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The IMA SDK must be able to tell when ads are visible to users so that it can
send the correct signals back to the ad server. IMA uses
Active View reporting
to measure the viewability of ads. This guide explains how Active View
reporting works with IMA, as well as how to verify that the SDK is able to
correctly capture viewability signals.
The publisher passes the IMAAdDisplayContainer to the
IMAAdsRequest
constructor.
Active View receives measurements on the view.
Verifying that the SDK can measure ad viewability
To check whether that the SDK is able to capture viewability signals, look for
instances of active_view_vide_measurable_impression in the HTTP requests and
check for the mtos parameter. For more information, see
Monitor Active View measurement.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-21 UTC."],[[["The IMA SDK uses Active View reporting to measure ad viewability, ensuring ads are visible to users before sending signals to the ad server."],["Publishers initialize the process by linking their ad display container and ad request, enabling Active View to measure the view."],["Viewability can be verified by monitoring HTTP requests for `active_view_vide_measurable_impression` and the `mtos` parameter."],["Custom video display implementations may require layout adjustments to ensure accurate viewability metrics, with support available through the IMA support forum."]]],[]]