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In order to ensure a consistent user experience when interacting with Place
Action links, all Appointments Redirect platform providers must adhere to the
following guidelines:
Place Action links must lead to a dedicated landing page for the merchant
with the given store's location and address above the fold (for businesses
with multiple store locations).
Place Action links must allow the user to complete the designated action.
For example, an 'ordering' link must allow the user to complete an order
without placing a phone call or going to another site or app.
Partners must abide by the Actions Center Support & maintenance
guidelines.
Landing Page requirements
The landing page must be pre-selected for the first step of the booking flow
and include bookable services above the fold. If available services are
dependent on critical variables (e.g. a home repair that requires a zip
code, or services dependent on the make of a vehicle or breed of pet) then
requests for those variables may be shown as the first step.
The landing page must not be the platform provider's homepage or any other
pages.
The first step of the deep linked landing page cannot be a login wall, where
users cannot continue to complete their booking unless they sign in or
create an account.
The first step of the deep linked landing page cannot be a payment wall,
where users cannot view the provided services and their related metadata
unless they provide payment details.
Content Quality
Service names should reflect what service is being offered and shouldn't
contain service metadata like price and description
Service level place action links must lead to a dedicated landing page for
the services. The landing page must pre-selected for the dedicated services
Platform providers must share services metadata (Price, Duration,
description,category) if the information is available using the platform
providers website. The information provided must reflect what is visible on
the platform providers website
Platform providers must upload all bookable services for a merchant which
are supported on their platform.
Action links must only direct users to appointments with licensed, credentialed providers.
Attribution
On merchant-facing dashboards, partners must denote the source of bookings made
using Appointments Redirect as coming from Google or the Google Business
Profile.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-30 UTC."],[[["Place Action links should lead to a dedicated landing page enabling users to complete the desired action (e.g., ordering, booking) without redirects or calls."],["Landing pages must prioritize booking flow, displaying bookable services or relevant variable requests upfront, and avoid login or payment walls as the initial step."],["Service names should accurately reflect the service offered, excluding metadata like price or description, with links directing to dedicated landing pages for those services."],["Platform providers are expected to share available service metadata (price, duration, description, category) and ensure all bookable services for a merchant are uploaded."],["User Personal Identification Information (PII) should not be sent to Google without explicit user consent or legal permission."]]],["Appointments Redirect platform providers must direct Place Action links to dedicated merchant landing pages, pre-selected for the booking flow with visible services. Users must be able to complete the action without additional steps like logging in or providing payment upfront. Service names should be accurate, and all bookable services and metadata must be shared. Partners must attribute bookings from Appointments Redirect as originating from Google. User PII cannot be sent without explicit consent. Violations may result in disablement.\n"]]