Brand guidelines

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If you're developing for users in RU and JP, please use the “Save to phone” buttons as Google Wallet isn't live in these countries. Please see the relevant assets and guidelines. If you are developing for users outside of RU and JP, please update your Add to Google Wallet button by downloading the assets below.

This section of the documentation is designed to help you create images and other user interface elements so that they look great in the Google Wallet app.

Add to Google Wallet button

The Add to Google Wallet button is used whenever you are directing users to save a pass or card from your app or website to their wallet. The Add to Google Wallet button must call one of the Google Wallet API flows. These flows surface the Google Wallet app where users can follow the instructions to save passes to their Android device and their Google Account. This button can be used in apps, websites or emails.

Assets

Add to Google Wallet buttons are available in Android XML, SVG, and PNG format.

Download assets - Android XML Download assets - SVG Download assets - PNG

All Add to Google Wallet buttons displayed on your site, app, or email communications must adhere to the brand guidelines outlined on this page. Examples of these guidelines include but aren't limited to, the following:

  • Size relative to other similar buttons or elements of the page
  • Shape and color of buttons must not be altered
  • Clear space

Localized buttons

Localized Google Wallet buttons are provided for all markets where Wallet is available. If you're developing for users in these markets, always use the buttons linked above. Do not create your own version of the Add to Google Wallet button. If a localized version of the button is not available in your market, use the English version of the button.

Add to Google Wallet buttons are available in the Albanian, Arabic, Armenian, Azerbaijan, Bosnian, Bulgarian, Catalan, Chinese (Hong Kong), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English (India, Singapore, South Africa, Australia, Canada, Great Britain, United States), Estonian, Filipino, Finnish, French (Canada), French (France), Georgian, German, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kazakh, Kyrgyz, Latvian, Lithuanian, Macedonian, Malay, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian (Belarus), Serbian, Slovak, Slovenian, Spanish (Latin America), Spanish (Spain), Swedish, Thai, Turkish, Ukrainian, Uzbek, and Vietnamese languages.

Localized name

For user clarity, the Google Wallet product name is localized in select markets. If you're developing for users in these countries, always use the localized name below for web, email, and print. Do not create your own localized version of “Google Wallet.” If your market isn't listed below, use “Google Wallet” in English.

Country Name
Belarus Google Кошелек
Brazil Carteira do Google
Chile Billetera de Google
Czechia Peněženka Google
Greece Πορτοφόλι Google
Hong Kong Google 錢包
Lithuania Google Piniginė
Poland Portfel Google
Portugal Carteira da Google
Romania Portofel Google
Slovakia Peňaženka Google
Taiwan Google 錢包
Turkey Google Cüzdan
UAE محفظة Google
Ukraine Google Гаманець
United States (Spanish)
*Use this name in the US if your UI is in Spanish
Billetera de Google

Size

Adjust the height and width of the Add to Google Wallet button to fit your layout. If there are other buttons on the page, the Add to Google Wallet button needs to be equal or larger in size. Don't make the Add to Google Wallet button smaller than other buttons.

Style

Add to Google Wallet buttons are available in two variations: primary and condensed. The Add to Google Wallet button only comes in black. Localized versions of the button are provided. Do not create buttons with your own localized text.

Primary Condensed
Primary Add to Google Wallet button Condensed Add to Google Wallet button
Use the primary button on white and light backgrounds. Use the condensed button if there is not enough space for the primary or full-width.

Clear space

Always maintain the minimum clear space of 8 dp on all sides of the Add to Google Wallet button. Ensure that the clear space is never broken with graphics or text.

Add to Google Wallet buttons must have 8 dp of space on all sides.

Minimum height

All Add to Google Wallet buttons need to have a minimum height of 48 dp.

Add to Google Wallet buttons must have a minimum height of 48 dp.

Dos and don'ts

Dos Don'ts
Do: Use only the Add to Google Wallet buttons provided by Google. Don't: Create your own Add to Google Wallet buttons or alter the font, color, button radius, or padding within the button in any way.
Do: Use the same style of button throughout your site. Don't: Make the Add to Google Wallet buttons smaller than other buttons.
Do: Ensure that the size of the Add to Google Wallet buttons remain equal to or larger than other buttons. Don't: Alter the button color.
Do: Keep the button ratio the same when resizing the Add to Google Wallet buttons. Don't: Free-scale the button.
Do: Use the provided localized version of the buttons. Don't: Create your own localized version of the button.

Best practices for button placement

Display the Add to Google Wallet button on confirmation app screens, web pages, or emails. Refer to the following best practices to guide your UI design.

Campus IDs

Display the Add to Google Wallet button on confirmation app screens.

Add to Google Wallet button placed prominently in the student
  account app.

Use of the Google Wallet product name in text

You can use text to indicate to the user that their Campus ID is saved to their device.

Capitalize the letters "G" and "W"

Always use an uppercase "G" and an uppercase "W" followed by lowercase letters to refer to Google Wallet. Don't capitalize the full name "Google Wallet" unless it's to match the typographic style in your UI.

Don't abbreviate Google Wallet

Always write out the words "Google" and "Wallet."

Match the style in your UI

Set "Google Wallet" in the same font and typographic style as the rest of the text in your UI. Don't mimic Google's typographic style.

Always use the localized version of "Google Wallet"

Always write "Google Wallet" in the provided localized copy.