AI-generated Key Takeaways
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This document details server-side tagging event parameters for developers using server-side tagging.
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Google Tag's internal parameters, listed in a table, should not be altered as they impact tag functionality and products like Google Ads, Google Analytics, and Floodlight.
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The parameters, including name, type, and associated products, can change, so developers should stay updated.
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These event data parameters are categorized by name, type (string, number, boolean, object), and the Google products they influence (Google Analytics, Google Ads, Floodlight).
This document is for developers who use server-side tagging and want to learn more about server-side tagging event parameters.
Google tags use the internal parameters listed on this page. Deleting, augmenting, or modifying these parameters may adversely affect the functionality of Google tags and downstream products (e.g. Google Ads, Google Analytics, Floodlight). The name, type, and products of all event data parameters are subject to change.
Name | Type | Products |
---|---|---|
x-ga-protocol_version |
string |
Google Analytics |
x-ga-temp_client_id |
string |
Google Analytics |
x-ga-measurement_id |
string |
Google Analytics |
x-ga-gtm_version |
string |
Google Analytics |
x-ga-page_id |
number |
Google Analytics |
x-ga-request_count |
number |
Google Analytics |
x-ga-gcs |
string |
Google Analytics |
x-ga-gcd |
string |
Google Analytics, Google Ads, Floodlight |
x-ga-gcu |
string |
Google Analytics |
x-ga-dma |
boolean |
Google Analytics |
x-ga-dma_cps |
string |
Google Analytics |
x-ga-npa |
string |
Google Analytics |
x-ga-did |
string |
Google Analytics |
x-ga-gdid |
string |
Google Analytics |
x-ga-edid |
string |
Google Analytics |
x-ga-ecid |
string |
Google Analytics |
x-ga-em |
string |
Google Analytics |
x-ga-tfd |
number |
Google Analytics |
x-ads-apve |
string |
Google Ads |
x-ga-lps |
boolean |
Google Analytics |
x-sst-prehit_properties |
object |
Google Analytics, Google Ads, Floodlight |
x-ga-system_properties |
object |
Google Analytics |
x-sst-system_properties |
object |
Google Analytics, Google Ads, Floodlight |