Overview and Eligibility

AI-generated Key Takeaways

Local Service Ads for Appointments Redirect is not accepting new partners at this time; interested parties should contact their Google Business Representative.
Verified Appointments Redirect Partners can enable booking for eligible Local Service Ads merchants using the partner's Action_Link.
Enabling Local Service Ads for partners is granted on a case-by-case basis after quality assurance checks.
Preparation for Local Service Ads involves identifying 2-3 merchants for testing, including landing page review and test bookings to verify conversion tracking.
Verification steps include an Action Link review against Landing Page Requirements and a Conversion Tracking audit against documented specifications.

Local Service Ads Summary

Verified Appointments Redirect Partners can enable booking for Merchants with valid Local Service Ads using the Action_Link provided by the partner's Appointments Redirect Integration.

lsa-booking-flow

Local Service Ads with Appointments Redirect

Enabling Local Service Ads for partners is granted on a case-by-case basis. If we select your organization for allowlisting, we will then conduct additional quality assurance checks to verify that your integration is ready.

To prepare for this, identify 2-3 merchants for testing purposes. These can be test accounts within your production environment or actual merchants who have consented to participate in our testing process. The testing process includes a landing page review and completing test bookings to ensure your conversion tracking implementation is up to our latest standards.

Verification Steps

Action Link Review: We will audit a sample of your Action Links against the current Landing Page Requirements.
Conversion Tracking Audit: We will audit your Conversion Tracking implementation to ensure it conforms to the documented specifications.

Notifications and Launch

Once your integration is verified, merchants with eligible Local Service Ads will be given a two-week notice confirming that booking will now be enabled for their ads.