Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
experiment_arm.campaigns
Field description
List of campaigns in the trial arm. The max length is one.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
experiment_arm.control
Field description
Whether this arm is a control arm. A control arm is the arm against which the other arms are compared.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
experiment_arm.experiment
Field description
Immutable. The experiment to which the ExperimentArm belongs.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
experiment_arm.in_design_campaigns
Field description
Output only. The in design campaigns in the treatment experiment arm.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
experiment_arm.name
Field description
Required. The name of the experiment arm. It must have a minimum length of 1 and maximum length of 1024. It must be unique under an experiment.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
experiment_arm.resource_name
Field description
Immutable. The resource name of the experiment arm. Experiment arm resource names have the form: customers/{customer_id}/experimentArms/{TrialArm.trial_id}~{TrialArm.trial_arm_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
experiment_arm.traffic_split
Field description
Traffic split of the trial arm. The value should be between 1 and 100 and must total 100 between the two trial arms.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["Google Ads experiments allow you to test changes across multiple campaigns, compare performance, and implement effective changes."],["Experiment arms can be identified as either control or treatment, with traffic split between them to measure impact."],["Key experiment arm details include associated campaigns, traffic split percentage, and whether it's a control or treatment arm."],["The `experiment_arm` resource provides access to experiment arm information like name, resource name, and associated campaigns."],["You can use this resource to retrieve details about an experiment arm and analyze its performance in a Google Ads experiment."]]],[]]
