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The things to do operator booking module provides a way for tour operators to
display their products on their own Google Business Profile entry. Alongside
the tour operator products, tours provided by this operator through different
OTAs are also shown.
This guide takes you through the work needed in order for your tour products
to be shown on the operator booking module.
Provide operator information
In order for Google to accurately identify the operator, provide the
following information in the product/operator field.
google_business_profile_name of the operator if available
locations/place_info representing the location of the operator including
phone_number and webside_url if available
Make sure the operator name is visible on your landing page
In order to ensure user trust, the operator name must be visible on the landing
page the user clicks to. This enables the user to confirm the landing page
is indeed selling the products from the said operator.
Restech only: Ensure brand_name & inventory_types are correctly set
If the landing page the user is directed to is the landing page of the said
operator, make sure product/brand_name and product/inventory_types are set
correctly (inventory_types should contain INVENTORY_TYPE_OPERATOR_DIRECT`).
This ensures the product gets official site UX treatment at time of serving.
Restech only: Work with the operator to make sure business type is correct
Operator booking module is surfaced for Google businesses of certain types,
you should work with the operator ensure their Google business profile business
category is set correctly.
Optimization checklist
The following checklist summarizes the best practices for products eligible
for the operator booking module.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-31 UTC."],[[["The Operator Booking Module allows tour operators to showcase their products directly on their Google Business Profile."],["To participate, operators need to provide accurate information, including their Google Business Profile name and location details."],["It's crucial that the operator's name is clearly visible on the landing page linked to their products to build user trust."],["Restech partners should ensure correct brand and inventory type settings to optimize product display and user experience."],["For Restech partners, working with operators to confirm the accuracy of their Google Business Profile category is important for module eligibility."]]],["Tour operators can showcase their products on their Google Business Profile using the operator booking module. To achieve this, operators must provide their `google_business_profile_name` and `locations/place_info`, including `phone_number` and `website_url`. The operator's name must be visible on the landing page for user trust. For Restech partners, `brand_name` and `inventory_types` (including `INVENTORY_TYPE_OPERATOR_DIRECT`) must be accurately set, and the operator's Google Business Profile category must be correct.\n"]]