Integrate Vungle with Mediation

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This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Vungle through mediation.

It covers how to add Vungle to an ad unit's mediation configuration, how to set up bidding and waterfall mediation. It covers how to add Vungle to an ad unit's mediation configuration and how to integrate the Vungle SDK and adapter into an iOS app.

Supported integrations and ad formats

The AdMob mediation adapter for Vungle has the following capabilities:

Integration
Bidding  1
Waterfall
Formats
Banner  2
Interstitial
Rewarded
Rewarded Interstitial  2  3
Native  2  3
1 Bidding integration is in beta.

2 Not supported in bidding (supported only for waterfall mediation).

3 For access to this feature, contact your Vungle account manager.

Requirements

  • iOS deployment target of 10.0 or higher

  • [For bidding]: Vungle adapter 6.11.0.1 or higher (latest version recommended)

  • Latest Google Mobile Ads SDK

Limitations

  • Vungle does not support loading multiple ads using the same Placement Reference ID.
    • The Vungle adapter gracefully fails the 2nd request if another request for that placement is loading or waiting to be shown.
  • Vungle only supports loading 1 banner ad at a time.
    • The Vungle adapter gracefully fails subsequent banner requests if a banner ad is already loaded.

Step 1: Set up Vungle

Sign up or log in to your Vungle account.

Add your app to the Vungle Applications dashboard by clicking the Add Application button.

Fill out the form, entering all the necessary details.

Once your app is created, select your app from the Vungle Applications dashboard.

Take note of the App ID.

Add new placements

To create a new placement to be used with AdMob mediation, navigate to the Vungle Placements dashboard, click on the Add Placement button and select your app from the drop-down list.

Details for adding new placements are included below:

Select Banner, enter your desired Placement Name and fill out the rest of the form. [Waterfall only] Click the Continue button at the bottom of the page to create the placement.

300x250 Banner

Select MREC, enter your desired Placement Name and fill out the rest of the form. [Waterfall only] Click the Continue button at the bottom of the page to create the placement.

Interstitial

Select Interstitial, enter your desired Placement Name, and fill out the rest of the form. [Waterfall only] Click the Continue button at the bottom of the page to create the placement.

Rewarded

Select Rewarded, enter your desired Placement Name and fill out the rest of the form. [Waterfall only] Click the Continue button at the bottom of the page to create the placement.

Rewarded Interstitial

Reach out to your Vungle account manager to get access to create rewarded interstitial ad placements in the Vungle dashboard.

Native

Reach out to your Vungle account manager to get access to create native ad placements in the Vungle dashboard.

Specify how to monetize your inventory

Bidding

Under Monetization, toggle the In-App Bidding switch to Enabled, then click the Continue button.

Waterfall

No additional steps required.

Take note of the Reference ID and click Sounds Good.

300x250 Banner

Interstitial

Rewarded

Rewarded Interstitial

Reach out to your Vungle account manager to get access to create rewarded interstitial ad placements in the Vungle dashboard.

Native

Reach out to your Vungle account manager to get access to create native ad placements in the Vungle dashboard.

Locate your Reporting API Key

Bidding

This step isn't required for bidding integrations.

Waterfall

In addition to the App ID and the Reference ID, you'll also need your Vungle Reporting API Key to set up your AdMob ad unit ID. Navigate to the Vungle Reports dashboard and click on the Reporting API Key button to view your Reporting API Key.

Step 2: Configure mediation settings for your AdMob ad unit

You need to add Vungle to the mediation configuration for your ad unit. First, sign in to your AdMob account.

Next, Navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add Vungle as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled. Then click Add Ad Units.

Associate this mediation group with one or more of your existing AdMob ad units. Then click Done.

You should now see the ad units card populated with the ad units you selected, as shown below:

Add Vungle as an ad source

In the Ad Sources card, select Add Ad Network. Select Vungle and enable the Optimize switch. For Reporting API Key, enter the Reporting API Key obtained in the previous section to set up ad source optimization for Vungle. Then enter an eCPM value for Vungle and click Continue.

Enter the Application ID and Placement Reference ID obtained in the previous section. If you're using Vungle SDK version 4.x or earlier, the Placement Reference ID can be any value.

Rewarded ads

In the settings for your rewarded ad unit, provide values for the reward amount and reward type. Then, to ensure you provide the same reward to the user no matter which ad network is served, check the Apply to all networks in Mediation groups box.

If you don't apply this setting, the Vungle adapter defaults to a reward of type vungle with a value of 1. The Vungle SDK does not provide specific reward values for its rewarded ads.

For more information on setting reward values for AdMob ad units, see Create an ad unit.

Step 3: Import the Vungle SDK and adapter

  • Add the following line to your project's Podfile:

    pod 'GoogleMobileAdsMediationVungle'
    
  • From the command line run:

    pod install --repo-update
    

Manual integration

  • Download the latest version of the Vungle SDK and link VungleSDK.framework in your project.

  • Download the latest version of the Vungle adapter from the download link in the Changelog and link VungleAdapter.framework in your project.

  • Add the following Frameworks to your project:

    • AdSupport
    • AudioToolbox
    • AVFoundation
    • CFNetwork
    • CoreGraphics
    • CoreMedia
    • libz.tbd
    • MediaPlayer
    • QuartzCore
    • StoreKit
    • SystemConfiguration

Step 4: Add required code

Vungle requires a list of all the placements that will be used within your app to be passed to their SDK for initialization. You can provide the list of placements to the adapter using the VungleAdNetworkExtras class's allPlacements property. The following code example shows how to use this class.

Swift

import VungleAdapter
// ...

let request = GADRequest()
let extras = VungleAdNetworkExtras()

let placements = ["PLACEMENT_ID_1", "PLACEMENT_ID_2"]
extras.allPlacements = placements
request.register(extras)

Objective-C

#import <VungleAdapter/VungleAdapter.h>
// ...

GADRequest *request = [GADRequest request];
VungleAdNetworkExtras *extras = [[VungleAdNetworkExtras alloc] init];

NSMutableArray *placements = [[NSMutableArray alloc] initWithObjects:@"PLACEMENT_ID_1", @"PLACEMENT_ID_2", nil];
extras.allPlacements = placements;
[request registerAdNetworkExtras:extras];

Step 5: Test your implementation

To enable test ads, go to your Vungle dashboard and navigate to Applications.

Select your app for which you would like to enable test ads under the Placement Reference ID section of your app. Test ads can be enabled by selecting Test Mode to Show test ads only under the Status section.

That's it! You now have a working mediation integration with Vungle.

Optional steps

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

In SDK version 6.3.2, Vungle added an API that lets you pass consent to the Vungle SDK. The following sample code shows how to pass this consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Swift

import VungleSDK
// ...

VungleSDK.shared().update(VungleConsentStatus.accepted, consentMessageVersion: "1.0.0")

Objective-C

#import <VungleSDK/VungleSDK.h>
// ...

[[VungleSDK sharedSDK] updateConsentStatus:VungleConsentAccepted consentMessageVersion:@"1.0.0"];

See GDPR recommended implementation instructions for more details and the values that can be provided in the method.

Add Vungle to GDPR ad partners list

Follow the steps in GDPR settings to add Vungle to the GDPR ad partners list in the AdMob UI.

CCPA

The California Consumer Privacy Act (CCPA) requires giving California state residents the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The CCPA preparation guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance with CCPA.

In SDK version 6.7.0, Vungle added an API that lets you pass consent to the Vungle SDK. The following sample code shows how to pass this consent information to the Vungle SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Swift

import VungleSDK
// ...

VungleSDK.shared().update(VungleCCPAStatus.accepted)

Objective-C

#import <VungleSDK/VungleSDK.h>
// ...

[[VungleSDK sharedSDK] updateCCPAStatus:VungleCCPAAccepted];

See CCPA recommended implementation instructions for more details and the values that can be provided in the method.

Add Vungle to CCPA ad partners list

Follow the steps in CCPA settings to add Vungle to the CCPA ad partners list in the AdMob UI.

Network-specific parameters

The Vungle adapter supports an additional request parameter which can be passed to the adapter using the VungleAdNetworkExtras class. This class includes the following properties:

muted
Sets whether or not to enable sound when playing video ads.
userId
A string representing Vungle's Incentivized User ID.
ordinal
An Integer indicating the order in which this ad was shown in the game session.
flexViewAutoDismissSeconds
An Integer to make Flex view ads dismiss automatically after the specified number of seconds.
playingPlacement
A String representing Vungle's placement ID.
allPlacements
An Array consisting of all the Placement ID's in the app (not required for apps implementing Vungle SDK 6.2.0 or higher).

Here's a code example of how to create an ad request that sets these parameters:

Swift

#import "VungleAdapter.h"
// ...

let request = GADRequest()
let extras = VungleAdNetworkExtras()
extras.muted = true
extras.userId = "test-user"
// ...
request.register(extras)

Objective-C

#import <VungleAdapter/VungleAdapter.h>
// ...

GADRequest *request = [GADRequest request];
VungleAdNetworkExtras *extras = [[VungleAdNetworkExtras alloc] init];
extras.muted = YES;
extras.userId = @"test_user";
// ...
[request registerAdNetworkExtras:extras];

Native ads rendering

The Vungle adapter returns its native ads as GADNativeAd objects. It populates the following native ads field descriptions for a GADNativeAd.

Field Assets always included by Vungle adapter
Headline
Image 1
Media view
Body
App icon
Call to action
Star rating
Store
Price

1 The Vungle adapter does not provide direct access to the main image asset for its native ads. Instead, the adapter populates the GADMediaView with a video or an image.

Error codes

If the adapter fails to receive an ad from Vungle, publishers can check the underlying error from the ad response using GADResponseInfo.adNetworkInfoArray under the following classes:

Format Class name
Banner GADMAdapterVungleInterstitial
Interstitial GADMAdapterVungleInterstitial
Rewarded GADMAdapterVungleRewardBasedVideoAd

Here are the codes and accompanying messages thrown by the Vungle adapter when an ad fails to load:

Error code Domain Reason
1-100 Sent by Vungle SDK Vungle SDK returned an error. See code for more details.
101 com.google.mediation.vungle Vungle server parameters configured in the AdMob UI are missing/invalid.
102 com.google.mediation.vungle An ad is already loaded for this network configuration. Vungle SDK cannot load a second ad for the same placement ID.
103 com.google.mediation.vungle The requested ad size does not match a Vungle supported banner size.
104 com.google.mediation.vungle Vungle SDK could not render the banner ad.
105 com.google.mediation.vungle Vungle SDK only supports loading 1 banner ad at a time, regardless of placement ID.
106 com.google.mediation.vungle Vungle SDK sent a callback saying the ad is not playable.

Vungle iOS Mediation Adapter Changelog

Version 6.12.0.0

  • Verified compatibility with Vungle SDK 6.12.0.
  • Added waterfall mediation and bidding support for rewarded interstitial ad format.
  • Added bidding support for native ad format.
  • Updated the adapter to use the didRewardUser API.
  • Removed the ordinal extra in VungleAdNetworkExtras.
  • Now requires Google Mobile Ads SDK version 9.8.0 or higher.

Built and tested with:

  • Google Mobile Ads SDK version 9.9.0.
  • Vungle SDK version 6.12.0.

Version 6.11.0.2

  • Added waterfall mediation support for native ad format.

Built and tested with:

  • Google Mobile Ads SDK version 9.8.0.
  • Vungle SDK version 6.11.0.

Version 6.11.0.1

  • Added support for loading multiple ads for the same placement ID in bidding interstitial and rewarded ads.

Built and tested with:

  • Google Mobile Ads SDK version 9.6.0.
  • Vungle SDK version 6.11.0

Version 6.11.0.0

  • Verified compatibility with Vungle SDK 6.11.0.

Built and tested with:

  • Google Mobile Ads SDK version 9.4.0.
  • Vungle SDK version 6.11.0

Version 6.10.6.1

  • Fixed an issue where the ad delegate was removed if the next ad failed to download. This applies to auto-cached setting placements only.
  • Removed willPresentFullScreenView and adapterWillPresentFullScreenModal callbacks in banner ads.

Built and tested with:

  • Google Mobile Ads SDK version 9.0.0.
  • Vungle SDK version 6.10.6

Version 6.10.6.0

  • Verified compatibility with Vungle SDK 6.10.6.
  • Verified compatibility with Google Mobile Ads SDK version 9.0.0.
  • Now requires Google Mobile Ads SDK version 9.0.0 or higher.

Built and tested with:

  • Google Mobile Ads SDK version 9.0.0.
  • Vungle SDK version 6.10.6

Version 6.10.5.1

  • Added bidding support for interstitial and rewarded ad formats.

Built and tested with

  • Google Mobile Ads SDK version 8.13.0.
  • Vungle SDK version 6.10.5

Version 6.10.5.0

  • Verified compatibility with Vungle SDK 6.10.5.

Built and tested with

  • Google Mobile Ads SDK version 8.13.0.
  • Vungle SDK version 6.10.5

Version 6.10.4.0

  • Verified compatibility with Vungle SDK 6.10.4.
  • Updated the adapter to respect the mute setting in Vungle's publisher dashboard when the muteIsSet boolean in VungleAdNetworkExtras is not explicitly set.

Built and tested with

  • Google Mobile Ads SDK version 8.12.0.
  • Vungle SDK version 6.10.4

Version 6.10.3.1

  • Fixed a bug where interstitial callbacks were not invoked after the first playback.
  • Updated the options dictionary that is passed into playAd method to include the muted property set by the publisher in the extras object.

Built and tested with

  • Google Mobile Ads SDK version 8.12.0.
  • Vungle SDK version 6.10.3

Version 6.10.3.0

  • Verified compatibility with Vungle SDK 6.10.3.
  • Now requires minimum iOS version of 10.0.

Built and tested with

  • Google Mobile Ads SDK version 8.11.0.
  • Vungle SDK version 6.10.3.

Version 6.10.1.0

  • Verified compatibility with Vungle SDK 6.10.1.
  • Relaxed dependency to Google Mobile Ads SDK version 8.0.0 or higher.
  • Now requires building against Xcode 12.5 or higher.

Built and tested with

  • Google Mobile Ads SDK version 8.9.0.
  • Vungle SDK version 6.10.1.

Version 6.10.0.0 (rolled back)

  • Verified compatibility with Vungle SDK 6.10.0.
  • Relaxed dependency to Google Mobile Ads SDK version 8.0.0 or higher.
  • Now requires building against Xcode 12.5 or higher.

Built and tested with

  • Google Mobile Ads SDK version 8.4.0.
  • Vungle SDK version 6.10.0.

Version 6.9.2.0

  • Verified compatibility with Vungle SDK 6.9.2.
  • Now requires Google Mobile Ads SDK version 8.3.0 or higher.

Built and tested with

  • Google Mobile Ads SDK version 8.3.0.
  • Vungle SDK version 6.9.2.

Version 6.9.1.0

  • Verified compatibility with Vungle SDK 6.9.1.
  • Now requires Google Mobile Ads SDK version 8.1.0 or higher.
  • Added standardized adapter error codes and messages.
  • Updated the adapter to use the .xcframework format.
  • Remove VungleSDKResetPlacementForDifferentAdSize error check for loading Ads.
  • Introduce the new SDK delegate callback vungleAdViewedForPlacement: to track impression.

Built and tested with

  • Google Mobile Ads SDK version 8.1.0.
  • Vungle SDK version 6.9.1.

Version 6.8.1.0

  • Verified compatibility with Vungle SDK 6.8.1.
  • Now requires Google Mobile Ads SDK version 7.66.0 or higher.

Built and tested with

  • Google Mobile Ads SDK version 7.66.0.
  • Vungle SDK version 6.8.1.

Version 6.8.0.0

  • Verified compatibility with Vungle SDK 6.8.0.
  • Now requires Google Mobile Ads SDK version 7.65.0 or higher.

Built and tested with

  • Google Mobile Ads SDK version 7.65.0.
  • Vungle SDK version 6.8.0.

Version 6.7.1.0

  • Verified compatibility with Vungle SDK 6.7.1.
  • Now requires Google Mobile Ads SDK version 7.64.0 or higher.
  • Fixed an issue where didFailToPresentWithError: was not called when a rewarded ad failed to present.

Built and tested with

  • Google Mobile Ads SDK version 7.64.0.
  • Vungle SDK version 6.7.1.

Version 6.7.0.0

  • Verified compatibility with Vungle SDK 6.7.0.
  • Now requires Google Mobile Ads SDK version 7.62.0 or higher.
  • Added support for playing multiple banner ads at the same time.
  • Clicks now reported when the click happens instead of when the ad is closed.
  • Banner and interstitial ads now forward the willLeaveApplication callback.

Built and tested with

  • Google Mobile Ads SDK version 7.62.0.
  • Vungle SDK version 6.7.0.

Version 6.5.3.0

  • Verified compatibility with Vungle SDK 6.5.3.
  • Now requires Google Mobile Ads SDK version 7.58.0 or higher.
  • Added support for Smart and Adaptive Banner ads.
  • Added support for Banner (320x50, 300x50, 728x90) ads.
  • Added video orientation option when play ads.
  • Fix a bug where failed to call report_ad after the first refresh.
  • Fix ad availability delays issue with longer waterfall.
  • Remove support for i386 architecture.

Built and tested with

  • Google Mobile Ads SDK version 7.58.0.
  • Vungle SDK version 6.5.3.

Version 6.4.6.0

  • Verified compatibility with Vungle SDK 6.4.6.
  • Added support for banner (MREC) ads.
  • Fixed a bug where didReceiveInterstitial: callback is called more than once.
  • Removed callbacks to adapterWillLeaveApplication, which were previously not invoked at the correct time.

Built and tested with

  • Google Mobile Ads SDK version 7.52.0.
  • Vungle SDK version 6.4.6.

Version 6.3.2.3

  • Fixed a crash in [GADMAdapterVungleRewardedAd adAvailable:].

Version 6.3.2.2

  • Fixed a bug where the Vungle adapter would never load rewarded ads if Vungle SDK initialization failed. Now, the adapter will try to re-initialize the Vungle SDK on subsequent rewarded ad requests.
  • Now requires Google Mobile Ads SDK version 7.42.2 or higher.

Version 6.3.2.1

  • Updated the adapter to use new rewarded API.
  • Now requires Google Mobile Ads SDK version 7.41.0 or higher.

Version 6.3.2.0

  • Verified compatibility with Vungle SDK 6.3.2.

Version 6.3.0.0

  • Verified compatibility with Vungle SDK 6.3.0.
  • Updated updateConsentStatus method to updateConsentStatus:consentMessageVersion: in VungleRouterConsent class.

Version 6.2.0.3

  • Added adapterDidCompletePlayingRewardBasedVideoAd: callback to the adapter.

Version 6.2.0.2

  • Added VungleRouterConsent class which contains updateConsentStatus and getConsentStatus methods.

Version 6.2.0.1

  • Updated Vungle SDK initializer correctly.

Version 6.2.0.0

  • Verified compatibility with Vungle SDK 6.2.0.

Version 5.4.0.0

  • Verified compatibility with Vungle SDK 5.4.0.
  • Updated adapter to correctly report clicks to the Google Mobile Ads SDK.

Version 5.3.2.0

  • Added two new extras to VungleAdNetworkExtras:
    • ordinal - An integer indicating the order in which this ad was shown in the game session.
    • flexViewAutoDismissSeconds - Sets Flex View ads to automatically close in the specified amount of seconds.
  • Verified compatibility with Vungle SDK 5.3.2.

Version 5.3.0.0

  • Updated the deployment target to iOS 8.
  • Verified compatibility with Vungle SDK 5.3.0.

Version 5.2.0.0

  • Verified compatibility with Vungle SDK 5.2.0.

Version 5.1.1.0

  • Verified compatibility with Vungle SDK 5.1.1.

Version 5.1.0.0

  • Verified compatibility with Vungle SDK 5.1.0.

Earlier versions

  • Added support for interstitial and rewarded video ad formats.