Integrate Meta Audience Network with bidding

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Meta Audience Network using mediation, covering bidding integrations. It covers how to add Meta Audience Network to an ad unit's mediation configuration, and how to integrate the Meta Audience Network SDK and adapter into an iOS app.

Supported integrations and ad formats

The mediation adapter for Meta Audience Network has the following capabilities:

¹ Meta Audience Network became bidding only in 2021.

Requirements

• Latest Google Mobile Ads SDK

• Complete the mediation Get started guide

• iOS deployment target of 10.0 or higher

• Meta Audience Network adapter 5.10.0.0 or higher (latest version recommended)

• The latest Meta Audience Network SDK usually requires the latest version of Xcode

Step 1: Set up configurations in Meta Audience Network UI

Sign up and log in to the Business Manager Start page.

Click Get started then Create new account.

Fill out the required fields with your business details and click Next.

Create a property

After you've filled out the required information, you're prompted to create a property for your app. Enter the desired name of the property for your app and click Next.

Next, select your platform to monetize.

Add your app details and click Next.

Set up your payment account by clicking Add a new payment account. You will be redirected to a new page to enter your payment information. Fill out the necessary details, then click Next.

Select Google AdMob as the Mediation platform, then click Create placement.

Select a format, fill out the form and click Create.

Take note of the Placement ID.

Click Done.

Turn on test mode

See the Testing Audience Network Implementation guide for detailed instructions on how to enable Meta Audience Network test ads.

Step 2: Set up Meta Audience Network demand in Ad Manager UI

Sign in to your Ad Manager account.

Enable secure signal sharing

Navigate to Admin > Global settings. Go to the Ad Exchange account settings tab and review and toggle on Secure signal sharing. Click Save.

Configure Meta bidding

Configure ad unit mapping

Navigate to Delivery > Bidders, and select the company for Meta under the SDK Bidding tab.

Go to the Ad unit mapping tab and click New ad unit mapping.

Choose Specific ad unit. Select an ad unit and format, Mobile app as the Inventory type, and your Mobile application. Then, enter Placement ID obtained in the previous section. Finally, click Save.

Add Meta to GDPR and US state regulations ad partners list

Follow the steps in GDPR settings and US state regulations settings to add Meta to the GDPR and US state regulations ad partners list in the Ad Manager UI.

Step 3: Import the Meta Audience Network SDK and adapter

Using CocoaPods (recommended)

• Add the following line to your project's Podfile:

  pod 'GoogleMobileAdsMediationFacebook'
  

• From the command line run:

  pod install --repo-update
  

Manual integration

• Download the latest version of the Meta Audience Network SDK for iOS and link FBAudienceNetwork.framework in your project.

• Download the latest version of the Meta Audience Network adapter from the download link in the Changelog and link MetaAdapter.framework in your project.

Step 4: Implement privacy settings on Meta Audience Network SDK

EU consent and GDPR

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

Follow the guidance in Meta's documentation for GDPR and Meta advertising.

US states privacy laws

US states privacy laws require giving users the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered through a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The US states privacy laws compliance guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance.

Follow the guidance in Meta's documentation for data processing options for users in California.

Step 5: Add required code

Compile errors

$(TOOLCHAIN_DIR)/usr/lib/swift/$(PLATFORM_NAME)
$(SDKROOT)/usr/lib/swift

/usr/lib/swift

Advertising tracking enabled

If you are building for iOS 14 or later, Meta Audience Network requires that you explicitly set their Advertising Tracking Enabled flag using the following code:

// Set the flag as true
FBAdSettings.setAdvertiserTrackingEnabled(true)

// Set the flag as true.
[FBAdSettings setAdvertiserTrackingEnabled:YES];

SKAdNetwork integration

Follow Meta Audience Network's documentation to add the SKAdNetwork identifiers to your project's Info.plist file.

Step 6: Test your implementation

Enable test ads

Make sure you register your test device for Ad Manager and enable test mode in Meta Audience Network UI.

Verify test ads

To verify that you are receiving test ads from Meta Audience Network, enable single ad source testing in ad inspector using the Meta Audience Network (Bidding) ad source(s).

Optional steps

Native ads

Some Meta Audience Network native ad assets do not map one-to-one to Google native ad assets. Such assets are passed back to the publisher in the extraAssets property of GADNativeAd. The adapter supports passing the following assets:

Here's a code example showing how to extract these assets:

let socialContext: String = nativeAd.extraAssets[GADFBSocialContext]

NSString *socialContext = nativeAd.extraAssets[GADFBSocialContext];

Using Meta Audience Network native ads without a MediaView

Meta Audience Network's native ad format requires rendering the GADMediaView asset. If you plan to render native ads without that asset, make sure to use Meta Audience Network's native banner ad format.

To use Meta Audience Network's native banner ads instead, you must select the Native Banner format when setting up Meta Audience Network and the adapter will automatically load the corresponding native ad format.

Ad rendering

The Audience Network adapter returns its native ads as GADNativeAd objects. It populates the following fields for a GADNativeAd.

¹ The Meta Audience Network adapter does not provide direct access to the main image asset for its native ads. Instead, the adapter populates the GADMediaView with a video or an image.

Impression and click tracking

The following table highlights when native ad impressions and clicks are recorded by the Google Mobile Ads SDK.

Meta Audience Network has specific asset rendering requirements in order for an impression to be considered valid, depending on whether you selected the Native or Native Banner format when setting up Meta Audience Network.

Error codes

If the adapter fails to receive an ad from Audience Network, you can check the underlying error from the ad response using GADResponseInfo.adNetworkInfoArray under the following classes:

GADMAdapterFacebook
GADMediationAdapterFacebook

Here are the codes and accompanying messages thrown by the Audience Network adapter when an ad fails to load:

Meta Audience Network iOS Mediation Adapter Changelog

Version 6.16.0.0

• Verified compatibility with Meta Audience Network SDK 6.16.0. ` Built and tested with:
• Google Mobile Ads SDK version 11.11.0.
• Meta Audience Network SDK version 6.16.0.

Version 6.15.2.1

• Updated CFBundleShortVersionString to have three components instead of four.

Built and tested with:

• Google Mobile Ads SDK version 11.10.0.
• Meta Audience Network SDK version 6.15.2.

Version 6.15.2.0

• Verified compatibility with Meta Audience Network SDK 6.15.2.

Built and tested with:

• Google Mobile Ads SDK version 11.8.0.
• Meta Audience Network SDK version 6.15.2.

Version 6.15.1.0

• Verified compatibility with Meta Audience Network SDK 6.15.1.

Built and tested with:

• Google Mobile Ads SDK version 11.2.0.
• Meta Audience Network SDK version 6.15.1.

Version 6.15.0.0

• Verified compatibility with Meta Audience Network SDK 6.15.0.
• Now requires minimum iOS version 12.0.
• Now requires Google Mobile Ads SDK version 11.0 or higher.
• Included Info.plist in the frameworks within MetaAdapter.xcframework.
• Removed the deprecated willBackgroundApplication delegate methods from the banner and interstitial renderers.
• Replaced the deprecated method GADMobileAds.sharedInstance.sdkVersion with GADMobileAds.sharedInstance.versionNumber.

Built and tested with:

• Google Mobile Ads SDK version 11.2.0.
• Meta Audience Network SDK version 6.15.0.

Version 6.14.0.0

• Verified compatibility with Meta Audience Network SDK 6.14.0.

Built and tested with:

• Google Mobile Ads SDK version 10.9.0.
• Meta Audience Network SDK version 6.14.0.

Version 6.12.0.2

• Removed all bidding checks in the adapter.
• Removed support of the armv7 architecture.
• Now requires minimum iOS version 11.0.
• Now requires Google Mobile Ads SDK version 10.4.0 or higher.

Built and tested with:

• Google Mobile Ads SDK version 10.7.0.
• Meta Audience Network SDK version 6.12.0.

Version 6.12.0.1

• Now requires Google Mobile Ads SDK version 10.0.0 or higher.

Built and tested with:

• Google Mobile Ads SDK version 10.0.0.
• Meta Audience Network SDK version 6.12.0.

Version 6.12.0.0

• Removed waterfall support from adapter.
• Updated the adapter to use the didRewardUser API.
• Now requires Google Mobile Ads SDK version 9.8.0 or higher.
• Verified compatibility with Meta Audience Network SDK 6.12.0.

Built and tested with:

• Google Mobile Ads SDK version 9.11.0.
• Meta Audience Network SDK version 6.12.0.

Version 6.11.2.0

• Verified compatibility with Meta Audience Network SDK 6.11.2.

Built and tested with:

• Google Mobile Ads SDK version 9.7.0.
• Meta Audience Network SDK version 6.11.2.

Version 6.11.1.0

• Verified compatibility with Meta Audience Network SDK 6.11.1.
• Adapter logs now refer to the adapter as "Meta Audience Network".

Built and tested with:

• Google Mobile Ads SDK version 9.5.0.
• Meta Audience Network SDK version 6.11.1.

Version 6.11.0.0

• Verified compatibility with FAN SDK 6.11.0.

Built and tested with:

• Google Mobile Ads SDK version 9.4.0.
• FAN SDK version 6.11.0.

Version 6.10.0.0

• Verified compatibility with FAN SDK 6.10.0.
• Added support for forwarding click and impression callbacks in bidding ads.
• Added warning messages for waterfall mediation deprecation. See Meta Audience Network's blog for more information.

Built and tested with:

• Google Mobile Ads SDK version 9.3.0.
• FAN SDK version 6.10.0.

Version 6.9.0.1

• Verified compatibility with Google Mobile Ads SDK version 9.0.0.
• Now requires Google Mobile Ads SDK version 9.0.0 or higher.

Built and tested with:

• Google Mobile Ads SDK version 9.0.0.
• FAN SDK version 6.9.0.

Version 6.9.0.0

• Verified compatibility with FAN SDK 6.9.0.
• For Objective-C apps only, you must now add Swift paths to your target's Build Settings to prevent compile errors. See the developer documentation for more details.

Built and tested with

• Google Mobile Ads SDK version 8.12.0.
• FAN SDK version 6.9.0.

Version 6.8.0.0

• Verified compatibility with FAN SDK 6.8.0.
• Now requires minimum iOS version 10.0.

Built and tested with

• Google Mobile Ads SDK version 8.12.0.
• FAN SDK version 6.8.0.

Version 6.7.0.0

• Verified compatibility with FAN SDK 6.7.0.

Built and tested with

• Google Mobile Ads SDK version 8.10.0.
• FAN SDK version 6.7.0.

Version 6.6.0.0

• Verified compatibility with FAN SDK 6.6.0.

Built and tested with

• Google Mobile Ads SDK version 8.9.0.
• FAN SDK version 6.6.0.

Version 6.5.1.0

• Verified compatibility with FAN SDK 6.5.1.

Built and tested with

• Google Mobile Ads SDK version 8.6.0.
• FAN SDK version 6.5.1.

Version 6.5.0.0

• Verified compatibility with FAN SDK 6.5.0.
• Relaxed dependency to Google Mobile Ads SDK version 8.0.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 8.5.0.
• FAN SDK version 6.5.0.

Version 6.4.1.0

• Verified compatibility with FAN SDK 6.4.1.
• Now requires Google Mobile Ads SDK version 8.4.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 8.4.0.
• FAN SDK version 6.4.1.

Version 6.3.1.0

• Verified compatibility with FAN SDK 6.3.1.
• Now requires Google Mobile Ads SDK version 8.2.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 8.2.0.
• FAN SDK version 6.3.1.

Version 6.3.0.0

• Verified compatibility with FAN SDK 6.3.0.
• Now requires Google Mobile Ads SDK version 8.1.0 or higher.
• Removing support for the arm64 architecture for iOS simulators, as Facebook Audience Network SDK does not yet support it.

Built and tested with

• Google Mobile Ads SDK version 8.1.0.
• FAN SDK version 6.3.0.

Version 6.2.1.2

• Added support for the arm64 architecture for iOS simulators.

Built and tested with

• Google Mobile Ads SDK version 8.0.0.
• FAN SDK version 6.2.1.

Version 6.2.1.1

• Updated the adapter to use the .xcframework format.
• Now requires Google Mobile Ads SDK version 8.0.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 8.0.0.
• FAN SDK version 6.2.1.

Version 6.2.1.0

• Verified compatibility with FAN SDK 6.2.1.
• Now requires Google Mobile Ads SDK version 7.69.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 7.69.0.
• FAN SDK version 6.2.1.

Version 6.2.0.0

• Verified compatibility with FAN SDK 6.2.0.
• Now requires Google Mobile Ads SDK version 7.67.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 7.67.0.
• FAN SDK version 6.2.0.

Version 6.0.0.0

• Verified compatibility with FAN SDK 6.0.0.
• Now requires Google Mobile Ads SDK version 7.66.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 7.66.0.
• FAN SDK version 6.0.0.

Version 5.10.1.0

• Verified compatibility with FAN SDK 5.10.1.
• Now requires Google Mobile Ads SDK version 7.62.0 or higher.
• Fixed a bug where adapterWillLeaveApplication: was not being called for interstitial ads for waterfall mediation.

Built and tested with

• Google Mobile Ads SDK version 7.62.0.
• FAN SDK version 5.10.1.

Version 5.10.0.0

• Verified compatibility with FAN SDK 5.10.0.
• Now requires Google Mobile Ads SDK version 7.61.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 7.61.0.
• FAN SDK version 5.10.0.

Version 5.9.0.1

• Added support for rewarded interstitial ads.
• Now requires Google Mobile Ads SDK version 7.60.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 7.60.0.
• FAN SDK version 5.9.0.

Version 5.9.0.0

• Verified compatibility with FAN SDK 5.9.0.
• Now requires Google Mobile Ads SDK version 7.59.0 or higher.

Built and tested with

• Google Mobile Ads SDK version 7.59.0.
• FAN SDK version 5.9.0.

Version 5.8.0.2

• Adapter now calls adapterWillPresentScreen: immediately followed by adapterDidDismissScreen: if interstitial ads fail to present.
• Fixed a bug where some banner requests failed with reason "Display format doesn't match".

Built and tested with

• Google Mobile Ads SDK version 7.58.0.
• FAN SDK version 5.8.0.

Version 5.8.0.1

• Fix bug introduced in 5.6.1.0 where tagForChildDirectedTreatment was incorrectly mapped to Facebook's setMixedAudience method.

Built and tested with

• Google Mobile Ads SDK version 7.57.0.
• FAN SDK version 5.8.0

Version 5.8.0.0 (Deprecated, use 5.8.0.1 or newer)

• Verified compatibility with FAN SDK 5.8.0.
• Adapter now returns a non-zero mediaContent aspect ratio regardless if the media view is rendered or not.

Built and tested with

• Google Mobile Ads SDK version 7.57.0.
• FAN SDK version 5.8.0.

Version 5.7.1.2 (Deprecated, use 5.8.0.1 or newer)

• Added standardized adapter error codes and messages.

Built and tested with

• Google Mobile Ads SDK version 7.56.0.
• FAN SDK version 5.7.1.

Version 5.7.1.1 (Deprecated, use 5.8.0.1 or newer)

• Removed support for the i386 architecture.

Built and tested with

• Google Mobile Ads SDK version 7.56.0.
• FAN SDK version 5.7.1.

Version 5.7.1.0 (Deprecated, use 5.8.0.1 or newer)

• Verified compatibility with FAN SDK 5.7.1.
• Added support for Facebook native banner ads when using bidding.
• Native ads now return a GADNativeAdImage for the icon asset.

Built and tested with

• Google Mobile Ads SDK version 7.55.1.
• FAN SDK version 5.7.1.

Version 5.7.0.0 (Deprecated, use 5.8.0.1 or newer)

• Verified compatibility with FAN SDK 5.7.0.

Built and tested with

• Google Mobile Ads SDK version 7.55.1.
• FAN SDK version 5.7.0.

Version 5.6.1.0 (Deprecated, use 5.8.0.1 or newer)

• Verified compatibility with FAN SDK 5.6.1.

Built and tested with

• Google Mobile Ads SDK version 7.53.1.
• FAN SDK version 5.6.1.

Version 5.6.0.0

• Verified compatibility with FAN SDK 5.6.0.

Built and tested with

• Google Mobile Ads SDK version 7.51.0.
• FAN SDK version 5.6.0.

Version 5.5.1.1

• Adapter now returns a non-zero mediaContent aspect ratio once the media view is rendered in a view.
• Added additional logging for bidding.

Version 5.5.1.0

• Verified compatibility with FAN SDK 5.5.1.

Version 5.5.0.0

• Verified compatibility with FAN SDK 5.5.0.
• Now requires Google Mobile Ads SDK version 7.46.0 or higher.
• Added support for Facebook's native banner ads.
• Added code to properly handle the completion handlers after called.
• Modified the code to follow Google's Objective-C code-style.

Version 5.4.0.0

• Verified compatibility with FAN SDK 5.4.0.

Version 5.3.2.0

• Verified compatibility with FAN SDK 5.3.2.

Version 5.3.0.0

• Changed the mediation service string include adapter version.
• Fixed a bug for native ads where AdOptions wasn't initialized correctly.

Version 5.2.0.2

• Added bidding capability to the adapter for all ad formats.

Version 5.2.0.1

• Updated the adapter to use the new rewarded API.
• Now requires Google Mobile Ads SDK version 7.41.0 or higher.

Version 5.2.0.0

• Verified compatibility with FAN SDK 5.2.0.
• Replaced FBAdChoicesView with FBAdOptionsView.

Version 5.1.1.1

• Added support to populate advertiser name asset for Unified Native Ads.

Version 5.1.1.0

• Verified compatibility with FAN SDK 5.1.1.

Version 5.1.0.0

• Verified compatibility with FAN SDK 5.1.0.

Version 5.0.1.0

• Verified compatibility with FAN SDK 5.0.1.

Version 5.0.0.0

• Verified compatibility with FAN SDK 5.0.0.

Version 4.99.3.0

• Verified compatibility with FAN SDK 4.99.3.

Version 4.99.2.0

• Verified compatibility with FAN SDK 4.99.2.

Version 4.99.1.0

• Verified compatibility with FAN SDK 4.99.1.

Version 4.28.1.2

• Added adapterDidCompletePlayingRewardBasedVideoAd: callback to the adapter.

Version 4.28.1.1

• Set mediation service for Facebook adapter.

Version 4.28.1.0

• Verified compatibility with FAN SDK 4.28.1.
• Updated rewarded video delegate method.

Version 4.28.0.0

• Verified compatibility with FAN SDK 4.28.0.
• Added support for Google Unified Native Ads.

Version 4.27.2.0

• Verified compatibility with FAN SDK 4.27.2.

Version 4.27.1.0

• Verified compatibility with FAN SDK 4.27.1.

Version 4.27.0.0

• Verified compatibility with FAN SDK 4.27.0.

Version 4.26.1.0

• Verified compatibility with FAN SDK 4.26.1.

Version 4.26.0.0

• Added support for rewarded video ads.
• Added support for native video ads.
• Verified compatibility with FAN SDK 4.26.0.

Version 4.25.0.0

• Updated the adapter's view tracking for native ads to register individual asset views with the Facebook SDK rather than the entire ad view. This means that background (or "whitespace") clicks on the native ad will no longer result in clickthroughs.
• Verified compatibility with FAN SDK v4.25.0.

Version 4.24.0.0

• Verified compatibility with FAN SDK 4.24.0.

Version 4.23.0.1

• Added support for the backgroundShown property on Facebook's AdChoices view via network extras.
• Updated the default AdChoices icon behaviour. The adapter lets Facebook set the default behaviour if no extras are provided.

Version 4.23.0.0

• Verified compatibility with FAN SDK 4.23.0.

Version 4.22.1.0

• Verified compatibility with FAN SDK 4.22.1.
• Removed the support for armv7s architecture.

Version 4.22.0.0

• Verified compatibility with FAN SDK 4.22.0.

Version 4.21.0.0

• Verified compatibility with FAN SDK 4.21.0.

Version 4.20.2.0

• Verified compatibility with FAN SDK 4.20.2.

Version 4.20.1.0

• Verified compatibility with FAN SDK 4.20.1.

Version 4.20.0.0

• Verified compatibility with FAN SDK 4.20.0.

Version 4.19.0.0

• Verified compatibility with FAN SDK 4.19.0.

Version 4.18.0.0

• Verified compatibility with FAN SDK 4.18.0.
• Fixed a bug for native ads where AdChoices icon was rendering out of bounds.

Version 4.17.0.0

• Changed the version naming system to [FAN SDK version].[adapter patch version].
• Updated the minimum required Google Mobile Ads SDK to v7.12.0.
• Added support for native ads.

Version 1.4.0

• Requires Google Mobile Ads SDK 7.8.0 or higher.
• Requires FAN SDK 4.13.1 or higher.
• Adapter now uses [kFBAdSizeInterstitial] instead of [kFBAdSizeInterstital].
• Enabled bitcode.

Version 1.2.1

• Fixed a bug where interstitial presented and interstitial leaving application callbacks were not properly invoked.

Version 1.2.0

• Sends callbacks when an ad is presented and dismissed.

Version 1.1.0

• Added support for full width x 250 format when request is for kGADAdSizeMediumRectangle.

Version 1.0.1

• Added support for kGADAdSizeSmartBanner.

Version 1.0.0

• Initial release.