This document is for developers who use server-side tagging and want to learn more about server-side tagging event parameters.
Do not modify the event data parameters listed on this page. Deleting, augmenting, or modifying these parameters may adversely affect the functionality of Google tags and downstream products (e.g. Google Ads, Google Analytics, Floodlight). The name, type, and products of all event data parameters are subject to change.
| Name | Type | Products |
|---|---|---|
client_id |
string |
Google Analytics, Google Ads |
event_name |
string |
Google Analytics, Google Ads, Floodlight |
gclid |
string |
Google Analytics, Google Ads, Floodlight |
transaction_id |
string |
Google Ads, Floodlight |
ip_override |
string |
Google Analytics |
event_location |
object |
Google Analytics, Google Ads |
country |
string |
Google Analytics, Google Ads |
region |
string |
Google Analytics, Google Ads |
user_agent |
string |
Google Analytics, Google Ads |
user_data_mode |
string |
Google Analytics, Google Ads |
client_hints |
object |
Google Analytics, Google Ads |
x-ga-protocol_version |
string |
Google Analytics |
x-ga-temp_client_id |
string |
Google Analytics |
x-ga-measurement_id |
string |
Google Analytics |
x-ga-gtm_version |
string |
Google Analytics |
x-ga-page_id |
number |
Google Analytics |
x-ga-request_count |
number |
Google Analytics |
x-ga-gcs |
string |
Google Analytics |
x-ga-gcu |
string |
Google Analytics |
x-ga-dma |
string |
Google Analytics |
x-ga-dma_cps |
string |
Google Analytics |
x-ga-npa |
string |
Google Analytics |
x-ga-did |
string |
Google Analytics |
x-ga-gdid |
string |
Google Analytics |
x-ga-edid |
string |
Google Analytics |
x-ga-ecid |
string |
Google Analytics |
x-ga-em |
string |
Google Analytics |
x-ga-tfd |
number |
Google Analytics |
x-ga-lps |
boolean |
Google Analytics |
x-ga-system_properties |
object |
Google Analytics |
x-sst-system_properties |
object |
Google Analytics, Google Ads, Floodlight |
x-sst-prehit_properties |
object |
Google Analytics, Google Ads, Floodlight |