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type Criterion (v201809)

Service

AdGroupBidModifierService AdGroupCriterionService AdGroupExtensionSettingService CampaignBidModifierService CampaignCriterionService CampaignExtensionSettingService ConstantDataService CustomerExtensionSettingService CustomerNegativeCriterionService FeedItemTargetService LocationCriterionService SharedCriterionService TargetingIdeaService TrafficEstimatorService

Inheritance

Criterion

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AgeRange Carrier CriterionUserInterest Gender Language MobileAppCategory MobileDevice OperatingSystemVersion Vertical

Represents a criterion (such as a keyword, placement, or vertical).

Namespace: https://adwords.google.com/api/adwords/cm/v201809

Field
`id`	`xsd:long` ID of this criterion. This field is required and should not be `null` when it is contained within Operators : SET, REMOVE.
`type`	`Criterion.Type` Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. Enumerations `CONTENT_LABEL` Content label for exclusion. `KEYWORD` Keyword. e.g. 'mars cruise' `PLACEMENT` Placement. aka Website. e.g. 'www.flowers4sale.com' `VERTICAL` Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network. `USER_LIST` User lists, are links to sets of users defined by the advertiser. `USER_INTEREST` User interests, categories of interests the user is interested in. `MOBILE_APPLICATION` Mobile applications to target. `MOBILE_APP_CATEGORY` Mobile application categories to target. `PRODUCT_PARTITION` Product partition (product group) in a shopping campaign. `IP_BLOCK` IP addresses to exclude. `WEBPAGE` Webpages of an advertiser's website to target. `LANGUAGE` Languages to target. `LOCATION` Geographic regions to target. `AGE_RANGE` Age Range to exclude. `CARRIER` Mobile carriers to target. `OPERATING_SYSTEM_VERSION` Mobile operating system versions to target. `MOBILE_DEVICE` Mobile devices to target. `GENDER` Gender to exclude. `PARENT` Parent to target and exclude. `PROXIMITY` Proximity (area within a radius) to target. `PLATFORM` Platforms to target. `PREFERRED_CONTENT` Representing preferred content bid modifier. `AD_SCHEDULE` AdSchedule or specific days and time intervals to target. `LOCATION_GROUPS` Targeting based on location groups. `PRODUCT_SCOPE` Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign. `CUSTOM_AFFINITY` Custom Affinity, a criterion used for custom audience targeting. `CUSTOM_INTENT` Custom Intent, a criterion used for custom audience targeting. `YOUTUBE_VIDEO` YouTube video to target. `YOUTUBE_CHANNEL` YouTube channel to target. `APP_PAYMENT_MODEL` Enables advertisers to target paid apps. `INCOME_RANGE` Income range to target and exclude. `INTERACTION_TYPE` Interaction type to bid modify. `UNKNOWN` This field is read only and will be ignored when sent to the API.
`Criterion.Type`	`xsd:string` Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

Field

`id`

xsd:long

ID of this criterion.

This field is required and should not be null when it is contained within Operators : SET, REMOVE.

`type`

Criterion.Type

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

Enumerations

CONTENT_LABEL: Content label for exclusion.
KEYWORD: Keyword. e.g. 'mars cruise'
PLACEMENT: Placement. aka Website. e.g. 'www.flowers4sale.com'
VERTICAL: Vertical, e.g. 'category::Animals>Pets' This is for vertical targeting on the content network.
USER_LIST: User lists, are links to sets of users defined by the advertiser.
USER_INTEREST: User interests, categories of interests the user is interested in.
MOBILE_APPLICATION: Mobile applications to target.
MOBILE_APP_CATEGORY: Mobile application categories to target.
PRODUCT_PARTITION: Product partition (product group) in a shopping campaign.
IP_BLOCK: IP addresses to exclude.
WEBPAGE: Webpages of an advertiser's website to target.
LANGUAGE: Languages to target.
LOCATION: Geographic regions to target.
AGE_RANGE: Age Range to exclude.
CARRIER: Mobile carriers to target.
OPERATING_SYSTEM_VERSION: Mobile operating system versions to target.
MOBILE_DEVICE: Mobile devices to target.
GENDER: Gender to exclude.
PARENT: Parent to target and exclude.
PROXIMITY: Proximity (area within a radius) to target.
PLATFORM: Platforms to target.
PREFERRED_CONTENT: Representing preferred content bid modifier.
AD_SCHEDULE: AdSchedule or specific days and time intervals to target.
LOCATION_GROUPS: Targeting based on location groups.
PRODUCT_SCOPE: Scope of products. Contains a list of product dimensions, all of which a product has to match to be included in the campaign.
CUSTOM_AFFINITY: Custom Affinity, a criterion used for custom audience targeting.
CUSTOM_INTENT: Custom Intent, a criterion used for custom audience targeting.
YOUTUBE_VIDEO: YouTube video to target.
YOUTUBE_CHANNEL: YouTube channel to target.
APP_PAYMENT_MODEL: Enables advertisers to target paid apps.
INCOME_RANGE: Income range to target and exclude.
INTERACTION_TYPE: Interaction type to bid modify.
UNKNOWN

This field is read only and will be ignored when sent to the API.

`Criterion.Type`

xsd:string

Indicates that this instance is a subtype of Criterion. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.