Real Results, Real Impact: Google Wallet Success Stories
Discover how businesses are leveraging Google Wallet beyond payments to transform customer interactions and solve key business challenges. Our case studies reveal how integrating digital passes, loyalty cards, offers, or tickets directly into Wallet streamlines operations, boosts engagement, drives tangible business growth, and opens new communication channels.
AXA Assistance
To solve high costs and low engagement, AXA used Google Wallet as a central touchpoint. This resulted in +240% revenue growth, a 20-26% increase in renewals, and 68% cost savings.
Big C
Big C, a top hypermarket chain in Thailand moved away from issuing PDF based coupons to fully digitizing coupon offers on Google Wallet. This move led to a 38% increase in average basket size and redemption growth.
Counter
Counter implemented an app-free dynamic pass program to boost Brand Rep engagement and sales. The solution drove remarkable results: reps with a pass earned 4x higher average commissions and were over 3x more likely to make a sale.
Del Arte
To solve ad attribution, French restaurant Del Arte used Google Wallet to let customers save offers from ads. This linked online spend to in-store sales, achieving 100% attribution. The campaign drove a 29% redemption rate, with 46% being new customers.
Hoka
To elevate its loyalty program and streamline data capture, HOKA launched a digital pass. The solution drove measurable impact, resulting in 16.6% higher purchase frequency and 4.2% more revenue per customer among active pass users.
IT TRATTORIA
IT Trattoria solved its cumbersome loyalty process by integrating its ZEROSIX program with Google Wallet. This simplified checkout, reduced wait times, and increased active loyalty participation by 25%, with 45% of all members (46,207) adopting the digital pass.
Oztix
Australia's largest independent ticketer wanted faster checkout and scanning. The subsequent Google Wallet integration was highly adopted, with 40% of Android users saving tickets to their wallet.
Passcreator
A German roadside assistance provider replaced plastic cards to modernize service. After introducing Google Wallet, the provider saw a 2.5x increase in pass downloads on Android devices.
Philharmonie de Paris
To digitize 600,000 annual tickets and improve verification, the institution implemented a digital wallet solution. It was adopted by 35% of spectators, correlating with a 35% rise in digital ticket sales.
PizzaExpress
Pizza Express Hong Kong replaced physical loyalty cards with loyalty passes saveable to Google Wallet. The new digital clubcard on Google Wallet helped grow membership by 5.5x. These new digital members also spend 25% more per average transaction.
Radio France
Seeking to move beyond printed tickets and engage spectators, Radio France digitized tickets. This shifted over 50% of sales to smartphones and reduced access control time by 30%.
Salomon
Salomon digitized its "Salomon Pass" to boost engagement. By leveraging Google Wallet push notifications, the brand achieved a 3X increase in revenue and a 54% increase in items per order.
San Francisco Zoo
The Zoo replaced inefficient physical membership cards and poor email engagement. The digital program increased member interactions by 400%, with push notifications achieving a 75% open rate.
Ticketmaster (Super Bowl)
To manage Super Bowl verification and engagement, Ticketmaster used a Google Wallet solution. It successfully served 60,000 fans and resulted in zero escalated entry issues.
TrainPal
TrainPal implemented Google Pay & Wallet's end-to-end transport ticketing experience, which enabled them to be directly surfaced on Google Maps. This full integration successfully generated new inbound customer traffic from Google Maps, with these users converting at an impressive 9% conversion rate.
Trip.com
By implementing Google Wallet's latest engagement tools, such as Autolinked Passes, Trip.com successfully delivered targeted promotions to its customer base. The first pilot resulted in increased traffic and captured a 9% conversion rate from returning customers who engaged with the offer pushed through Google Wallet.
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