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The IMA SDK must be able to tell when ads are visible to users so that it can
send the correct signals back to the ad server. IMA uses
Active View reporting
to measure the viewability of ads. This guide explains how Active View
reporting works with IMA, as well as how to verify that the SDK is able to
correctly capture viewability signals.
How Active View reporting works with the IMA SDK
The publisher designates a container element when creating the
AdDisplayContainer.
As long as the AdDisplayContainer is viewable and unobstructed when the
AdsRequest
is made, Active View receives measurements on that container.
Verifying that the SDK can measure ad viewability
To check whether that the SDK is able to capture viewability signals, look for
instances of active_view_vide_measurable_impression in the HTTP requests and
check for the mtos parameter. For more information, see
Monitor Active View measurement.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-21 UTC."],[[["The IMA SDK uses Active View reporting to measure ad viewability and send signals to the ad server."],["Publishers designate a container element for Active View to measure, ensuring it's viewable when requesting ads."],["Verifying viewability involves checking for specific parameters in HTTP requests, indicating successful measurement."],["Custom video display setups might need layout adjustments for accurate viewability metrics, with support available via the IMA forum."]]],[]]