Interstitial ads custom events

Prerequisites

Complete the custom events setup.

Request an interstitial ad

When the custom event line item is reached in the waterfall mediation chain, the loadInterstitialAd() method is called on the class name you provided when creating a custom event. In this case, that method is in SampleCustomEvent, which then calls the loadInterstitialAd() method in SampleInterstitialCustomEventLoader.

To request an interstitial ad, create or modify a class that extends Adapter to implement loadInterstitialAd(). Additionally, create a new class to implement MediationInterstitialAd.

In our custom event example, SampleCustomEvent extends the Adapter class and then delegates to SampleInterstitialCustomEventLoader.

Java

package com.google.ads.mediation.sample.customevent;

import com.google.android.gms.ads.mediation.Adapter;
import com.google.android.gms.ads.mediation.MediationAdConfiguration;
import com.google.android.gms.ads.mediation.MediationAdLoadCallback;
import com.google.android.gms.ads.mediation.MediationInterstitialAd;
import com.google.android.gms.ads.mediation.MediationInterstitialAdCallback;
...

public class SampleCustomEvent extends Adapter {
  private SampleInterstitialCustomEventLoader interstitialLoader;
  @Override
  public void loadInterstitialAd(
      @NonNull MediationInterstitialAdConfiguration adConfiguration,
      @NonNull
          MediationAdLoadCallback<MediationInterstitialAd, MediationInterstitialAdCallback>
              callback) {
    interstitialLoader = new SampleInterstitialCustomEventLoader(adConfiguration, callback);
    interstitialLoader.loadAd();
  }
}

SampleInterstitialCustomEventLoader is responsible for the following tasks:

  • Loading the interstitial ad and invoking a MediationAdLoadCallback method once loading completes.

  • Implementing the MediationInterstitialAd interface.

  • Receiving and reporting ad event callbacks to the Google Mobile Ads SDK

The optional parameter defined in the Ad Manager UI is included in the ad configuration. The parameter can be accessed through adConfiguration.getServerParameters().getString(MediationConfiguration.CUSTOM_EVENT_SERVER_PARAMETER_FIELD). This parameter is typically an ad unit identifier that an ad network SDK requires when instantiating an ad object.

Java

package com.google.ads.mediation.sample.customevent;

import com.google.android.gms.ads.mediation.Adapter;
import com.google.android.gms.ads.mediation.MediationInterstitialAdConfiguration;
import com.google.android.gms.ads.mediation.MediationAdLoadCallback;
import com.google.android.gms.ads.mediation.MediationInterstitialAd;
import com.google.android.gms.ads.mediation.MediationInterstitialAdCallback;
...

public class SampleInterstitialCustomEventLoader extends SampleAdListener
    implements MediationInterstitialAd {

  /** A sample third-party SDK interstitial ad. */
  private SampleInterstitial sampleInterstitialAd;

  /** Configuration for requesting the interstitial ad from the third-party network. */
  private final MediationInterstitialAdConfiguration mediationInterstitialAdConfiguration;

  /** Callback for interstitial ad events. */
  private MediationInterstitialAdCallback interstitialAdCallback;

  /** Callback that fires on loading success or failure. */
  private final MediationAdLoadCallback<MediationInterstitialAd, MediationInterstitialAdCallback>
      mediationAdLoadCallback;

  /** Constructor. */
  public SampleInterstitialCustomEventLoader(
      @NonNull MediationInterstitialAdConfiguration mediationInterstitialAdConfiguration,
      @NonNull MediationAdLoadCallback<MediationInterstitialAd, MediationInterstitialAdCallback>
              mediationAdLoadCallback) {
    this.mediationInterstitialAdConfiguration = mediationInterstitialAdConfiguration;
    this.mediationAdLoadCallback = mediationAdLoadCallback;
  }

  /** Loads the interstitial ad from the third-party ad network. */
  public void loadAd() {
    // All custom events have a server parameter named "parameter" that returns
    // back the parameter entered into the UI when defining the custom event.
    Log.i("InterstitialCustomEvent", "Begin loading interstitial ad.");
    String serverParameter = mediationInterstitialAdConfiguration.getServerParameters().getString(
        MediationConfiguration.CUSTOM_EVENT_SERVER_PARAMETER_FIELD);
    Log.d("InterstitialCustomEvent", "Received server parameter.");

    sampleInterstitialAd =
        new SampleInterstitial(mediationInterstitialAdConfiguration.getContext());
    sampleInterstitialAd.setAdUnit(serverParameter);

    // Implement a SampleAdListener and forward callbacks to mediation.
    sampleInterstitialAd.setAdListener(this);

    // Make an ad request.
    Log.i("InterstitialCustomEvent", "start fetching interstitial ad.");
    sampleInterstitialAd.fetchAd(
        SampleCustomEvent.createSampleRequest(mediationInterstitialAdConfiguration));
  }

public SampleAdRequest createSampleRequest(
      MediationAdConfiguration mediationAdConfiguration) {
    SampleAdRequest request = new SampleAdRequest();
    request.setTestMode(mediationAdConfiguration.isTestRequest());
    request.setKeywords(mediationAdConfiguration.getMediationExtras().keySet());
    return request;
  }
}

Depending on whether the ad is successfully fetched or encounters an error, you would call either onSuccess() or onFailure(). onSuccess() is called by passing in an instance of the class that implements MediationInterstitialAd.

Typically, these methods are implemented inside callbacks from the third-party SDK your adapter implements. For this example, the Sample SDK has a SampleAdListener with relevant callbacks:

Java

@Override
public void onAdFetchSucceeded() {
  interstitialAdCallback = mediationAdLoadCallback.onSuccess(this);
}

@Override
public void onAdFetchFailed(SampleErrorCode errorCode) {
  mediationAdLoadCallback.onFailure(SampleCustomEventError.createSampleSdkError(errorCode));
}

MediationInterstitialAd requires implementing a showAd() method to display the ad:

Java

@Override
public void showAd(@NonNull Context context) {
  sampleInterstitialAd.show();
}

Forward mediation events to the Google Mobile Ads SDK

Once onSuccess() is called, the returned MediationInterstitialAdCallback object can then be used by the adapter to forward presentation events from the third-party SDK to the Google Mobile Ads SDK. The SampleInterstitialCustomEventLoader class extends the SampleAdListener interface to forward callbacks from the sample ad network to the Google Mobile Ads SDK.

It's important that your custom event forwards as many of these callbacks as possible, so that your app receives these equivalent events from the Google Mobile Ads SDK. Here's an example of using callbacks:

Java

@Override
public void onAdFullScreen() {
  interstitialAdCallback.reportAdImpression();
  interstitialAdCallback.onAdOpened();
}

@Override
public void onAdClosed() {
  interstitialAdCallback.onAdClosed();
}

This completes the custom events implementation for interstitial ads. The full example is available on GitHub. You can use it with an ad network that is already supported or modify it to display custom event interstitial ads.