campaign_group.id |
| Field description | Output only. The ID of the campaign group. |
| Category | ATTRIBUTE |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign_group.name |
| Field description | The name of the campaign group. This field is required and should not be empty when creating new campaign groups. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
| Category | ATTRIBUTE |
| Data Type | STRING |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
campaign_group.resource_name |
| Field description | Immutable. The resource name of the campaign group. Campaign group resource names have the form: customers/{customer_id}/campaignGroups/{campaign_group_id} |
| Category | ATTRIBUTE |
| Data Type | RESOURCE_NAME |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | False |
| Repeated | False |
|
campaign_group.status |
| Field description | The status of the campaign group. When a new campaign group is added, the status defaults to ENABLED. |
| Category | ATTRIBUTE |
| Data Type |
ENUM
ENABLED REMOVED UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.googleads.v16.enums.CampaignGroupStatusEnum.CampaignGroupStatus |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.ad_destination_type |
| Field description | Ad Destination type. |
| Category | SEGMENT |
| Data Type |
ENUM
APP_DEEP_LINK APP_STORE LEAD_FORM LOCATION_LISTING MAP_DIRECTIONS MESSAGE NOT_APPLICABLE PHONE_CALL UNKNOWN UNMODELED_FOR_CONVERSIONS UNSPECIFIED WEBSITE YOUTUBE
|
| Type URL | google.ads.googleads.v16.enums.AdDestinationTypeEnum.AdDestinationType |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.date |
| Field description | Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.device |
| Field description | Device to which metrics apply. |
| Category | SEGMENT |
| Data Type |
ENUM
CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED
|
| Type URL | google.ads.googleads.v16.enums.DeviceEnum.Device |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.hour |
| Field description | Hour of day as a number between 0 and 23, inclusive. |
| Category | SEGMENT |
| Data Type | INT32 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.month |
| Field description | Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.quarter |
| Field description | Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.week |
| Field description | Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
| Category | SEGMENT |
| Data Type | DATE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
segments.year |
| Field description | Year, formatted as yyyy. |
| Category | SEGMENT |
| Data Type | INT32 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.average_cost |
| Field description | The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.average_cpv |
| Field description | The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.conversions |
| Field description | The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.cost_per_conversion |
| Field description | The cost of ad interactions divided by conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.interaction_rate |
| Field description | How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. |
| Category | METRIC |
| Data Type | DOUBLE |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
metrics.interactions |
| Field description | The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. |
| Category | METRIC |
| Data Type | INT64 |
| Type URL | N/A |
| Filterable | True |
| Selectable | True |
| Sortable | True |
| Repeated | False |
|
