Get Started

Select platform: Android iOS Unity Flutter

Integrating the Google Mobile Ads SDK into an app is the first step toward displaying ads and earning revenue. Once you've integrated the SDK, you can proceed to implement one or more of the supported ad formats.

Prerequisites

Use Xcode 16.0 or higher
Target iOS 12.0 or higher

Import the Mobile Ads SDK

Use one of the following methods to import the Google Mobile Ads SDK.

Swift Package Manager

To add a package dependency to your project, follow these steps:

In Xcode, install the Google Mobile Ads Swift Package by navigating to File > Add Package Dependencies....
In the prompt that appears, search for the Google Mobile Ads Swift Package GitHub repository:
```
https://github.com/googleads/swift-package-manager-google-mobile-ads.git
```
Select the version of the Google Mobile Ads Swift Package you want to use. For new projects, we recommend using the Up to Next Major Version.

CocoaPods

Before you continue, review Using CocoaPods for information on creating and using Podfiles.

To use CocoaPods, follow these steps:

Open your project's Podfile and add this line to your app's target build configuration:
```
pod 'Google-Mobile-Ads-SDK'
```
In a terminal, run:
```
pod install --repo-update
```

Manual download

Download the Google Mobile Ads SDK and Embed & Sign the following frameworks into your Xcode project:
- GoogleMobileAds.xcframework
- UserMessagingPlatform.xcframework
In your project's build settings:
- Add the /usr/lib/swift path to Runpath Search Paths.
- Add the -ObjC linker flag to Other Linker Flags.

Update your Info.plist

Update your app's Info.plist file to add two keys:

A GADApplicationIdentifier key with a string value of your Ad Manager app ID found in the Ad Manager UI and of the form ca-app-pub-################~##########.
A SKAdNetworkItems key with SKAdNetworkIdentifier values for Google (cstr6suwn9.skadnetwork) and select third-party buyers who have provided these values to Google.

Complete snippet

<key>GADApplicationIdentifier</key>
<!-- Sample Ad Manager app ID: ca-app-pub-3940256099942544~1458002511 -->
<string>SAMPLE_APP_ID</string>
<key>SKAdNetworkItems</key>
<array>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cstr6suwn9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4fzdc2evr5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2fnua5tdw4.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ydx93a7ass.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>p78axxw29g.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v72qych5uu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ludvb6z3bs.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>cp8zw746q7.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3sh42y64q3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c6k4g5qg8m.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>s39g8k73mm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qy4746246.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>f38h382jlk.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>hs6bdukanm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>mlmmfzh3r3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v4nxqhlyqp.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>wzmmz9fp6w.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>su67r6k2v3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>yclnxrl5pm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>t38b2kh725.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>7ug5zh24hu.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>gta9lk7p23.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>vutu7akeur.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>y5ghdn5j9k.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>v9wttpbfk9.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>n38lu8286q.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>47vhws6wlr.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbd757ywx3.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>9t245vhmpl.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>a2p9lx4jpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>22mmun2rn5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>44jx6755aq.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>k674qkevps.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4468km3ulz.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>2u9pt9hc89.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8s468mfl3y.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>klf5c3l5u5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>ppxm28t8ap.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>kbmxgpxpgc.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>uw77j35x4d.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>578prtvx9j.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>4dzt52r2t5.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>tl55sbb4fm.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>c3frkrj4fj.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>e5fvkxwrpn.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>8c4e2ghe7u.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3rd42ekr43.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>97r2b46745.skadnetwork</string>
  </dict>
  <dict>
    <key>SKAdNetworkIdentifier</key>
    <string>3qcr597p9d.skadnetwork</string>
  </dict>
</array>

Replace SAMPLE_APP_ID with your Ad Manager app ID. While testing, use the sample app ID shown in the previous example.

For optimal initialization performance, it is important to associate your yield groups with the specific apps they are used in. Yield group configurations targeting iOS and not associated with any specific app will be sent to all iOS apps in your account, potentially lengthening the time required to initialize.

Initialize the Mobile Ads SDK

Before loading ads, call the start() method on the GADMobileAds.sharedInstance, which initializes the SDK and calls back a completion handler once initialization is complete (or after a 30-second timeout). Call start() as early as possible.

Swift

// Initialize the Google Mobile Ads SDK.
MobileAds.shared.start()ViewController.swift

SwiftUI

// Initialize the Google Mobile Ads SDK.
MobileAds.shared.start()GoogleMobileAdsConsentManager.swift

Objective-C

// Initialize the Google Mobile Ads SDK.
[GADMobileAds.sharedInstance startWithCompletionHandler:nil];ViewController.m

Select an ad format

The Mobile Ads SDK is now imported and initialized, and you're ready to implement an ad. Ad Manager offers a number of different ad formats, so you can choose the one that best fits your app's user experience.

Banner ad units display rectangular ads that occupy a portion of an app's layout. They can refresh automatically after a set period of time. This means users view a new ad at regular intervals, even if they stay on the same screen in your app. They're also the simplest ad format to implement.

Implement banner ads

Interstitial

Interstitial ad units show full-page ads in your app. Place them at natural breaks and transitions in your app's interface, such as after level completion in a gaming app.

Implement interstitial ads

Native

Native ads are ads where you can customize the way assets such as headlines and calls to action are presented in your apps. By styling the ad yourself, you can create a natural, unobtrusive ad presentations that can add to a rich user experience.

Google Ad Manager offers two ways to implement native ads: native styles and standard native ads through custom rendering.

Native styles has been designed to simplify the implementation of native ads, and it's a great choice if you are new to the format. Custom rendering has been designed to maximize the freedom you have in creating your presentations.

Implement native styles Implement native ads (custom rendering)

Rewarded

Rewarded ad units enable users to play games, take surveys, or watch videos to earn in-app rewards, such as coins, extra lives, or points. You can set different rewards for different ad units, and specify the reward values and items the user received.

Implement rewarded ads

Rewarded interstitial

Rewarded interstitial is a new type of incentivized ad format that lets you offer rewards, such as coins or extra lives, for ads that appear automatically during natural app transitions.

Unlike rewarded ads, users aren't required to opt in to view a rewarded interstitial.

Instead of the opt-in prompt in rewarded ads, rewarded interstitials require an intro screen that announces the reward and gives users a chance to opt out if they want to do so.

Implement rewarded interstitial ads

App open

App open is an ad format that appears when users open or switch back to your app. The ad overlays the loading screen.

Implement app open ads