

이제 광고 단위 카드가 선택한 광고 단위로 채워진 것을 볼 수 있습니다.

광고 소스로 myTarget 추가

광고 소스 섹션의 폭포식 구조 카드에서 광고 소스 추가를 선택합니다. 그런 다음 myTarget을 선택합니다.

myTarget를 선택하고 최적화 스위치를 사용 설정합니다. 이전 섹션에서 가져온 Permanent Access Token을 입력하여myTarget에 대해 광고 소스 최적화를 설정합니다. 그런 다음myTarget 에 eCPM 값을 입력하고 계속을 클릭합니다.

이미 myTarget에 대한 매핑이 있는 경우 해당 매핑을 선택할 수 있습니다. 그렇지 않으면 매핑 추가를 클릭합니다.

그런 다음 이전 섹션에서 얻은 Slot ID를 입력합니다. 그런 다음 완료를 클릭합니다.

Add Mail.ru to GDPR and US state regulations ad partners list

GDPR 설정미국 주 규정 설정 Mail.ru 를 AdMob UI의 GDPR 및 미국 주 규정 광고 파트너 목록에 추가합니다.

Step 3: Import the myTarget SDK and adapter

In your app-level build.gradle.kts file, add the following implementation dependencies and configurations. Use the latest versions of the myTarget SDK and adapter:

dependencies {
    implementation("com.google.android.gms:play-services-ads:23.2.0")
    implementation("com.google.ads.mediation:mytarget:5.21.1.0")
}

Manual integration

Step 4: Implement privacy settings on myTarget SDK

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

In SDK version 5.1.0, myTarget added a user consent API to support privacy requirements. The following sample code shows how to pass this consent information to the myTarget SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.my.target.common.MyTargetPrivacy;
// ...

MyTargetPrivacy.setUserConsent(true);

Kotlin

import com.my.target.common.MyTargetPrivacy
// ...

MyTargetPrivacy.setUserConsent(true)

Additionally, if the user is known to be in an age-restricted category, you can use the following code to pass this consent information to the myTarget SDK.

Java

import com.my.target.common.MyTargetPrivacy;
// ...

MyTargetPrivacy.setUserAgeRestricted(true);

Kotlin

import com.my.target.common.MyTargetPrivacy
// ...

MyTargetPrivacy.setUserAgeRestricted(true)

See myTarget's Privacy and GDPR guide for more information and the values that can be provided in the method.

US states privacy laws

U.S. states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The U.S. states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

In SDK version 5.9.0, myTarget added a user consent API to support privacy requirements. The following sample code shows how to pass this consent information to the myTarget SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.my.target.common.MyTargetPrivacy;
// ...

MyTargetPrivacy.setCcpaUserConsent(true);

Kotlin

import com.my.target.common.MyTargetPrivacy
// ...

MyTargetPrivacy.setCcpaUserConsent(true)

Contact myTarget support for more information and the values that can be provided in the method.

Step 5: Add required code

No additional code is required for myTarget integration.

Step 6: Test your implementation

테스트 광고 사용 설정

AdMob 용 테스트 기기를 등록하고 myTarget UI에서 테스트 모드를 사용 설정해야 합니다.

테스트 광고 확인

myTarget에서 테스트 광고를 수신하고 있는지 확인하려면 광고 검사기에서 myTarget (Waterfall) 광고 소스를 사용하여 단일 광고 소스 테스트를 사용 설정하세요.

Optional steps

Using native ads

Ad rendering

The myTarget adapter returns its native ads as NativeAd objects. It populates the following native ads field descriptions for a NativeAd.

Field Populated by myTarget adapter
Headline Always
Image Always
Body Always
App icon Always
Call to action Always
Star rating Not guaranteed
Store Not guaranteed
Price Not guaranteed
Logo Not guaranteed
Advertiser Always

The myTarget SDK always returns 0 for mediaView width and height, so the myTarget adapter always returns 0 for getAspectRatio(). The myTarget SDK will fix this issue in a future release.

Impression and click tracking

The Google Mobile Ads SDK uses the myTarget SDK's callbacks for impression and click tracking, so the reports from both sources should match up with few to no discrepancies.

Error codes

If the adapter fails to receive an ad from myTarget, you can check the underlying error from the ad response using ResponseInfo.getAdapterResponses() under the following classes:

com.google.ads.mediation.mytarget.MyTargetAdapter
com.google.ads.mediation.mytarget.MyTargetNativeAdapter
com.google.ads.mediation.mytarget.MyTargetRewardedAdapter

Here are the codes and accompanying messages thrown by the myTarget adapter when an ad fails to load:

Error code Reason
100 myTarget SDK returned an error.
101 myTarget server parameters configured in the AdMob UI are missing/invalid.
102 The requested ad size does not match a myTarget supported banner size.
103 Ad request is not a Unified native ad request.
104 The loaded native ad from myTarget is different from the requested native ad.
105 The loaded native ad from myTarget is missing some required assets (e.g. image or icon).

myTarget Android Mediation Adapter Changelog

Version 5.21.1.0

  • Verified compatibility with myTarget SDK version 5.21.1.

Built and tested with:

  • Google Mobile Ads SDK version 23.2.0.
  • MyTarget SDK version 5.21.1.

Version 5.21.0.0

  • Verified compatibility with myTarget SDK version 5.21.0.

Built and tested with:

  • Google Mobile Ads SDK version 23.0.0.
  • MyTarget SDK version 5.21.0.

Version 5.20.1.0

  • Updated the minimum required Google Mobile Ads SDK version to 23.0.0.
  • Verified compatibility with myTarget SDK version 5.20.1.

Built and tested with:

  • Google Mobile Ads SDK version 23.0.0.
  • MyTarget SDK version 5.20.1.

Version 5.20.0.0

  • Verified compatibility with myTarget SDK version 5.20.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.5.0.
  • MyTarget SDK version 5.20.0.

Version 5.19.0.0

  • Verified compatibility with myTarget SDK version 5.19.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.3.0.
  • MyTarget SDK version 5.19.0.

Version 5.18.0.0

  • Verified compatibility with myTarget SDK version 5.18.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.2.0.
  • MyTarget SDK version 5.18.0.

Version 5.17.0.0

  • Verified compatibility with myTarget SDK version 5.17.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.2.0.
  • MyTarget SDK version 5.17.0.

Version 5.16.5.0

  • Verified compatibility with myTarget SDK version 5.16.5.

Built and tested with:

  • Google Mobile Ads SDK version 22.0.0.
  • MyTarget SDK version 5.16.5.

Version 5.16.4.1

  • Updated adapter to use new VersionInfo class.
  • Updated the minimum required Google Mobile Ads SDK version to 22.0.0.

Built and tested with:

  • Google Mobile Ads SDK version 22.0.0.
  • MyTarget SDK version 5.16.4.

Version 5.16.4.0

  • Verified compatibility with myTarget SDK version 5.16.4.
  • Updated the minimum required Google Mobile Ads SDK version to 21.5.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.5.0.
  • MyTarget SDK version 5.16.4.

Version 5.16.3.0

  • Verified compatibility with myTarget SDK version 5.16.3.
  • Updated the minimum required Google Mobile Ads SDK version to 21.4.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.4.0.
  • MyTarget SDK version 5.16.3.

Version 5.16.2.0

  • Verified compatibility with myTarget SDK version 5.16.2.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.16.2.

Version 5.16.1.0

  • Verified compatibility with myTarget SDK version 5.16.1.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.16.1.

Version 5.16.0.0

  • Verified compatibility with myTarget SDK version 5.16.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.16.0.

Version 5.15.5.0

  • Verified compatibility with myTarget SDK version 5.15.5.
  • Updated the minimum required Google Mobile Ads SDK version to 21.3.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.3.0.
  • MyTarget SDK version 5.15.5.

Version 5.15.4.0

  • Verified compatibility with myTarget SDK version 5.15.4.
  • Updated the minimum required Google Mobile Ads SDK version to 21.1.0.

Built and tested with:

  • Google Mobile Ads SDK version 21.1.0.
  • MyTarget SDK version 5.15.4.

Version 5.15.3.0

  • Verified compatibility with myTarget SDK version 5.15.3.

Built and tested with:

  • Google Mobile Ads SDK version 21.0.0.
  • MyTarget SDK version 5.15.3.

Version 5.15.2.1

  • Updated the minimum required Google Mobile Ads SDK version to 21.0.0.
  • Updated the minimum required Android API level to 19.

Built and tested with:

  • Google Mobile Ads SDK version 21.0.0.
  • MyTarget SDK version 5.15.2.

Version 5.15.2.0

  • Verified compatibility with myTarget SDK version 5.15.2.

Built and tested with:

  • Google Mobile Ads SDK version 20.6.0.
  • MyTarget SDK version 5.15.2.

Version 5.15.1.0

  • Verified compatibility with myTarget SDK version 5.15.1.
  • Updated compileSdkVersion and targetSdkVersion to API 31.
  • Updated the minimum required Google Mobile Ads SDK version to 20.6.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.6.0.
  • MyTarget SDK version 5.15.1.

Version 5.15.0.0

  • Verified compatibility with myTarget SDK version 5.15.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.5.0.
  • MyTarget SDK version 5.15.0.

Version 5.14.4.0

  • Verified compatibility with myTarget SDK version 5.14.4.
  • Added mediation extras handling for CustomParams.
  • Fixed an issue where the native ad MediaView was not properly registered as a clickable asset.
  • Updated the minimum required Google Mobile Ads SDK version to 20.5.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.5.0.
  • MyTarget SDK version 5.14.4.

Version 5.14.3.0

  • Verified compatibility with myTarget SDK version 5.14.3.

Built and tested with:

  • Google Mobile Ads SDK version 20.4.0.
  • MyTarget SDK version 5.14.3.

Version 5.14.2.0

  • Verified compatibility with myTarget SDK version 5.14.2.

Built and tested with:

  • Google Mobile Ads SDK version 20.4.0.
  • MyTarget SDK version 5.14.2.

Version 5.14.1.0

  • Verified compatibility with myTarget SDK version 5.14.1.
  • Updated the minimum required Google Mobile Ads SDK version to 20.4.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.4.0.
  • MyTarget SDK version 5.14.1.

Version 5.13.4.0

  • Verified compatibility with myTarget SDK version 5.13.4.

Built and tested with:

  • Google Mobile Ads SDK version 20.3.0.
  • MyTarget SDK version 5.13.4.

Version 5.13.3.0

  • Verified compatibility with myTarget SDK version 5.13.3.
  • Updated the minimum required Google Mobile Ads SDK version to 20.3.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.3.0.
  • MyTarget SDK version 5.13.3.

Version 5.13.2.0

  • Verified compatibility with myTarget SDK version 5.13.2.

Built and tested with:

  • Google Mobile Ads SDK version 20.2.0.
  • MyTarget SDK version 5.13.2.

Version 5.13.1.0

  • Verified compatibility with myTarget SDK version 5.13.1.
  • Updated the minimum required Google Mobile Ads SDK version to 20.2.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.2.0.
  • MyTarget SDK version 5.13.1.

Version 5.13.0.0

  • Verified compatibility with myTarget SDK version 5.13.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.1.0.
  • MyTarget SDK version 5.13.0.

Version 5.12.3.0

  • Verified compatibility with myTarget SDK version 5.12.3.
  • Updated the minimum required Google Mobile Ads SDK version to 20.1.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.1.0.
  • MyTarget SDK version 5.12.3.

Version 5.12.2.0

  • Verified compatibility with myTarget SDK version 5.12.2.
  • Updated the minimum required Google Mobile Ads SDK version to 20.0.0.

Built and tested with:

  • Google Mobile Ads SDK version 20.0.0.
  • MyTarget SDK version 5.12.2.

Version 5.11.12.0

  • Verified compatibility with myTarget SDK version 5.11.12.

Built and tested with:

  • Google Mobile Ads SDK version 19.7.0.
  • MyTarget SDK version 5.11.12.

Version 5.11.10.0

  • Verified compatibility with myTarget SDK version 5.11.10.
  • Added descriptive error codes and reasons for adapter load/show failures.
  • Updated the minimum required Google Mobile Ads SDK version to 19.7.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.7.0.
  • MyTarget SDK version 5.11.10.

Version 5.11.7.0

  • Verified compatibility with myTarget SDK version 5.11.7.

Built and tested with:

  • Google Mobile Ads SDK version 19.6.0.
  • MyTarget SDK version 5.11.7.

Version 5.11.6.0

  • Verified compatibility with myTarget SDK version 5.11.6.
  • Removed support for the deprecated NativeContentAd and NativeAppInstallAd formats. Apps should request for unified native ads.
  • Fixed an issue where banner ads sometimes load with a larger size than requested.
  • Updated the minimum required Google Mobile Ads SDK version to 19.6.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.6.0.
  • MyTarget SDK version 5.11.6.

Version 5.11.5.0

  • Verified compatibility with myTarget SDK version 5.11.5.

Built and tested with:

  • Google Mobile Ads SDK version 19.5.0.
  • MyTarget SDK version 5.11.5.

Version 5.11.4.0

  • Verified compatibility with myTarget SDK version 5.11.4.

Built and tested with:

  • Google Mobile Ads SDK version 19.5.0.
  • MyTarget SDK version 5.11.4.

Version 5.11.3.0

  • Added support for myTarget's adaptive banner ad size.
  • Verified compatibility with myTarget SDK version 5.11.3.
  • Updated the minimum required Google Mobile Ads SDK version to 19.5.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.5.0.
  • MyTarget SDK version 5.11.3.

Version 5.10.0.0

  • Verified compatibility with myTarget SDK version 5.10.0.
  • Updated the minimum required Google Mobile Ads SDK version to 19.4.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.4.0.
  • MyTarget SDK version 5.10.0.

Version 5.9.1.0

  • Verified compatibility with myTarget SDK version 5.9.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.2.0.
  • MyTarget SDK version 5.9.1.

Version 5.8.4.0

  • Verified compatibility with myTarget SDK version 5.8.4.

Built and tested with:

  • Google Mobile Ads SDK version 19.2.0.
  • MyTarget SDK version 5.8.4.

Version 5.8.3.0

  • Verified compatibility with myTarget SDK version 5.8.3.
  • Updated the minimum required Google Mobile Ads SDK version to 19.2.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.2.0.
  • MyTarget SDK version 5.8.3.

Version 5.8.2.0

  • Verified compatibility with myTarget SDK version 5.8.2.
  • Updated the adapter to support inline adaptive banner requests.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.8.2.

Version 5.8.1.0

  • Verified compatibility with myTarget SDK version 5.8.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.8.1.

Version 5.8.0.0

  • Verified compatibility with myTarget SDK version 5.8.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.8.0.

Version 5.7.1.0

  • Verified compatibility with myTarget SDK version 5.7.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.7.1.

Version 5.7.0.0

  • Verified compatibility with myTarget SDK version 5.7.0.
  • Updated the minimum required Google Mobile Ads SDK version to 19.1.0.

Built and tested with:

  • Google Mobile Ads SDK version 19.1.0.
  • MyTarget SDK version 5.7.0.

Version 5.6.3.0

  • Verified compatibility with myTarget SDK version 5.6.3.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.1.
  • MyTarget SDK version 5.6.3.

Version 5.6.2.0

  • Verified compatibility with myTarget SDK version 5.6.2.
  • Updated the minimum required Google Mobile Ads SDK version to 19.0.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.1.
  • MyTarget SDK version 5.6.2.

Version 5.6.1.0

  • Verified compatibility with myTarget SDK version 5.6.1.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.0.
  • MyTarget SDK version 5.6.1.

Version 5.6.0.0

  • Verified compatibility with myTarget SDK version 5.6.0.
  • Updated the minimum required Google Mobile Ads SDK version to 19.0.0.
  • Updated the minimum required Android API level to 16.

Built and tested with:

  • Google Mobile Ads SDK version 19.0.0.
  • MyTarget SDK version 5.6.0.

Version 5.5.5.0

  • Verified compatibility with myTarget SDK version 5.5.5.
  • Updated the minimum required Google Mobile Ads SDK version to 18.3.0.

Built and tested with:

  • Google Mobile Ads SDK version 18.3.0.
  • MyTarget SDK version 5.5.5.

Version 5.4.6.0

  • Verified compatibility with myTarget SDK version 5.4.6.
  • Updated the minimum required Google Mobile Ads SDK version to 18.2.0.

Version 5.4.5.0

  • Verified compatibility with myTarget SDK version 5.4.5.
  • Updated the minimum required Google Mobile Ads SDK version to 18.1.0.

Version 5.4.0.0

  • Verified compatibility with myTarget SDK version 5.4.0.

Version 5.3.9.1

  • Added support for flexible banner ad sizes.

Version 5.3.9.0

  • Verified compatibility with myTarget SDK version 5.3.9.
  • Updated adapter to support new open-beta Rewarded API.
  • Updated the minimum required Google Mobile Ads SDK version to 17.2.0.

Version 5.3.6.0

  • Verified compatibility with myTarget SDK version 5.3.6.

Version 5.2.5.0

  • Verified compatibility with myTarget SDK version 5.2.5.
  • Fixed a bug where the adapter fails to request a Banner ad when using a custom size.

Version 5.2.2.0

  • Verified compatibility with myTarget SDK version 5.2.2.

Version 5.2.1.0

  • Verified compatibility with myTarget SDK version 5.2.1.

Version 5.2.0.0

  • Verified compatibility with myTarget SDK version 5.2.0.

Version 5.1.4.0

  • Verified compatibility with myTarget SDK version 5.1.4.

Version 5.1.3.0

  • Verified compatibility with myTarget SDK version 5.1.3.

Version 5.1.2.0

  • Verified compatibility with myTarget SDK version 5.1.2.

Version 5.1.1.0

  • Verified compatibility with myTarget SDK version 5.1.1.

Version 5.1.0.1

  • Updated adapter to use the Unified Native Ads adapter API.

Version 5.1.0.0

  • Verified compatibility with myTarget SDK version 5.1.0.

Version 5.0.4.0

  • Verified compatibility with myTarget SDK version 5.0.4.

Version 5.0.2.1

  • Updated the adapter to make it compatible with Google Mobile Ads SDK version 15.0.0.

Version 5.0.2.0

  • Verified compatibility with myTarget SDK version 5.0.2.

Version 5.0.0.0

  • Verified compatibility with myTarget SDK version 5.0.0.
  • Updated the adapter to make it compatible with myTarget SDK 5.0.0 and Android Studio 3.1.

Version 4.7.2.0

  • Verified compatibility with myTarget SDK version 4.7.2.

Version 4.7.1.0

  • Verified compatibility with myTarget SDK version 4.7.1.
  • Added support for video and carousel ads inside MediaView.

Version 4.6.28.0

  • Updated the adapter project for Android Studio 3.0.
  • Verified compatibility with myTarget SDK version 4.6.28.

Version 4.6.27.0

  • First release!
  • Added support for banner, interstitial, rewarded, and native ads.