Brand guidelines

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The following guidelines show how to include the Google Pay brand within your websites.

Google Pay payment buttons

The Google Pay payment button must always call the Google Pay API. The Google Pay API then calls the payment sheet where users can select their payment method.

Assets

The createButton() JavaScript method dynamically inserts CSS rules and an SVG file from the Google CDN for an HTML <button> element.

All Google Pay payment buttons on your site must adhere to our brand guidelines, which include, but aren't limited to, the following requirements:

  • The size must be relative to other similar buttons or elements of the page. You can adjust the button size with the buttonSizeMode option of the createButton API.
  • The button must maintain the minimum amount of clear space on all sides of it.

If this convenience method or the supported languages don't suit your needs, contact us.

Card Information

The card information option displays the card's brand network and the card's last four digits. For more information, see ButtonOptions.

"Buy with Google Pay"

The "Buy with Google Pay" option displays a translated button in a supported language that matches the viewer's browser settings. For more information, see ButtonOptions.

Variant buttons

The "Donate," "Pay," "Subscribe," "Book," "Checkout," and "Order" buttons automatically display in the supported language that matches the viewer's browser settings. For more information, see ButtonOptions.

Style

All Google Pay payment buttons exist in one color. You can see an example of this button style in the Assets section. The Google Pay brand name must not be translated. Don't create buttons with your own localized text.

Use the following tool to preview the appearance of each button:

Clear space

Always maintain the minimum clear space of 8 dp on all sides of the payment button. Ensure the clear space is never broken with graphics or text.

Google Pay payment button clear space example for Web

Minimum width

The Google Pay button needs to have a minimum width of 168 dp.

Google Pay payment button minimum size example for Web.

Examples

Correct button spacing
  • If you place a Google Pay button next to another button, make sure the Google Pay button is equal in size to the other button.
  • When you adjust the size of the Google Pay button, always keep its proportions consistent.

Dos and Don'ts

Do Don't
  • Use only the Google Pay buttons provided by Google.
  • Use the Google Pay buttons to initiate the payment flow.
  • Use the same style of Google Pay button throughout your site.
  • Ensure that the size of the Google Pay buttons remains equal to or larger than other buttons.
  • Don't create your own Google Pay buttons or alter the font, color, or padding within the button in any way.
  • Don't use Google Pay payment buttons to begin any action other than the payment flow.
  • Don't switch between versions with and without text.

Google Pay mark

Use only the Google Pay mark that's provided in these guidelines when you show Google Pay as an option in your payment flows.

Assets

Click the following button to download the Google Pay mark in an SVG file format:

Download assets

Mark

Use the following Google Pay mark when you show Google Pay as a payment option:

Google Pay mark

Display "Google Pay" in text next to the mark if you do so for other brands. Don't change the color or weight of the mark's outline, or alter the mark in any way. Use only the mark provided by Google.

Clear space

Always maintain at least half (0.5x) of the height of the capital G on all sides of the Google Pay acceptance mark. Make sure the clear space is even with any other brand identities that you display.

Google Pay mark clear space example

Size

Adjust the height to match the other brand identities displayed in your payment flow. Don't make the Google Pay mark smaller than other brand identities.

Use the Google Pay mark to represent Google Pay as a payment option throughout your buy flow.

Dos and Don'ts

Do Don't
  • Use only the Google Pay mark provided by Google.
  • Use the Google Pay mark to indicate Google Pay as a payment option in payment flows.
  • Don't create your own mark or alter it in any way.
  • Don't translate the word “Pay.”
  • Don't display the Google Pay mark in a different or smaller size than the other payment options.

Google Pay in text

You may use text to indicate Google Pay as a payment option, and to promote Google Pay in your marketing communication.

Capitalize the letters "G" and "P"
Always use an uppercase "G" and an uppercase "P" followed by lowercase letters. Don't capitalize the full name "GOOGLE PAY" unless it's to match the typographic style on your website. Never use an uppercase "GOOGLE PAY" in your marketing communication.
Don't abbreviate Google Pay
Always write out the words "Google" and "Pay."
Match the style on your website
Set "Google Pay" in the same font and typographic style as the rest of the text on your website. Don't mimic Google's typographic style.
Don't translate Google Pay
Always write "Google Pay" in English. Don't translate it into another language.
Use the trademark symbol the first time "Google Pay" appears in marketing communication
When you use "Google Pay" in your marketing communication, show the trademark symbol, ™, the first or most prominent time that it appears. Don't use the trademark symbol when you list Google Pay as a payment option on your website.
If you don't display brand identities for other payment options, then represent "Google Pay" with text. Set “Google Pay” in the same font and typographic style as the rest of the text on your site.

Google Pay best practices

Maximize your conversions with checkout flows and payment sheets that let customers quickly and easily review their payment information and confirm their purchase.

The following are best practices:

Make Google Pay the primary payment option.
Wherever possible, display the Google Pay button prominently. You can also make it the default option, or the only payment option.
Let your customers make purchases without an account
Account creation slows down the checkout process and can lead to abandoned carts. Use Google Pay to enable faster guest checkout. If you'd like your customers to create an account, allow them to do so after they complete their purchase.
Use Google Pay to initiate payment during cart checkout
The Google Pay button brings up the payment sheet. On the payment sheet, customers can only select and confirm a single payment method and shipping address. Be sure to get all the other information that you need before you give customers the option to select the Google Pay button. Other information can include the following:
  • An item's size, color, or quantity.
  • The option to add a gift message or apply a promo code.
  • The ability to choose different shipping speeds and destinations for individual items.
If a customer doesn't provide the necessary information, offer real-time feedback to let them know what you need before they can bring up the payment sheet.
Add the Google Pay button to the product detail pages in addition to the cart checkout
You can speed up single-item checkout if you let customers make individual purchases right from your product detail pages. If a customer chooses this option, be sure to exclude any other items they have in their shopping cart because the payment sheet only lets them confirm their payment and shipping information.
Include Google Pay on confirmation pages and receipts
When you display payment information on confirmation pages and email receipts, make sure you indicate that the customer has paid with Google Pay, and that you display Google Pay in the same manner as other payment methods.
Never display full account numbers, expiration dates, or other payment method details to the user. Always use the descriptive text returned by the Google Pay API to identify the payment method.
The following are examples of acceptable descriptive text:
  • "Network •••• 1234 with Google Pay"
  • "Network •••• 1234 (Google Pay)"
  • "Google Pay (Network •••• 1234)"
  • "Paypal abc...d@gmail.com with Google Pay"
  • "Payment method: Google Pay"
  • "Paid with Google Pay"
payment confirmation
When you display payment information on confirmation pages and email receipts, make sure you indicate that the customer has paid with Google Pay.

Put it all together

The following image illustrates a completed integration. The integration also includes the Item selection/Pre-purchase step, Transaction step, Google Pay selector step, and Post-purchase step.

Web buy flow experience
These screens represent a recommended Google Pay buy flow for a shopping cart experience.

Get approval

Once you've integrated the Google Pay API, in order to gain production access, you need to get approval for all the places where you display or reference Google Pay.

Complete our Integration checklist to submit your web integration for review. You should receive approval or feedback within one business day.