U.S. states privacy laws compliance

To help publishers comply with U.S. states privacy laws, the Google Mobile Ads SDK allows publishers to use two different parameters to indicate whether Google should enable restricted data processing (RDP). The SDK provides publishers with the ability to set RDP at an ad request level utilizing the following signals:

• Google's RDP
• IAB-defined IABUSPrivacy_String

When either parameter is used, Google restricts how it uses certain unique identifiers and other data processed in the provision of services to publishers. As a result, Google will only show non-personalized ads. These parameters override the RDP settings in the UI.

Publishers should decide for themselves how restricted data processing can support their compliance plans and when it should be enabled. It is possible to use both optional parameters at the same time, although they have the same effect on Google's ad serving.

This guide is intended to help publishers understand the steps required to enable these options on a per-ad request basis.

RDP signal

There are two different ways to notify Google that RDP should be enabled using Google's RDP signal:

• Add an extras parameter for RDP
• Use shared preferences for RDP

Extras parameter for RDP

For the extras parameter option, create an ad request that specifies extra parameters, with a key rdp and a value of 1.

Bundle networkExtrasBundle = new Bundle();
networkExtrasBundle.putInt("rdp", 1);

AdManagerAdRequest request = new AdManagerAdRequest.Builder()
   .addNetworkExtrasBundle(AdMobAdapter.class, networkExtrasBundle)
   .build();

val networkExtrasBundle = Bundle()
networkExtrasBundle.putInt("rdp", 1)

val request = AdManagerAdRequest.Builder()
 .addNetworkExtrasBundle(AdMobAdapter::class.java!!, networkExtrasBundle)
 .build()

Make sure to use this request object when loading an ad.

Shared preferences for RDP

For the shared preferences option, write the key gad_rdp with a value of 1 to SharedPreferences. The Google Mobile Ads SDK reads the gad_rdp key during ad loading.

SharedPreferences sharedPref = PreferenceManager.getDefaultSharedPreferences(context);
sharedPref.edit().putInt("gad_rdp", 1).apply();

val sharedPref = PreferenceManager.getDefaultSharedPreferences(context)
sharedPref.edit().putInt("gad_rdp", 1).apply()

IAB signal

There are two different ways to notify Google that RDP should be enabled using IAB's signal:

• Add an extras parameter for IAB
• Use shared preferences for IAB

Extras parameter for IAB

For the extras parameter option, create an ad request that specifies extra paremeters, with a key IABUSPrivacy_String and a string value that is compliant with the IAB specification.

Bundle networkExtrasBundle = new Bundle();
networkExtrasBundle.putString("IABUSPrivacy_String", IAB_STRING);
AdManagerAdRequest request = new AdManagerAdRequest.Builder()
   .addNetworkExtrasBundle(AdMobAdapter.class, networkExtrasBundle)
   .build();

val networkExtrasBundle = Bundle()
networkExtrasBundle.putString("IABUSPrivacy_String", IAB_STRING)
val request = AdManagerAdRequest.Builder()
    .addNetworkExtrasBundle(AdMobAdapter::class.java!!, networkExtrasBundle)
    .build()

Make sure to use this request object when loading an ad.

Shared preferences for IAB

For the shared preferences option, write the key IABUSPrivacy_String with a string value that is compliant with the IAB specification to SharedPreferences. The Google Mobile Ads SDK reads the IABUSPrivacy_String key during ad loading.

SharedPreferences sharedPref = PreferenceManager.getDefaultSharedPreferences(context);
sharedPref.edit().putString("IABUSPrivacy_String", IAB_STRING).apply();

val sharedPref = PreferenceManager.getDefaultSharedPreferences(context)
sharedPref.edit().putString("IABUSPrivacy_String", IAB_STRING).apply()

Mediation

If you use mediation:

1. Follow the steps in Select a data processing setting to add your mediation partners to the CPRA ad partners list in the Ad Manager UI.

2. Consider writing the IAB signal using shared preferences so mediation partner SDKs that are compliant with the IAB Specification can also read the signal.

3. Consult each ad network partner's documentation to determine what options they offer to help towards CPRA compliance.