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The IMA SDK must be able to tell when ads are visible to users so that it can
send the correct signals back to the ad server. IMA uses
Active View reporting
to measure the viewability of ads. This guide explains how Active View
reporting works with IMA, as well as how to verify that the SDK is able to
correctly capture viewability signals.
Active View receives measurements on that VideoAdPlayer
(getLocationOnScreen and getGlobalVisibleRect).
Verifying that the SDK can measure ad viewability
To check whether that the SDK is able to capture viewability signals, look for
instances of active_view_vide_measurable_impression in the HTTP requests and
check for the mtos parameter. For more information, see
Monitor Active View measurement.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-21 UTC."],[[["The IMA SDK leverages Active View reporting to determine and relay ad visibility to the ad server, ensuring accurate measurements for billing and performance analysis."],["Active View relies on the `AdDisplayContainer` and `VideoAdPlayer` components to gather spatial information about the ad's position on the screen."],["Ad viewability can be confirmed by monitoring HTTP requests for `active_view_vide_measurable_impression` instances and the presence of the `mtos` parameter, signaling successful measurement."],["If custom video displays are used, adjustments to the layout might be needed to guarantee proper metric collection and accurate Active View reporting."]]],[]]