[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-07-25 (世界標準時間)。"],[[["\u003cp\u003eManage your Real-time Bidding (RTB) integration with Google using the Real-time Bidding API.\u003c/p\u003e\n"],["\u003cp\u003eControl ad inventory, submit creatives for review, and view creative statuses through the API.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the API to manage QPS quotas and optimize your bidding strategies.\u003c/p\u003e\n"],["\u003cp\u003eBidders and buyers are core resources within the API, representing entities involved in ad transactions.\u003c/p\u003e\n"],["\u003cp\u003eModify bidder and buyer details through the Authorized Buyers UI, by contacting your Technical Account Manager, or using the support form.\u003c/p\u003e\n"]]],[],null,["# Real-time Bidding API\n\nOverview\n--------\n\nYou can use the [Real-time Bidding\nAPI](/authorized-buyers/apis/realtimebidding/reference/rest)\nto manage your RTB integration with Google. Here are some things you can do with\nthe Real-time Bidding API:\n\n- Manage [QPS quotas](/authorized-buyers/rtb/callout-quota-system)\n- [Control what ad inventory you receive](/authorized-buyers/apis/guides/rtb-api/pretargeting-overview)\n- [Submit creatives for review](/authorized-buyers/apis/guides/rtb-api/buyer-creatives#submit_creatives_for_review)\n- [View creative status](/authorized-buyers/apis/guides/rtb-api/buyer-creatives#retrieve_existing_creatives)\n\nResources\n---------\n\nMany operations in the Real-time Bidding API are performed in the context of a\nspecific [bidder](/authorized-buyers/apis/guides/rtb-api/bidders) or\n[buyer](/authorized-buyers/apis/guides/rtb-api/buyers), so most API resources\nare directly under one of these two resources.\n\nBidders place bids for ad inventory on behalf of one or more buyers. In\nReal-time Bidding, Bidders are represented by the\n[`bidders`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/bidders)\nresource. You can use the `bidders` resource and its sub-resources to manage a\nReal-time Bidding integration, or act on one or more resources for associated\nbuyers.\n\nBuyers place ads and are billed for ad placements. In Real-time bidding,\nbuyers are represented by the\n[`buyers`](/authorized-buyers/apis/realtimebidding/reference/rest/v1/buyers)\nresource.\n\nAs a bidder, you can also act as a buyer if you bid on your own behalf. This is\nrepresented in the API by `bidders` and `buyers` resources with the same\nresource ID.\n\nThe bidders and buyers resources are read-only. If you need to modify values\nfor either resource, choose one of the following:\n\n- Use the [Authorized Buyers UI](//realtimebidding.google.com/)\n- Contact your Technical Account Manager\n- Complete the [support form](//support.google.com/authorizedbuyers/gethelp)"]]
