Jobrapido more than tripled its organic traffic though the job experience on Google Search
Published on August 17, 2018
Jobrapido is one of the global leaders for job search engines with more than 20 million unique job postings every month and more than 80 million registered users. Being present in 58 countries, Jobrapido's mission is to revolutionize the way people get jobs.
Easy to integrate
Jobrapido decided to integrate with the job experience on Google Search to attract more motivated applicants: "We know that job seeking is a struggle and as a technology company, it is our duty to improve it the best way we can, with minimum effort for job seekers. Jobrapido has always been one of the first companies to adopt Google's new services with the goal to constantly improve the user experience", says Jean-Pierre Rabbath, Jobrapido VP of Product. "In fact, adding the job markup for us was really easy and allowed us to get the best of the job experience on Google Search rather quickly".
Increased international traffic
Jobrapido has seen positive metrics and feedback from job seekers on their site across multiple geographies. In all countries, the company's overall organic traffic grew by 182%, and they have seen a 395% increase in new user registrations from organic traffic since launch of the new job experience on Google Search. Jobrapido also noted a 35% drop in user bounce rate, which means the quality of the end user journey also increased.
Increase in organic traffic
Increase of new user registrations from organic traffic since launch of the new job experience on Google Search
Lower bounce rate for Google visitors to job pages
"Integrating with the jobs experience on Google Search is a great way for us to easily increase international traffic", added Rabbath. "This is just the beginning for us, and we are looking forward to the rollout of this search feature in other markets."