Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
Fields/Segments/Metrics
This page shows all metrics and segments that can be put in the same SELECT clause as the fields of campaign_search_term_insight.
However, when you specify campaign_search_term_insight in the FROM clause, some metrics and segments
cannot be used.
Use the following filter to show only the fields that can be used when campaign_search_term_insight is specified in the FROM clause.
Is campaign_search_term_insight specified in the FROM clause of your query?
Output only. The label for the search category. An empty string denotes the catch-all category for search terms that didn't fit into another category.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
campaign_search_term_insight.id
Field description
Output only. The ID of the insight.
Category
ATTRIBUTE
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
campaign_search_term_insight.resource_name
Field description
Output only. The resource name of the campaign level search term insight. Campaign level search term insight resource names have the form: customers/{customer_id}/campaignSearchTermInsights/{campaign_id}~{category_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
segments.ad_group
Field description
Resource name of the ad group.
Category
SEGMENT
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
segments.asset_group
Field description
Resource name of the asset group.
Category
SEGMENT
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
segments.date
Field description
Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category
SEGMENT
Data Type
DATE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
segments.search_subcategory
Field description
A search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
Category
SEGMENT
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
segments.search_term
Field description
A search term.
Category
SEGMENT
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
metrics.clicks
Field description
The number of clicks.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions
Field description
The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_from_interactions_rate
Field description
Conversions from interactions divided by the number of ad interactions (such as clicks for text ads or views for video ads). This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.conversions_value
Field description
The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.ctr
Field description
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category
METRIC
Data Type
DOUBLE
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.impressions
Field description
Count of how often your ad has appeared on a search results page or website on the Google Network.
Category
METRIC
Data Type
INT64
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
metrics.search_volume
Field description
Search volume range for a search term insight category.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Campaign search term insights provide historical data starting March 2023, allowing analysis of campaign performance based on search terms."],["This view includes attributed resources such as campaign and customer, offering additional context for insights."],["When querying this data, ensure to filter for fields compatible with `campaign_search_term_insight` in the FROM clause for accurate results."],["Metrics like clicks, conversions, CTR, and impressions can be used to understand search term performance in your campaigns."],["Search term insights can be segmented by ad group, asset group, date, and search term category for deeper analysis."]]],[]]
