The design phase is your first step to building a successful Meridian GeoX experiment. A design in GeoX is a blueprint that specifies which geographical units (geos) should be assigned to the treatment group and which should be assigned to the control group. The design also projects the required budget and the minimum detectable effect (MDE) for the experiment. This document provides a summary of the related documents.
| Page | Description |
|---|---|
| Types of experiments | An overview of various supported geo testing options, including holdback, go-dark, heavy-up, and multi-cell designs, tailored to your specific marketing objectives. |
| Prepare your pretest data | Guidelines for gathering historical geo-level time series data (response and spend) as a prerequisite for the design. |
| Design methodology | Overview of the geo assignment rule and process of selecting a design. |
| Find your design | Instructions for using Meridian GeoX design algorithms to generate and select optimal experiment designs based on randomization and power analysis to ensure study success. |