Forecasted traffic metrics for a planned product.
Fields | |
---|---|
|
Number of unique people reached that exactly matches the Targeting. Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the on_target_reach value will be rounded to 0. |
|
Number of unique people reached. This includes people that may fall outside the specified Targeting. Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the total_reach value will be rounded to 0. |
|
Number of ad impressions that exactly matches the Targeting. |
|
Total number of ad impressions. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users. |
|
Number of times the ad's impressions were considered viewable. See https://support.google.com/google-ads/answer/7029393 for more information about what makes an ad viewable and how viewability is measured. |
|
Number of unique people reached that exactly matches the Targeting including co-viewers. |
|
Number of unique people reached including co-viewers. This includes people that may fall outside the specified Targeting. |
|
Number of ad impressions that exactly matches the Targeting including co-viewers. |
|
Total number of ad impressions including co-viewers. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users. |