Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
experiment_arm.campaigns
Field description
List of campaigns in the trial arm. The max length is one.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
experiment_arm.control
Field description
Whether this arm is a control arm. A control arm is the arm against which the other arms are compared.
Category
ATTRIBUTE
Data Type
BOOLEAN
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
experiment_arm.experiment
Field description
Immutable. The experiment to which the ExperimentArm belongs.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
experiment_arm.in_design_campaigns
Field description
Output only. The in design campaigns in the treatment experiment arm.
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
True
experiment_arm.name
Field description
Required. The name of the experiment arm. It must have a minimum length of 1 and maximum length of 1024. It must be unique under an experiment.
Category
ATTRIBUTE
Data Type
STRING
Type URL
N/A
Filterable
True
Selectable
True
Sortable
True
Repeated
False
experiment_arm.resource_name
Field description
Immutable. The resource name of the experiment arm. Experiment arm resource names have the form: customers/{customer_id}/experimentArms/{TrialArm.trial_id}~{TrialArm.trial_arm_id}
Category
ATTRIBUTE
Data Type
RESOURCE_NAME
Type URL
N/A
Filterable
True
Selectable
True
Sortable
False
Repeated
False
experiment_arm.traffic_split
Field description
Traffic split of the trial arm. The value should be between 1 and 100 and must total 100 between the two trial arms.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-28 UTC."],[[["Google Ads experiments allow for testing changes across multiple campaigns, comparing performance, and implementing effective changes."],["Experiment arms can be identified as either \"control\" or \"treatment\" to compare performance against a baseline."],["You can customize traffic split between experiment arms to control the exposure of each variation."],["Key experiment arm details include campaign association, traffic allocation, and its relationship to the overall experiment."]]],["Google Ads experiments allow users to test changes across multiple campaigns and evaluate their effectiveness. Key actions include selecting fields from 'customer' and 'experiment' resources to build queries, but these won't segment metrics. Each experiment arm can include a list of campaigns, and one arm can be designated as the control for comparison. Defining the arm involves assigning it a unique name, setting the traffic split percentage, and determining whether it is the control arm. Other fields are resource name and in design campaigns.\n"]]
