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You can use Google tags to work with advertising and measurement products such as Google Analytics, Google Ads conversions, remarketing, and more. Our solutions include the global site tag (gtag.js) and Google Tag Manager.

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Send event data to all of your Google measurement products with a single tag configuration. The global site tag (gtag.js) JavaScript library supports Google Ads, Campaign Manager, Display & Video 360, Search Ads 360, and Google Analytics, all from a single tag configuration.
Manage your organization's website tags without editing code. Google Tag Manager provides solutions to install and configure Google and third-party tags from a powerful web interface. Tag Manager adds features such as error checking, security controls, versioning, and team collaboration utilities.
Server-Side Tagging allows Tag Manager users to move measurement tag instrumentation out of their website or app and into server-side processing via Google Cloud. Server-Side Tagging offers advantages over client-side tags, such as improved performance and better security.
Sites with Tag Assistant debug mode enabled will display in a separate browser window so that you can inspect which Google tags have fired and in which order. Tag Assistant debug mode shows what data is being passed to the data layer, and what events triggered those data exchanges.
The Google Tag Manager Community Template Gallery gives you helps you find community-created tag and variable templates and add them to your containers.

Featured article: Measure conversions

When a customer completes an action that you've defined as valuable (such as purchases or sign-ups), these customer actions are called conversions. You can use conversion measurement to see how effectively interactions with your ads lead to valuable customer activity. Learn how to tag your site for effective conversion measurement.