竞争洞察报告可帮助您根据购物广告和自然搜索商品详情的展示次数，了解您在商品类别层面面临的竞争局面，并采取相应行动来提高您的曝光度。如需了解特定商品和品牌，请参阅畅销商品报告。
您的账号必须符合最低资格要求，并且您必须确保您或任何第三方在使用竞争性曝光数据时，遵守 Merchant Center 条款及条件。
了解 Merchant API 提供哪些报告表格和字段。
竞争洞察数据
竞争性曝光度数据按国家/地区、Google 商品类别和流量来源分组。
您必须在所有竞争性曝光度查询的 WHERE 子句中指定国家/地区和类别值。您可以更改 WHERE 子句中的值，以自定义报告的日期、流量来源、国家/地区和类别。
如果查询包含多个国家/地区和类别值，则可能需要更长时间才能执行完毕，或者会超时。
查看曝光度与您差不多的商家
您可以查询 competitive_visibility_competitor_view，以查看展示次数与您的商家类似的商家。
示例如下。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
report_country_code,
report_category_id,
traffic_source,
domain,
is_your_domain,
rank,
ads_organic_ratio,
page_overlap_rate,
higher_position_rate,
relative_visibility
FROM competitive_visibility_competitor_view
WHERE date BETWEEN '2023-06-02' AND '2023-06-27'
AND report_country_code = 'US'
AND report_category_id = 536
AND traffic_source = 'ADS'
ORDER BY rank
您可以更改 WHERE 子句中的值，以针对其他日期、流量来源、国家/地区和类别自定义报告。
以下是上述查询的示例回答：
{
"results": [
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "4",
"adsOrganicRatio": 8,
"pageOverlapRate": 0.19,
"higherPositionRate": 0.46,
"relativeVisibility": 0.5
}
},
{
"competitiveVisibilityCompetitorView": {
"reportCountryCode": "US",
"reportCategoryId": "536",
"trafficSource": "ADS",
"domain": "example.com",
"isYourDomain": true,
"rank": "5",
"adsOrganicRatio": 30,
"pageOverlapRate": 1,
"higherPositionRate": 0,
"relativeVisibility": 0
}
},
]
}
如需详细了解可用于查询的字段，请参阅competitiveVisibilityCompetitorView 表中的字段。
查看曝光度最高的商家
您可以查询 competitive_visibility_top_merchant_view，了解特定类别中哪些商家在整个 Google 平台上的展示次数最多，以及您的商家与这些商家相比表现如何。
示例如下。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
report_country_code,
report_category_id,
traffic_source,
domain,
is_your_domain,
rank,
ads_organic_ratio,
page_overlap_rate,
higher_position_rate
FROM competitive_visibility_top_merchant_view
WHERE date BETWEEN '2022-08-01' AND '2022-09-01'
AND report_country_code = 'US'
AND report_category_id = 100
AND traffic_source = 'ORGANIC'
ORDER BY rank
以下是上述查询的示例回答：
{
"results": [
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "examplepetstore.com",
"isYourDomain": false,
"rank": "1",
"adsOrganicRatio": 0.2,
"pageOverlapRate": 0.3,
"higherPositionRate": 0.45
}
},
{
"competitiveVisibilityTopMerchantView": {
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"domain": "example.com",
"isYourDomain": false,
"rank": "2",
"adsOrganicRatio": 5,
"pageOverlapRate": 0.67,
"higherPositionRate": 0.89
}
},
]
}
如需详细了解可用于查询的字段，请参阅competitiveVisibilityTopMerchantView 表中的字段。
将您的曝光度与类别基准进行比较
您可以查询 competitive_visibility_benchmark_view，了解您的展示次数随时间变化的趋势与其他卖家的平均趋势相比如何。
示例如下。如需发出请求，请将以下 Merchant Center 查询语言语句传递给 accounts.reports.search 方法：
SELECT
report_country_code,
report_category_id,
traffic_source,
date,
your_domain_visibility_trend,
category_benchmark_visibility_trend
FROM competitive_visibility_benchmark_view
WHERE date BETWEEN '2022-09-01' AND '2022-09-07'
AND report_country_code = 'US'
AND report_category_id = 100
AND traffic_source = 'ORGANIC'
ORDER BY date
以下是上述查询的示例回答：
{
"results": [
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 1
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0,
"categoryBenchmarkVisibilityTrend": 0
}
},
{
"competitiveVisibilityBenchmarkView": {
"date": {
"year": 2022,
"month": 9,
"day": 2
},
"reportCountryCode": "US",
"reportCategoryId": "100",
"trafficSource": "ORGANIC",
"yourDomainVisibilityTrend": 0.3,
"categoryBenchmarkVisibilityTrend": -0.15
}
},
]
}
如需详细了解可用于查询的字段，请参阅competitiveVisibilityBenchmarkView 表中的字段。